"That works too?"
It would be understandable if the comments section had so many tricks up its sleeves.
With NetEase's godly comments, it would be normal for people to imitate it.
But he didn't expect that this unremarkable "song list" would have such great charm.
"Yan Hong, I think we need to make a move."
"You're saying that we should make comments and song lists too?"
"Yes."
Xu Yong couldn't sit still anymore. He looked for Li Yanhong again.
"I want to do it too, but I'm worried."
"There's no need to worry. As long as we don't provide the sound source, nothing will happen to us."
Moreover, Xu Yong knew what to do.
Currently, the higher-ups were still supporting the Internet. As long as they didn't go too far, they would take protective measures against well-known Internet companies. For example, Baidu. As the number one Internet search engine in China, the higher-ups took good care of Baidu. This level of care was even better than Huanyu Technologies.
After all, Baidu was the only Internet search engine in China.
However, there were many other companies that were in the same business as Huanyu Technologies.
"Okay."
Although there was a certain risk in getting the comments and song lists over.
But compared to the risks and benefits, taking some risks was nothing.
Seeing that YY Music's comments and song lists were so popular, Baidu finally made a move.
However, Baidu didn't have the genes to socialize.
Although Baidu also made comments and song lists, these two businesses didn't develop much.
Of course, Baidu's higher-ups weren't stupid.
They knew that comments and song lists could be guided, but even so, they weren't very successful.
There were many reasons for this.
One of the biggest reasons was that they had very few registered members.
In fact, Baidu Music had a lot of netizens. In terms of IP flow, it was comparable to YY Music. However, these were just ordinary netizens. These netizens closed Baidu Music after using it. They had never thought of participating in the comments section, creating a song list, or registering as a member.
Was there a need to register for a Baidu account?
Even in Feng Yu's previous life, not many people registered for Baidu accounts.
Search engines could be searched without registration, and Baidu Music could be downloaded and listened to without registration.
May I ask, what is the reason for the user to register?
This was just a search tool. They would turn it off after using it and would not stay on it for long.
This was the difference between searching and socializing.
There was a clear distinction between the two. Their philosophies were different, and the results achieved were completely different.
Therefore.
Baidu also created song lists and reviews, but compared to YY's reviews and song lists, it was like the difference between heaven and earth.
"He actually wants to copy our ideas."
When Chen Yu saw Baidu's comments and song singles, he felt that Baidu was imitating Baidu and making a fool of itself.
Speaking of which, all the major internet companies were very capable, and their imitation standards were also very high.
Penguin could be said to be the best imitators, NetEase was not bad, and Ali was not bad.
However, Baidu was the one with the worst imitation.
Baidu did search engines, instant messaging, e-commerce, browsers, maps … they did everything.
However, the most successful search engine was still the search engine. The others were almost finished.
Even search engines gradually declined in the mobile internet era, and they lost their core competitiveness.
Not to mention the current Baidu. Before Tieba appeared, they did not even know what socializing was.
Since they did not even understand socializing, how could they compete with YY Music, a music website with strong socializing capabilities?
However, Baidu's imitation also reminded Chen Yu.
The electronic music market was very big. Even if there were no profits, the traffic was still very high.
If Baidu wanted to enter the market, other giants might want to as well.
For example, NetEase.
NetEase was a very amazing company. It did not seem to have any core competitive products, but it was always ahead of the other major internet companies. This was why NetEase was doing so well in Feng Yu's previous life, when all the major internet companies declined. There was a feeling that you knew they were doing well, but you did not know how they were doing so well.
YY Music's comments were based on NetEase's news.
As for the socializing aspect of music, most of the inspiration came from NetEase's cloud music in his previous life.
On the off chance that NetEase also joined the fray at this time, the situation Chen Yu would have to face would become much more difficult.
"Zhenyi, come to my office."
Chen Yu called Xie Zhenyi.
"Zhenyi, how's YY Music Box doing?"
Previously, Xie Zhenyi made a Kugou music player. After selling it to Huanyu Technologies, it was renamed YY Music Box.
"The data is average."
Xie Zhenyi shook his head, "This will take some time."
Qianqian Music was currently the king of music players. Even though YY Music Box had some creativity, it was not very popular. It was a bit troublesome to promote it.
"What about original songs?"
"A lot of netizens released their own original songs, but the response was average."
Original music didn't perform very well either.
The average person's standard was average. How could they compare to a bunch of singers?
Even though a lot of singers were not very good, they had a packaging team behind them.
Whether it was writing lyrics or songs, the company would pour all their resources into them.
On the other hand, even if a singer had a good voice, he or she might not know how to compose.
Some people knew how to compose, but unfortunately, they could not sing well.
It was not that there were no people who knew how to sing and write, but they were already famous.
However, Xie Zhenyi had high hopes for original songs, "Boss Chen's original songs are average now, but I believe they will become popular."
"Reasons."
"First, there are a lot of ordinary people. There are bound to be a few talented people. Another reason is that our original songs are very down-to-earth. The identity of online singers is in line with the current trends. Who knows when a song will be released from the internet and become popular all over the country. "
"Okay, the original channel will slowly promote it."
Chen Yu also approved of the original channel. However, he did not call Xie Zhenyi to talk to him about original songs. After thinking about it, Chen Yu said, "If NetEase suddenly starts an online music business, what are you going to do?"
"NetEase?"
Xie Zhenyi was a bit surprised, "Boss Chen, NetEase is going to make music?"
"I don't know, but it's very likely."
Chen Yu naturally did not know if NetEase was going to do it, but he still had to be prepared for danger in times of peace.
"It's very likely."
Xie Zhenyi also nodded, "NetEase has a portal and a secondary music channel. It's easy to enter the online music business. Also, they are very experienced in commenting. If they enter, we will be in big trouble. However, there is a problem if they want to enter, they don't have a source. "
Baidu was able to enter because they used their search engine to search for the source of the major music websites.
NetEase was not a search engine. If they wanted to create an online music website, it would be pure piracy.
"We have the electronic music copyright. Although we have an advantage, we don't know what the higher-ups think about this. Also, NetEase is one of the four major portals. What kind of punishment do you think the higher-ups will give them? "
Speaking of which, they really would not.
This was not because the higher-ups wanted to help anyone.
The development of the internet was fragile, so the higher-ups needed to help.
Just like in his previous life, the battle between 360 and QQ had a huge impact, but the higher-ups only came to persuade them to stop fighting.
Did they really want the higher-ups to be the judge of who was right and who was wrong?
There was no need for that now.
If the internet developed to a certain stage in the future, it might be possible.
"Then we should quickly take over this market."
Xie Zhenyi recognized the seriousness of the problem and replied, "I think we can advertise offline. For example, we can advertise our YY music on the bus."
This idea made Chen Yu's eyes light up. He did not expect Xie Zhenyi to have this idea.
However, Chen Yu shook his head and said, "The bus is local. It doesn't have a large coverage area."
"Boss Chen, I know. The main thing is that our advertisement is to promote YY music's brand."
"If that's the case, why not advertise on the subway?"
"Subway?"
Xie Zhenyi did not think of the subway before. When Chen Yu mentioned the subway, Xie Zhenyi nodded and said, "Yes, yes, yes, Boss Chen, the subway is the best. The subway is better than the bus."
As for the reason, the subway was undoubtedly better than the bus.
However, Chen Yu shook his head again and said, "Why the subway? Why don't we consider taking a plane?"
"Plane?"
Xie Zhenyi was confused, "We can advertise our YY music on the plane?"
"Why not, as long as we pay."
Chen Yu said seriously, "Go and contact the airline company."
"Boss Chen, you're really going?"
Xie Zhenyi thought Chen Yu was joking, "No sh * t, do I look like I'm joking?"
"Oh right, don't leave out the subway. We can also do it on the bus."
Although Chen Yu did not know if NetEase would enter the music industry, Chen Yu had to win this market immediately.
After instructing Xie Zhenyi, YY music's advertisement quickly appeared.
The earliest advertisement appeared on the bus.
Because advertisements on the bus were the easiest to cooperate with and the easiest to negotiate.
Next was the subway.
Last was the plane.
However, this time, the advertisement was not an ordinary one. It was not just a few words on YY music.
Huanyu Technologies's advertisement this time was selling feelings.
What was feelings?
It was hard to explain.
However, whether it was clear or not, Huanyu Technologies still had some experience with feelings.
[When I was young, I wanted to be anyone but myself. When I grew up, I wanted to be myself, but I couldn't find myself …]
[You're so lonely, but you say it's good to be alone.]
[I'm most afraid of being mediocre in life. You say it's precious to be ordinary.]
These were not famous sayings, nor were they epigrams.
These were all unnaturally left behind by netizens on YY music. However, these heartfelt sentences from netizens were on the bus, the subway, the plane waiting room, the famous brand stores … Countless places that one could not imagine, stimulating one's heart.
And these words were all directed to the same place — YY music.
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