"Give Lenovo 40,000 chips."
After hanging up the phone, Chen Yu said to his secretary, Bamboo.
No matter what, Chen Yu would fulfill his promise to Yang Yuanqing.
As for what effect the 40,000 chips would have on Lenovo's phone, Chen Yu did not care.
"Wu Kai, when will our new product be released?"
He did not care about Lenovo's business.
After Tianwen's chip successfully entered the market, Chen Yu also began to focus on his phone business.
In fact, Tianyu's phone was more cost-effective.
However, because of Tianwen's chip, Tianyu's phone became less cost-effective.
At this time, Huanyu Technologies also urgently needed to release a new phone.
"The new product is almost ready, but the cost-effectiveness is only average."
Wu Kai was helpless. "Boss Chen, with Tianwen's chip, our advantage is not obvious."
Even so, Wu Kai knew.
The chip was more important than the phone business.
However, because of the chip, their own phone's competitiveness was greatly reduced. This was also a headache.
"Haha, then think of more ways."
Chen Yu laughed.
He naturally knew about the current situation of Huanyu's phone.
Previously, selling Huanyu's phone for 1,200 yuan was already very cost-effective.
But now, if you still sold it for 1,200 yuan, sorry, you really could not outsell the domestic brands.
Even if the new Huanyu's phone had better specs, 1,200 yuan was no longer cost-effective.
"I talked to Huang Zheng, and we're going to put our phones online."
Wu Kai suddenly brought up the idea of selling cell phones online.
"That's a good idea."
Chen Yu praised, "Then how much is our phone priced?"
"700 yuan."
"700 yuan is not much of an advantage."
Chen Yu shook his head. "Waveguide Kingsley's phone is priced around 800 yuan, and some are selling it for 700 yuan. Our Huanyu phone is also priced at 700 yuan. I'm afraid it will be difficult to attract customers. "
This time, Huanyu's new phone was not a replacement. Instead, it was an upgrade of Huanyu's previous phones.
Therefore, on the whole, Huanyu's mobile phone was not so innovative compared to other mobile phones.
Since there was no innovation, the only way to attract consumers was through a price war.
Before this, Huanyu Technologies did have an advantage in the price war. But now, because of the built-in multimedia function of the Tianwen chip, other manufacturers' production costs were rapidly reduced. They were now on par with Huanyu Technologies. Even if it wasn't as good as Huanyu Technologies, it wasn't by much.
"We also want to lower it a bit more, but we really can't lower it anymore."
Wu Kai shrugged. "Huanyu's phone is a mid-range phone. Its production cost is higher than our low-end Tianyu phone. Moreover, our prices are all within 1,000 yuan. It's really hard to fight a price war. "
Chen Yu understood this point the best.
In terms of profits, high-end phones were the ones with the most.
Therefore, high-end phones had to be priced above 3,000 yuan, or even 4,000 yuan or 5,000 yuan.
Because only with such pricing could there be greater profits.
Most mobile phones below 1,000 yuan were small profits but quick turnover.
Such a competitive environment was the most difficult for the major mobile phone manufacturers.
Because at this time, everyone's configuration was about the same, and brands did not have much of an effect on domestic mobile phones.
As for the market performance, that was up to fate.
It depended on whether the users liked Huanyu's phone, Waveguide, or even Bubugao.
"It's not that we can't fight a price war, but we have to change the way we do it."
Although the higher-ups had said so much, Chen Yu was still confident at this moment.
"Boss Chen, do you have any ideas?"
"Just sell it at 499 yuan on the Internet."
"Pfft …"
Wu Kai almost spat out water.
He thought that Chen Yu had some awesome idea.
He didn't expect it to be like this.
"Boss Chen, we're going to lose a lot."
499 yuan for a mid-range phone. This was not a low-end phone. They would definitely lose a lot if they sold it this way.
"Who says we're losing? We have so many of our apps on our phones."
"But this is also a loss."
Wu Kai did not agree with this way of fighting. "If Mobile and Unicom sign a exclusive cooperation agreement with us, it's still possible."
No matter how valuable the apps were, they were not worth a 200 yuan discount per unit.
Moreover, it was even more difficult to make money from the apps. It would take a year for them to receive the money back.
Just this alone would drag down Huanyu Technology's mobile phone department.
"Don't be anxious. I'm not finished. I mean, we can control the sales volume. For example, 10,000 units."
"10,000 units?"
Wu Kai did not understand. "Only 10,000 units at a time?"
"Yes."
"Then we won't make any money like this."
Controlling the sales volume seemed feasible. They would not lose much.
However, the problem was that products like mobile phones would not make much profit unless they sold millions of units.
How much money could they make by selling 10,000 units?
"No, we can make money."
Chen Yu inspired Wu Kai. "If we announce online that our Huanyu mobile phone is 499 yuan, will you buy it?"
"Of course."
"But you might not be able to buy it. What if there are hundreds of thousands or millions of people fighting for it?"
"Then it depends on luck."
"Yes."
Chen Yu nodded. "It depends on luck. But what if you're unlucky and can't get it? "
"Then I'll get it next time."
"What if I can't get it next time?"
"Then I'll get it next time …"
"What if I still can't get it?"
"Then I'll buy one in reality."
"Okay, 700 yuan for one in reality."
Chen Yu clapped. This was the effect he wanted.
"No, Boss Chen, let me think …"
Wu Kai was a little confused by Chen Yu's words. He had to think about it again.
"Boss Chen, how much did you say online?"
“499。”
"10,000 units a day?"
"It doesn't have to be every day. It can be a three-day cycle, or once a week."
"Is this a mobile phone snatching event?"
"You can say that."
"Can we hype up this event?"
"That's right."
"Using this mobile phone snatching event, we can attract a lot of consumer attention and create a topic. Our Huanyu mobile phone will stand out from the other mobile phone brands."
"Yes."
"Damn, Boss Chen … This idea is too f * cking awesome."
Wu Kai jumped up in excitement.
This was the first time he had seen such an awesome marketing method.
Although the event hadn't started yet, just thinking about it, millions of people would come to snatch 10,000 phones.
Most of them wouldn't be able to get it.
Since they couldn't get it, what did it prove?
It proved that this phone was popular.
The more you couldn't get it, the more it proved that this phone was popular.
The more popular this phone was, the more you couldn't get it.
The more you couldn't get it, the more you wanted to get it.
Then, after you tried many times and still couldn't get it, you would probably give up.
But giving up didn't mean that you didn't want this phone.
Since you couldn't get it, you could just buy it in reality.
What could you do? How could a living person die from suffocation? You could just buy it in another way.
Although the purchase price in reality was more expensive than online, 700 yuan was not expensive compared to other mobile phones. In fact, it was slightly cheaper.
At this point, may I give you a reason not to buy Huanyu mobile phones?
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