"That's great. I'm looking forward to Huanyu Mall's promotion."
Dong Minzhu smiled.
The promotion was not only good for Huanyu Mall, but it was also good for Gree Appliances.
It could even be said that Gree Appliances had more direct benefits.
With such a big platform for promotion, they could sell more air conditioners.
"However, Ms. Dong, our promotion this time may be different from before."
"Go ahead."
"We hope that the air conditioners sold on our platform will not be sold on other platforms."
"You mean not on Taobao, Zhuoyue, and Yiqu?"
"Not only online platforms, but offline as well."
"This …"
Dong Minzhu hesitated for a moment before saying, "Chen Yu, I'm afraid we can't agree to this."
However, Dong Minzhu was also afraid that Chen Yu would misunderstand. "Chen Yu, if it's online, I can agree to it. However, if it's offline, we can't withstand the pressure from the distributors. You know that the offline retailers are very strong. We can't not work with them. "
To put it simply …
Although the air conditioners were selling very well online, the physical stores sold more.
The reason why Dong Minzhu was so interested in Chen Yu was because she felt that the internet was a good sales channel.
Moreover, it could increase sales.
However, if she had to choose between the two, her first choice would be offline.
It was not that Dong Minzhu was heartless. Anyone else would do the same.
Unless the online sales were much greater than the physical sales, or the physical sales only accounted for a small portion of the online sales.
However, Huanyu Mall did not have the ability to do so at the moment.
As for whether it would happen in the future, that would have to wait.
Of course, Chen Yu was not surprised by Dong Minzhu's rejection.
Not to mention Gale, if any other merchant put forward such a condition in front of Chen Yu, they wouldn't agree.
The online trading platform was just a trend. It was not really popular yet.
"Ms. Dong, I'm sorry for being rude. However, Ms. Dong, you've misunderstood me."
Chen Yu knew his own limits.
Although Huanyu Technologies seemed to be on a large scale and had made a lot of money, its valuation was higher than many well-known companies.
However, in the eyes of these well-known manufacturing companies, they did not think that Huanyu Technologies was that great.
At the very least, his influence on the physical body was limited.
His influence on employment was limited.
His influence on the economy was also limited.
Even if it was e-commerce, at this time, the overall scale of the impact was not particularly big.
In terms of impact, Huanyu Technologies' mobile phone business had a greater impact on the physical market.
However, what Chen Yu said was different from what Dong Minzhu understood.
Chen Yu explained, "What I mean is, Gree Electric Appliances can make another brand of air conditioner for our Huanyu Mall."
"Boss Chen, this is also a little difficult."
Dong Minzhu shook her head: "Gree spent a lot of manpower and resources to develop each air conditioner brand. It's not impossible to create a brand for Huanyu Mall, but the price is too high."
For example, Gree's Calm King series.
It wasn't an easy task to create an air conditioner that was comparable to the Calm King series.
Chen Yu had made mobile phones before, so he also knew the difficulty of creating a brand.
However, since Chen Yu had made this request, Chen Yu had already thought of a strategy to deal with it: "Director Dong, you just need to come up with a brand name. As for the promotion of this brand, Gree is not responsible for it."
"OEM?"
"You can say that."
Dong Minzhu was a little confused: "Will people buy it then?"
"Of course, as long as the price is right."
Chen Yu continued: "Previously, our model was to sell air conditioners, for example, Calm King. We can sell Calm King online, but we can also sell it in physical stores. For us, this is not an advantage."
The only advantage of an online store was that the price was cheap.
However, the price was cheap previously because Huanyu Mall was paying for it.
When they were destroying the market, they could pay for it, but they could not pay for it every day.
Also, these air conditioners and color TVs were all from big companies, and each unit cost 100 to 200 RMB. If the volume was too high, they would not be able to afford it.
"Gree only needs to create an air conditioner brand for us. This brand does not need to be promoted by Gree. You just need to sell it to us. As for whether we can sell it or not, that is our own business. "
This strategy was actually the future B2C self-management model.
The so-called self-management model was the website platform's own marketing.
Why was there such a model?
Actually, it was the same problem as Huanyu Mall.
The physical distributors paid 2,000 RMB for the air conditioners, and Huanyu Mall paid about 2,000 RMB for the air conditioners.
Everyone's cost was about the same. In fact, the physical home appliances supermarket might even get cheaper goods than the online store.
Why was it cheaper?
Because in general, the physical home appliances sold more.
If that was the case, how could you compete with the physical home appliances supermarket?
Could you lower the price?
Could you keep lowering the price?
Even if you could lower the price, the physical stores could also lower the price.
Although the physical stores needed rent and labor … but the online stores also needed publicity and promotion costs.
In fact, if they were more ruthless, the physical stores would lower the price even more than you.
This was also why in the future, you would often see that the price of many electronic products online was just a reference.
If you really bought this electronic product, the physical product would be cheaper than the online one.
At that time, not to mention the online store defeating the physical product, the physical product might even defeat the online store.
Then, the only way to lower the price and compete with the physical product was to be self-managed.
If I sold an air conditioner brand that the physical stores did not have, that would be the perfect solution.
Of course, this was also under Gree.
This brand was not well-known, but the parameters and appearance were similar to a series of physical air conditioners.
Most importantly, because Gree did not need to promote and promote the air conditioner, their shipping costs could be reduced very low.
Then, through this model, B2C could establish a model to compete with the physical home appliances supermarket.
No matter how much the physical store cost, the air conditioner I sell is different from yours.
Whether your price is high or low has nothing to do with us.
As for whether people on the Internet care about brands?
Although online consumers also care about brands.
What they care about are big brands.
As long as the big brands are the same, ordinary consumers do not particularly care about the other small brands under the big brands.
Moreover, under the extremely high price-quality ratio, many users would prefer to buy online.
This was especially true when they saw a popular product. When there were many people buying it, consumers would place orders in droves.
"Chen Yu, this model of yours is amazing."
Dong Minzhu was not an ordinary person.
She was born in marketing. Although she did not understand Chen Yu's intention just now.
However, after Chen Yu explained a little, she understood Chen Yu's intention.
It could be said that once this model came out, Huanyu Mall would have the capital to compete with the physical home appliances supermarket in the future.
"This model is possible, but if you can't sell so many air conditioners, we won't be responsible for the return."
"Don't worry, unless there is a quality problem, we won't trouble Gree. Also, if you agree, Huanyu Mall is willing to shorten the payment period to two months. "
"Really?"
"Mr. Dong, if it's not true, why would I come to Gree in person?"
Chen Yu responded with a smile.
He knew that the last sentence was the real killer move.
For Gree, the most important thing was the payment.
Similarly, for all manufacturing industries, the most important thing was the payment.
If the payment was not collected, there would be no funds for research and development.
If the payment was not collected, there would be no funds for promotion.
If the payment was not collected, the company's treatment could not be improved.
Shortening the payment period by one month, the company's competitiveness would increase by 30%.
Shortening the payment period by two months, the company's competitiveness would increase by 60%.
Shortening the payment period by three months, or there was no payment. If you wanted to take the goods, you had to pay first.
In that case, the company's competitiveness would increase by 200%.
As long as Chen Yu shortened the payment period, this directly hit Gree's Achilles' heel. They could not refuse.
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