"Boss Ma, I heard that Huanyu Technologies will launch Huanyu Mall next week."
"Where did you get the news from?"
"Someone in the industry suddenly said so, and now their mall can be opened."
"Let's see."
Teacher Ma attached great importance to Huanyu Technologies.
They immediately opened Huanyu Mall's website.
"Not bad, they're doing B2C."
Although the website could be opened, because it had not been officially launched, the website could only be browsed and could not be placed.
However, although they could not place orders, some products were still displayed.
Televisions, washing machines, refrigerators, air conditioners … mainly home appliances.
In addition, there were also repeaters, mp3 players, mobile phones, and cameras, but there were not many types for the time being.
As for other small items, although there were also some, they were basically negligible.
"The price seems to be cheaper than the market."
"It's indeed cheaper."
Lu Zhaoxi said, "I compared the data with the physical store. The average home appliance is 100 to 200 yuan cheaper."
"1 to 2 million yuan, I'm afraid there's not much profit."
"There's also a possibility of loss."
Touching his chin, Ma Yun pondered alone.
Although they did not do B2C, they had done research in the home appliance field before.
Although the home appliance market seemed to be huge, to be honest, the profits were very low. A 5% profit was already good enough.
Of course, a 5% profit could still be made.
However, it was understandable that there was no profit, but selling one unit and losing one unit was too much of a loss.
Home appliance supermarkets made money by volume. If they wanted to make more money, they naturally had to sell more.
However, the more they sold, the more losses they would suffer.
However, the key point was …
He still did not understand.
Would users be willing to spend such a high price to buy these large home appliances online?
However, it did not matter if Teacher Ma did not understand.
Huanyu Technology, on the other hand, was advancing in an orderly manner according to their plan.
First, there was the advertisement.
This advertisement was a physical TV advertisement.
On the one hand, the advertisement was to make Huanyu Mall famous. On the other hand, it was to increase the trust of users.
Otherwise, how could users order if they had not even heard of it?
In order to make users trust Huanyu Mall, Chen Yu specially invited Liu Dehua over.
On the one hand, he invited Liu Dehua because he was famous.
On the other hand, it was also because he didn't have too many scandals.
[Buying home appliances. I used to go to the home appliance supermarket, but now I'm going to Huanyu Mall.]
The first shot of the commercial was of Liu Dehua purchasing electrical appliances at Wing Music Home Appliances.
Then, the scene changed to Huanyu Mall.
[Now, I will go to Huanyu Mall. Click to buy and pick up the goods offline. Don't worry.]
The advertisement was very simple.
It meant offline experience, online orders, and offline shopping.
When such a creative idea appeared, Aliyun was stunned.
"You can place an order online and purchase it offline?"
Lu Zhaoxi was also dumbfounded.
This broke his understanding of e-commerce.
"A genius idea."
Cai Congxin thought to himself.
Previously, he had been thinking about how Huanyu Mall would do B2C.
Who would have thought that they would come up with such a novel model?
This model perfectly solved the problem of user experience.
Furthermore, receiving goods offline also gave users a greater sense of security.
This was the perfect model for e-commerce.
"Calm down, everyone. Don't get agitated."
"Although this model looks good, we still have to see how it really works."
Aliyun calmed everyone down.
He knew that this model had a huge impact on his 18 arhats.
After all, their C2C had been solving the problem of user experience.
Unfortunately, there was no way to solve it.
Now, what they could not do was done by Huanyu Technologies.
In an instant, those who had always believed in the C2C model began to waver.
"Yes, we still have to see how this model works. Whether the users accept it or not depends on their transaction data."
Lu Zhaoxi also echoed.
They did not want to see such a situation.
If Huanyu Technologies' model was correct, then their C2C would really have to be overturned.
…
"Boss Chen, good news. The traffic of our Huanyu Mall is increasing rapidly."
Huang Zheng excitedly reported to Chen Yu.
"What about the registered users?"
"The registered users are also increasing rapidly. Our advertisement has led to a good start. But many users are asking if it's true that they can pick up goods offline. "
"Whether it's true or not, they can just ask the offline wing music store."
How could this be fake?
After seeing the advertisement, many users subconsciously went to the major wing music stores to ask.
The answer they got was true.
For a moment, many users were thinking about buying goods from Huanyu Mall after it opened.
As for the reason …
It was very simple. The home appliances on Huanyu Mall were one or two hundred cheaper than physical home appliances.
The same brand, the same quality, everything was the same.
Everything was the same.
If you bought it in physical stores, you would spend more money. If you bought it online, it would be one or two hundred cheaper.
Moreover, you would still have to go to physical stores to pick up goods. Why not give it a try?
…
Time passed quickly.
It was getting closer and closer to the official opening of Huanyu Mall.
Many media outlets reported on the new model of Huanyu Mall from various aspects.
[Offline experience, online orders, create a new e-commerce model?]
[B2C or C2C, looks like there's an answer.]
[It's too early to talk about the future e-commerce model. Let's see how the deals are done in Huanyu Mall.]
Many people were looking forward to it.
There were industry peers.
There were media outlets.
There were also users who wanted to buy home appliances.
Some were optimistic.
Some were skeptical.
Some were just watching.
But no matter what, Huanyu Mall had indeed created a new e-commerce model.
This was not only a challenge for Ali, but also for the entire e-commerce industry.
As for how the deals would be done, that would have to wait until the official opening.
…
"The official opening is tomorrow. Everyone, are you confident?"
"Yes."
"Louder."
"Yes."
"Louder."
"Yes, yes, yes."
In the office, the people in Huanyu Mall were talking loudly.
"Good, very good."
Chen Yu nodded with satisfaction.
Then, Chen Yu accepted an interview from a reporter from Xinhuanet.
The interview was the same as before. Chen Yu only accepted text interviews and did not allow his face to be shown.
The Xinhuanet reporter had no problem with this.
"Hello, Boss Chen. I heard that the Huanyu Mall's website will be open tomorrow."
"Yes, 12 noon tomorrow. By the way, when will your newspaper be published? Can it be published tomorrow morning?"
"Boss Chen, don't worry. It will be published tonight."
"That's great, I have to give you guys something more exciting."
"What content?"
"How much do you think the sales of Huanyu Mall will be tomorrow?"
"That's what we want to ask."
"You can make a guess."
Of course, Chen Yu would not let the reporter guess. He continued, "So far, Taobao's turnover is more than 20 million. It will not exceed 50 million by the end of the year. We have set a sales target."
"How much?"
"Also 50 million."
The reporter smiled.
50 million on Taobao, 50 million on Taobao, what's the big deal?
"Don't get me wrong, I'm talking about a day's turnover."
Seeing the reporter's expression, Chen Yu explained.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
