What was an offline experience? It meant experiencing a product in a physical store.
For example, if you wanted to buy a TCL TV online, you could only see photos, but not the actual product.
You would be a little worried.
Now, you could go to the offline store to experience the product before placing an order.
Of course, if you did not have a cooperation channel, the experience would be useless.
That was because the product you experienced might not be the same one sold online, even if it was a photo.
However, after Huanyu Technologies and Wing Music Home Appliances worked together, there would be no problem.
As long as you placed an order online, you could even go offline to pick up the home appliance.
Therefore, the operation became an offline experience. Place an order online and pick up the product offline.
Of course, you could pick up the product yourself or ask them to deliver the product.
In short, having an offline store could perfectly solve the problem of not being able to experience the product.
The reason why Suning.com in the future could stand out among B2C giants like Jingdong and Tmall was because of this model.
Many users could pick up the product offline after placing an order online.
Not only did this perfectly solve the user experience problem, but it was also very fast.
No matter how fast the delivery service was, it could not catch up with the speed of picking up the product offline.
If you were there, you could even pick up the product in a few minutes.
However, this mode was not something that anyone could use.
Huanyu Technologies did not have this condition in the past.
Why?
Because there were no merchants willing to work with you.
Even if you wanted to work with them, sorry, they might not be willing.
Because their strategy was different from yours.
However, now that Huanyu Technologies had invested in Wing Music, it was different.
Huanyu Technologies, which had 33% of the shares, had a say in many aspects.
Moreover, this was a good thing for Wing Music.
…
"Okay, I got my driver's license."
At this time, it was actually very easy to get a driver's license.
It was not like the future where you could buy it with money.
However, Chen Yu did not go through the back door. Instead, he spent a few days passing all the subjects and got his driver's license.
"Boss Chen, congratulations on getting your driver's license."
"What's there to congratulate? It's just a driver's license."
"Boss Chen, you can finally drive your own car. By the way, Boss Chen, which car do you want to buy?"
"I haven't decided yet. Brother Jian, give me some advice."
"Maybach."
"Puchi …"
Chen Yu vomited blood.
During this period, Maybach was still an independent brand of Mercedes-Benz. It was not a Mercedes-Benz model, but a double M model.
The cheapest Maybach model cost more than 10 million.
"Damn, why did you buy such a good car?"
"Alright? It's alright. Otherwise, it would be a disgrace to your identity."
"Do I have to be worthy of a Maybach?"
"A Maybach is fine. If you ask me, a Rolls-Royce suits your status best."
"Alright, stop talking nonsense. I saw a few 4S shops nearby. Let's just go there and buy one."
"The few 4S stores by the side are all selling popular brands. What's there to see?"
However, despite Zhang Jianming's words, Chen Yu was not interested in luxury cars at the moment.
In his previous life, he was an ordinary person. The most expensive car he bought was only about 100,000 yuan.
Although he had more money now, he was still a student. Would he drive a Maybach to school?
That would not do.
It was now 2003.
Not to mention a Maybach, even driving an ordinary car was considered rich.
Even in Shencheng, his family was considered to be well-off.
In the end, after lunch, Zhang Jianming accompanied Chen Yu to a few 4S shops and chose a Volkswagen Golf.
Chen Yu was satisfied with the car because he already had one.
That 4S shop had good service. They could help with all the paperwork and licensing.
Moreover, they were very fast. As long as the payment was settled, all the paperwork would be completed by tomorrow.
Chen Yu did not hesitate and paid the full amount.
The next day, all the paperwork for the new car was completed. Chen Yu drove around Shencheng for a few rounds to satisfy his craving. Then, he put it aside. He still had something to do in Shanghai.
"Placing an order online and experiencing it offline. Boss Chen, I didn't expect you to think of such a method."
Chen Yu met with Chen Xiao in the chairman's office of Yongle Home Appliances.
He still needed Yongle's cooperation to develop the B2C business.
Of course, according to the contract, Yongle would also cooperate.
After all, one billion yuan was not that easy to get.
Although the contract was signed, according to the contract, the one billion yuan from Huanyu Technologies was not given in one go.
Instead, it would be given five times depending on Yongle's sales.
That was what the contract said.
However, the meaning was very clear. If you don't give me face, sorry, I won't give you any more money.
Even so, Yongle belonged to Chen Xiao, not Huanyu Technologies.
Chen Yu could not not give face to Chen Xiao. Therefore, he went to Shanghai personally.
"We have no choice but to do so. However, we still need President Chen's cooperation."
"Of course, of course. Just like Boss Chen said, we're all family. Moreover, Boss Chen is helping Yongle sell home appliances. "
"That's true. However, as you know, Boss Chen, e-commerce is a new thing in the country. He has just started. Even if you can experience it offline, it might not be very attractive. Therefore, we have to give you a discount on the price. "
"Of course, we can give you a discount. However, I don't know if you understand Boss Chen. The home appliance industry's profit is very low. Our net profit is only 5%. "
Chen was telling the truth.
The home appliance industry's profit was indeed low.
They were still doing well now. They still had 5% profit.
In the future, the home appliance industry would not even have 5% profit.
Suning.com's profit was only 2%.
"We've already considered this. We can take the profits from this area. Of course, if it's not enough, Huanyu Technologies can also subsidize Yongle's home appliances. "
"Subsidize?"
"Yes, how much will be subsidized for each home appliance sold? We can discuss the exact amount, but the price online must be higher than the price in the physical store."
Chen Xiao was dumbfounded.
This was the first time he heard of subsidies for selling home appliances.
Not only did they not make money from selling home appliances, they even subsidized them directly.
How much would they lose?
"Boss Chen, this is too much of a loss."
Chen Xiao could not figure out why Chen Yu would do this.
Yongle had also set up a website to sell home appliances. However, no matter how cheap it was online, they could not possibly subsidize it.
"It's okay. We can still hold on for now."
Chen Yu, on the other hand, was calm.
Chen Xiao and the others in the traditional home appliance industry naturally could not understand the e-commerce model.
Even if Yongle had set up e-commerce and sold home appliances online, they sold home appliances online to make money. Anyway, whether online or offline, they prioritized making money.
However, it was a pity that Yongle's online store did not make money. They did not pay much attention to it.
Of course, the best way for Huanyu Technologies to implement this model was to set up their own offline store.
That way, they would not lose much and would not need to subsidize it.
However, Huanyu Technologies did not have the energy or the technology to do so at the moment.
"Okay, since Boss Chen has decided, Yongle will naturally support you in all aspects."
Although Chen Xiao could not figure it out, he understood that this model was not bad for them.
Without any objections, Chen Xiao agreed on the spot.
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