The tour was not the main point. The main point was the private conversation with Dong Minzhu after the tour.
Although the tour was not the main point, the tour still left a deep impression on Chen Yu.
For example, Gree's air-conditioner factory was more orderly than other factories.
According to Dong Minzhu's introduction, their factory used a perfect quality management system, which ensured the efficiency and quality of Gree Electric Appliances.
"Director Dong, your quality management system is really extensive and profound."
"I came from a marketing background. When I took over Gree, many people thought I couldn't take care of Gree well. But I don't believe it. I want to tell others that even if I came from a marketing background, I can still take care of Gree well. For this reason, I spent a lot of effort on quality. "
"Gree, master core technology. Ms. Dong, this is a good move."
Chen Yu gave Dong Minzhu a thumbs up.
Among the entrepreneurs, Dong Minzhu was a strong woman. It was not because of her personality, but because of her actions.
After she took over Gree, Gree was originally a top brand in China. But now, it became the number one brand in China.
She also said that she wanted to be the number one brand in the world.
"Eh, Chen Yu, that's a good sentence. How about selling it to me as our Gree's advertising slogan?"
Gree, master core technology. This sentence made Dong Minzhu's eyes light up.
This was the first time she heard such a comment about Gree.
"Advertising slogan?"
Chen Yu was about to say that this sentence was Gree's advertising slogan.
But after thinking about it, Chen Yu understood.
Gree's advertising slogan was not this sentence. Instead, it was "Good air-conditioner, made by Gree."
It should be "Good air-conditioner, made by Gree." This advertising slogan was also good.
When he was in the 90s, he used this kind of advertising slogan.
But after entering the 21st century, he stopped using this advertising slogan.
It wasn't until 2013 in his previous life that he started using it again. "Good air conditioner, made by Gree."
However, when he thought that Gree was going to compete with the global air conditioner brands, this advertising slogan was very suitable for Gree.
"Manager Dong, you are too polite. It's just a matter of one sentence. If Gree uses this sentence as the advertising slogan, I will be overjoyed."
Of course, Chen Yu would not say that he stole the advertising slogan from them.
If you want to use it, that's for the best.
"No, no, this advertising slogan is too useful for us. Just this advertising slogan alone is worth at least one million. "
Gree had mastered the core technology.
Dong Minzhu was a little excited as she muttered these words.
This advertising slogan could be said to be tailor-made for Ge Li.
Although Dong Minzhu had declared that she would challenge the world's number one, it was still a challenge. But to be honest, there was a lot of pressure involved.
In terms of air conditioner, Gree had occupied the market share in China. But in terms of technology, Gree was still far behind Japan, South Korea, Europe, and the US. This was also the case in many people's eyes, especially in the high-end air conditioner industry.
Dong Minzhu had been increasing R&D and narrowing the gap between them. Now, the gap was very small. But it was difficult to change everyone's perception. Previously, Gree's advertising slogan was "Good air conditioner, made by Gree." But everyone thought that Gree's air conditioner was not bad, but it was not the best. Can it be compared with other air conditioners from Japan, South Korea, Europe, and the US? This was yet to be verified. But if the advertising slogan was changed to "Gree had mastered the core technology," everyone would think that Gree was on par with Japan and South Korea. This would be a huge boost to the high-end market.
Once they took over the high-end market, it would be beneficial to the low-end market.
Dong Minzhu was willing to pay 10 million for this advertising slogan, let alone 1 million.
"Ms. Dong, you …"
"Okay, it's a deal. I will inform the finance department to transfer the money to you."
Dong Minzhu asked Chen Yu to stop talking about the advertising fee.
Since Dong Minzhu insisted, Chen Yu did not refuse.
One million. It was just a matter of one sentence. This money was too easy to earn.
It seemed that he should explore this business in the future. Chen Yu remembered many classic advertising slogans.
Of course, this was a bad taste.
This kind of thing was hard to come by. As the CEO of Huanyu Technologies, how could Chen Yu do this professionally?
"Look, Chen Yu, I owe you another favor."
"Ms. Dong, you are giving me money and flattering me. No wonder everyone in the industry admires you."
"What's there to admire? Everyone knows that I am a woman, so they let me have my way."
After the tour, only Chen Yu and Dong Minzhu were left in Gree Electronics' Chairman's office.
Both of them knew what they were talking about now was the most important thing.
The advertising slogan was just an interlude. Chen Yu came to Gree for another purpose.
"Ms. Dong, I heard that Gree has made some adjustments to the payment of goods."
"Yes, there are adjustments."
Dong Minzhu nodded. "This is also inspired by you. The payment of goods is a big problem. If the distributors keep paying us, we will be in a passive position no matter how many air conditioners we manufacture. But we have only adjusted the payment of goods to some small distributors. We can't do anything to the big distributors. "
Dong Minzhu felt it was a pity.
For example, the large domestic appliance supermarkets.
Although Dong Minzhu wanted to adjust the payment of goods, this was the seller's market. Gree still needed these large domestic appliance supermarkets to take over the market. Although Gree had become the number one brand in China, there were still competitors. Meier, Zhigao, and even Hisense and TCL had introduced a series of air conditioners. Not to mention, there were also large air conditioner groups in Japan, Korea, Europe, and the US.
Even so, Dong Minzhu knew she had to take it one step at a time.
Given time, Dong Minzhu believed she would be able to win over these distributors.
"The large distributors do have a lot of say."
Chen Yu also nodded.
Huanyu Technologies had shares in Yongle Electronics. Naturally, they knew the power of the large domestic appliance supermarkets.
If the manufacturers wanted to adjust their payment of goods, they would put more resources into other products.
They believed that there would definitely be manufacturers willing to sacrifice the payment of goods in exchange for the market.
Last time, Huanyu was almost cheated by the distributors.
This was also the reason why Chen Yu wanted to set up a sales channel himself.
"By the way, the weather is getting hotter. Chen Yu, is there any promotion in Huanyu Mall?"
"Ms. Dong, I am also here for this."
Chen Yu said, "Summer is the peak season for air conditioners and home appliances. We also want to do a promotion in Huanyu Mall."
Huanyu Technologies had two major e-commerce platforms.
One was Huanyu Mall in B2C.
The other was Huanyu Department Store in C2C.
Although Huanyu Department Store in C2C had done a promotion before.
However, Huanyu Department Store was only for small products. It had nothing to do with Huanyu Mall in B2C.
Therefore, Huanyu Mall could take over Huanyu Department Store and do another promotion.
Of course, Chen Yu's promotion was not for the sake of promotion.
At the same time, he was also targeting his competitors.
Currently, Zhuoyue, Yi Qu, and Ali had joined forces.
Although Chen Yu did not think they were his opponents, it was impossible to completely ignore them.
It was just that it was not easy to deal with them.
However, Chen Yu had a lot of tricks up his sleeve.
For example, this time, Chen Yu looked for Dong Minzhu.
The strategy was simple.
When Ali, Yi Qu, and the others were doing C2C, Chen Yu was doing B2C.
When Ali came to do B2C, Chen Yu secretly started doing C2C.
Then, Ali Zhuoyue realized that C2C was the most suitable for the domestic market. Chen Yu came back to do a good B2C.
Haha?
Do you really think you can understand China's e-commerce market?
When the time comes, I will make you doubt your life.
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