"Huanyu is self-operating?"
Although it was just a few simple words, Ma Yun subconsciously felt bad.
These words were probably not that simple.
If he followed the literal meaning, it seemed like Huanyu was selling products.
But it did not seem to be the case on a deeper level.
"Zhaoxi, call everyone over immediately and study this Huanyu self-operating."
Although the official promotion had not started yet, the words "Huanyu self-operating" made Ma Yun feel a strong sense of crisis.
Could this be a new model?
It was just like how Huanyu Technology placed orders online and picked up goods offline.
Although online order and offline pickup were not so important, in the beginning, it did increase the confidence of countless consumers to place orders online. Once the confidence was built, it did not matter whether they wanted this model or not.
However, Ma Yun felt that Huanyu's self-operating model was not as simple as an ordinary model.
Ma Yun had done B2C before.
Although most B2C companies invited merchants to open stores.
But sometimes, Ma Yun and the others would store some goods and sell them.
But at that time, they did not have the concept of self-operating.
Looking at it now, self-operating seemed to be the same as selling their own goods.
But if that was the case, what was with the price?
Even if they were self-operating, their prices could not be so cheap.
Since they were self-operating, they also needed to buy goods, and the cost of buying goods was not necessarily lower than others.
This kind of self-operating was just an additional business at that time. It was not their main business, but it could still be used to make some money.
But now …
When he saw that this series of products had been greatly reduced by about 1,000 yuan, with the lowest price being 700 yuan, Ma Yun was in a bad mood.
Who would be able to withstand such a price?
"Boss Ma, their self-operating model seems to be different from the self-operating model we did before."
"I think so too. How could they set such a low price?"
"It's possible that they used a large subsidy."
"Impossible. They will lose a lot of money if they do this."
In fact, when they were doing B2C, they did use subsidies.
But at that time, they had no choice.
E-commerce was a new concept. No one had thought of placing orders online for the time being. They could only use subsidies.
But this method not only did not make money, but also lost money.
No one in business was a fool.
The reason why everyone was willing to incur losses in the beginning was to give online shopping a try.
Now, many people had tried it. Basically, most of the B2C platforms did not subsidize much.
Besides, even if it was a subsidy, it would at most be 50-100 yuan. How could there be a difference of 1,000 yuan?
What's more, the online shopping wasn't the same as before. The number of online orders was constantly increasing every day.
Although Huanyu Technologies was profitable, such a method of discounting would cause it to go bankrupt in a matter of minutes.
"Boss Ma, it seems that some of their products are different from those in the physical stores."
At this moment, Cai Congxin pointed at an air conditioner that was being promoted.
"I've never seen this type of air conditioner before."
"I also feel a little unfamiliar."
Based on this discovery, everyone immediately realized that other products were the same.
"Brother Cai, it's like this. I checked and found that the models of these refrigerators are different from those in the physical store."
"And these color TVs."
"Could this be the factory's stock?"
"I don't think so. It's impossible to have so many in stock. Besides, even if they were in stock, it was impossible for them to have different models. It's not just the models. Look, some of their brands are also different from those in the physical store. "
"Then, where did these models come from?"
With doubts, they soon found the real answer.
Huanyu was self-operating here. It was not simply selling things by itself.
On a deeper level, the factory cooperated with Huanyu Mall and designed and produced products for them.
Perhaps it was not a separate design. In fact, the performance parameters were the same, but the model was changed and the brand was changed.
It was also Gree, but the physical store sold the Calm King. Well, it was called Happy Heart online.
Although it was called Happy Heart, the brand was still Gree, and the performance parameters were exactly the same as the Calm King.
In other words, these products would not be sold in the real world. They would only be sold online.
He did not just sell online. He only had Huanyu Technologies for self-operating.
Even if they wanted to sell on Taobao.
Sorry, the factory would not supply them.
"Boss Ma, we …"
When they understood this, Ali's partners looked troubled.
They were all elites in the industry.
Although they were not as good as Huanyu Technologies in terms of the overall situation.
However, if the new model came out, they would be able to see the power at a glance.
Huanyu's self-operation could be said to have brought new hope to the B2C market, which originally did not have much vitality.
Think about it.
The factory designed products for Huanyu Mall. In other words, they no longer needed physical distributors.
They only needed to sell the products to Huanyu Technologies.
Huanyu Technologies only needed to put the products online. They did not need to rent a store at all.
All of a sudden, from distributors to rent … The savings were not small.
This also explained why some big companies could save 1000 yuan on electricity.
Of course.
Why did they have to make other models?
Because they had to stagger sales with the physical store.
Otherwise, if the products sold online and in the physical store were the same, physical distributors would also put pressure on the factory.
But now, everyone was selling different products.
You sell yours, I sell mine.
As for who could sell better, it depended on their ability.
This could be said to have completely avoided the direct competition with the physical store.
However, in fact, although they avoided it, the B2C market was also competing for the physical store market.
Even so, the physical home appliance supermarket could not do anything about it.
"What, you've been defeated by others?"
"Yes, Huanyu's self-operation model is indeed new, but Ali is not afraid."
"Besides, the sales data of Huanyu Mall is not out yet. It's still unknown if everyone will admit it. The most important thing is that there is an important flaw in this self-operation. "
"Boss Ma, what's the flaw?"
"Since Huanyu's self-operated products are so cheap, consumers will think, why would they buy the products of other merchants?"
Ma Yun said.
One had to know.
Huanyu was not the only one who opened a store in Huanyu Mall. There were also a series of merchants.
No matter how good Huanyu's self-operation was, they could not buy all the products in one fell swoop.
So, if Huanyu's self-operation took the consumers away, how would the other merchants survive?
Some of them were in the e-commerce business. What they did was to build a platform, not to compete with other companies.
"Boss Ma, you're right."
"Huanyu's self-operation looks very attractive, but the more they sell, the faster the other merchants will die."
Everyone began to be rational under Ma Yun's analysis.
"Well, that's it. You guys talk, I'll go outside for a smoke."
After that, Ma Yun picked up a pack of cigarettes and walked out.
He had to calm down.
Yes.
What he said to the group of arhats just now was complete nonsense.
There was no flaw.
Indeed, Huanyu's self-operation did have a flaw.
However, this flaw did not affect the attractiveness of Huanyu Mall to consumers at all.
With such low prices, as long as they successfully attracted consumers, the market would be full of vitality.
The reason why he said that just now was that he did not want everyone to lose hope.
"Old Cai, why did you come out?"
Halfway through his cigarette, Ma Yun saw Cai Congxin walk out and said.
"What do you think?"
Cai Congxin sighed, "The self-operation model launched by Huanyu Technologies can be said to have hit our weak spot."
"Old Cai, don't say anymore … I want to be alone."
His face was extremely ugly.
Ma Yun had been holding back his emotions just now.
In fact, after he understood Huanyu's self-operation model, he almost could not help but cry.
He knew too well what this model meant to them.
With this model, it could almost be said that the overlord of the e-commerce field might be born at this time.
But what was extremely ridiculous was that he, and some of his other partners, were not able to participate in this self-operation feast.
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