This song "Mice Love Rice" was written and composed by singer Yang Chengang. It was also his original song.
However, this song did not become popular after it was released.
Wang Qiwen recently came into contact with a channel called YY Music Network. There was an original music channel in YY Music Network. There were many singers who would upload their own works or their cover songs to the forum. Although there were not many famous songs for the time being, because it was very down-to-earth, the singers were all surfers like everyone else.
Therefore, many netizens clicked on this channel to try it out. Occasionally, they felt that it was good and would leave messages of support.
Although such messages did not have much money, they warmed the hearts of many singers.
At least they felt that their songs were being listened to, evaluated, and supported by others.
Today, "Wang Qiwen" covered Yang Chengang's "Mice Love Rice".
Of course, he did not expect this song to become popular.
After all, this song had already been released. If it was going to become popular, it would have already become popular. He just liked this song, so he chose to cover it.
However, he did not know.
After he uploaded this song "Mice Love Rice", the next day, he had received thousands of attention and messages.
… …
"Little Yu, do you think we should start the alliance now?"
YY Music Network had no clue for the time being, and Chen Yu was also helpless.
At this time, his father, Chen Simian, called him to the hot pot restaurant to discuss the next step.
"The alliance plan can be done, but it's not suitable now."
Chen Yu said, "Even if we want to join, we can't join like Tian Luo Xi Shi before. I'm more optimistic about the direct operation. "
"Direct operation, the investment will be bigger."
"There are some big investments, but the direct operation can better build up our brand. Otherwise, if anyone can join, our hot pot brand will fail sooner or later. "
Seeing that Chen Simian was a little hesitant, Chen Yu said, "Dad, I'm just suggesting. It's not necessary to be a direct operation. We can also join, but we must completely obey the management of the headquarters. In other words, the franchisees can share the profits with us, but the management, personnel training, and the supply of ingredients have to listen to the headquarters. "
"Then I'm afraid not many people would be willing to join such an alliance."
"Therefore, the best way is for us to do a good job as a direct store first. When our other branches can have such good benefits, I believe that even if we have such strict requirements, other people will be willing to join us."
"Xiao Yu, what are you thinking?"
Chen Simian also nodded. "The Conch Xishi brand is doing worse and worse in the later stages. Now, there are already a few stores that are losing money. This kind of alliance is indeed not beneficial to us. But Xiao Yu, you just said that we are not suitable to become partners now. What do you say? "
"Dad, let's put it this way. Although our hot pot restaurant is very popular now, if there is a strong competitor competing with us, we may not have much of an advantage. "Take our service for example. Although it's very innovative, it's actually possible for other shops to come up with a specific standard in the early stages by spending money on it. Dad, look at the few shops in front. Although their service is not as good as ours, their service is already very good. "
Because of Hot Pot Beauty, the service of the major hot pot restaurants in the central business district was also on par with Hot Pot Beauty.
Not only hot pot restaurants, but other food and beverage industries were also looking at hot pot beauty.
The reason why Hot Pot Beauty was still so popular now was.
One was that Hot Pot Beauty was the first to set up food and beverage service standards.
The other and most important reason was that there was a large group of ghostwriters promoting Hot Pot Beauty on the Internet every day.
"Xiao Yu, if there is competition, then we should open more branches and promote our model to various places. We should quickly seize the market."
"Dad, you are right. We should seize the market quickly, but we must have our own core competitiveness."
"Isn't it just service?"
Chen Simian was confused by Chen Yu.
From the beginning to the end, wasn't the core of Hot Pot Beauty the service?
"Dad, on the surface, it is indeed service. But Dad, didn't I say just now that our service can be imitated by others? Only what they can't imitate is our core competitiveness. "
"What they can't imitate?"
Chen Simian blinked. He was wondering if there was anything about Hot Pot Beauty that others couldn't imitate.
"Xiao Yu, other than the service we have now, there doesn't seem to be any special advantages."
Although Hot Pot Beauty's taste had improved a lot recently, it was not necessarily unique.
"So, Dad, this is also the reason why I don't recommend opening branches so soon."
"Xiao Yu, do you mean that we should operate for a while longer?"
"That's not what I mean."
Chen Yu shook his head, "It's the same even if we operate for a while longer. There is not much change. What I mean is that we should really find our core competitiveness during this period of time. "
Seeing that his father was about to faint because of him, Chen Yu didn't beat around the bush and said directly, "Well, Dad, I'll tell you directly. The core competitiveness in the food and beverage industry is not service, but taste."
"Taste?"
Chen Simian opened his eyes wide, "Xiao Yu, are you kidding me?"
"No."
"You still deny it. Before opening the hot pot restaurant, you never mentioned the taste. And you also said that the taste of hot pot is just like that. It won't taste good if you eat too much. Besides, look at other people. It's said that the taste is good, but they don't operate well. "
"Dad, I'm not talking about the taste of hot pot. I'm talking about the texture of the ingredients."
"Ingredients?"
"Let's make an analogy."
Chen Yu explained, "What's the most common ingredient in our hot pot restaurant?"
"Meat."
"Is the taste of fresh meat very different from frozen meat?"
"Of course."
"If we can make all the meat fresh, don't you think it will be a huge advantage over other hot pot restaurants?"
Everyone had different opinions about the taste of hot pot.
But diners could tell at a glance whether the ingredients were fresh and hygienic.
"It's unlikely."
Chen Simian shook his head, "How can there be so much fresh meat to provide? We can't go to the market every day to purchase. Even if we can, the cost will be greatly increased and there won't be much profit."
"But what if we set up our own ingredient supply channel?"
"Set up our own ingredient supply channel?"
Chen Simian was stunned.
He had never thought about it in this way.
"It's not necessary. How much investment will it take?"
"It's precisely because of the large investment that it's difficult for other hot pot restaurants to follow. If we have our own ingredient supply channel, first, we can guarantee the freshness of our ingredients. Second, we can guarantee the hygiene and safety of our ingredients. Third, we can also purchase ingredients that other hot pot restaurants can't.
Take beef for example. The best beef in China is the Guichuan cattle. But so many catering industries want beef. How can they purchase these cattle? But if we set up a cattle farm in Guichuan, Dad, don't you think this is our core competitiveness? "
Chen Simian stared at Chen Yu with his eyes wide open.
He didn't expect that hot pot cooking could be done to such a level.
"My God, Xiao Yu, won't the investment be tens of millions or even hundreds of millions?"
"If we want to complete all the channels, hundreds of millions won't be enough. But it's also because of this that it's difficult for other competitors to imitate. "
Chen Yu continued, "Not only do we have to set up our own ingredient supply channel, but we also have to set up our own pot base channel. Our pot bases now belong to others. In the future, we will produce our own pot bases … "
"Xiao Yu, stop for a while, stop for a while. Let dad digest this properly."
Today, Chen Yu's words contained a lot of information. Even Chen Simian, who had been doing business for some time, couldn't digest it. Especially when Chen Yu said to set up their own ingredient supply channel. This really broke Chen Simian's business philosophy. He didn't expect a small hot pot business to become so big …
What if it really becomes like this?
Is this still a hot pot restaurant?
I'm afraid they're really going to be listed.
"Ok, Dad. Think about it carefully."
This business philosophy from Feng Yu's previous life, which was decades ahead of this world, wasn't easy to understand.
Chen Yu was not in a hurry. He had plenty of time now.
… …
A few days later, Chen Simian thought it through and called Chen Yu to the restaurant.
"Xiao Yu, you are right. Our service seems to have core competitiveness, but it is actually a little fake. The real core competitiveness can't be imitated by others. I also feel that we shouldn't open branches now."
"That's great, Dad. You finally thought it through."
"Haha. Why can't I think it through? There are some things that I can't think of. But you have already said it so clearly. If I still can't think it through, then I might as well go home and sell snails."
"Haha, Dad. Don't think about snails. Our hot pot restaurant has a better future than Snail Beauty."
"Ok, I believe you."
Chen Simian was also very excited.
He felt like he was working hard for the hot pot business.
"But Xiao Yu, what do you think about setting up our ingredient supply channel?"
"Very simple. Spend money to acquire a few ingredient wholesale companies."
"How much money is that? I only have about 1 million RMB. I'm afraid it's not enough."
"Of course, 1 million RMB is not enough. But it's okay. Dad, we can get a loan. "
"How much?"
"Don't get so much first. Let's get a loan of 10 million RMB first."
"10 million … …"
Chen Simian's hand trembled. He was shocked by Chen Yu.
"Xiao Yu, 10 million RMB? How much is the interest? I can't afford it in my lifetime."
"Dad, how can it be? It's only 10 million RMB. It's not a big deal."
"But, will the bank lend us 10 million RMB?"
"Yes, of course."
Chen Yu nodded. "The bank is rich. Maybe when the bank sees that you are only loaning 10 million RMB, they will say that the loan is too little. They will give you a few more million RMB. "
"Look at what you are saying. The bank's money doesn't grow on trees. How can they be so casual?"
"If you don't believe me, you can go and see."
"Ok, I will ask them another day."
Chen Simian didn't know if it was true or not. But if Hot Pot Beauty wanted to grow bigger and stronger, then so be it.
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