Zhu Xiaoce was stunned by what he saw.
He clearly remembered that there were not many similar discussions the day before. They were only small-scale discussions, and there was basically no heat.
But after just one day, all kinds of discussions suddenly increased!
The release date of Mission and Choice was already confirmed. Other than some basic information, there were not many trailers released. However, this did not affect the enthusiasm of netizens at all.
On the other hand, the game 'Mission and Choice' had not even begun. It was in a state of pure 'suspicion'. However, gamers had already guessed most of it with their own intelligence. Some people even connected it to the 'Fantasy Battle Remake' that would be released on April 14th!
Moreover, the popularity of the discussion was still increasing. If this trend could really be maintained for two days, then it would really be hard to say!
Zhu Xiaoce's expression quickly changed from frustration to surprise, and then from surprise to amazement.
"It's only been a day. Why are there so many people discussing it?"
"If we only look at the effect of this day, it's really not bad!"
Huang Sibo's face was filled with excitement as well. "I understand!"
"That's how smart Boss Pei is. He looks like he hasn't done anything on the surface, but he's actually done a lot!
"The reason why we feel that the advertising and marketing department didn't do anything is because we subconsciously used traditional publicity methods. But the publicity this time is obviously not done in the traditional way! "
"Although traditional publicity methods are simple and direct, it's difficult to stimulate the players' sense of participation."
"Interested players will only learn a little about it. After that, they will patiently wait for the movie to be released and the game to be released. They won't discuss it too much."
"As for the players who aren't interested, most of them won't deliberately understand these problems. If we want them to pay attention, it means that we have to invest a lot of publicity funds. Because of the principle of diminishing marginal effects, this kind of price-performance ratio is actually very poor."
"On the other hand, Boss Pei's publicity plan is an 'interactive' publicity method!"
"Just like I did for BE!
It's the same as the puzzle-solving activities during Quiet's publicity. This method can better stimulate the players' sense of participation, and it has a completely different effect from traditional publicity methods! "
"In layman terms, it's like setting up a trap through the method of the Riddler and waiting for the careful players to take the bait. Once these players take the bait, they will take the initiative to share it with others, thus creating a 'tap water' effect!"
Zhu Xiaoce also revealed a look of realization.
"Stimulate the players' sense of participation?"
"Eh, that makes sense!"
He carefully recalled the publicity plan related to 'Mission and Choice' and suddenly realized that the seemingly unrelated content was all connected!
The advertising and marketing department requested that the project related to Mission and Choice be kept strictly confidential. The company was not allowed to leak any information. The content of the game was not leaked at all.
Although the movie's schedule was set and the information was submitted, it did not take the initiative to do large-scale publicity, so most of the audience did not notice it, and naturally, there was no widespread discussion.
Then, the advertising and marketing department began to spread the news bit by bit!
First of all, he had spent a lot of resources to promote the "classic domestically-produced game compilation". He had cleverly hidden Mission and Choice in this compilation. On the surface, it looked like the money was not worth it and had no effect at all. However, it had actually played a role in popularizing science.
The games in the "classic domestically-produced game compilation" became familiar to players. 'Mission and Choice', the "shame of the domestic games industry", was once again pulled out to be whipped. The more players discussed, the more players knew about the inside story.
The second was to use the official platform's exclusive interview to tie the concepts of 'incubation base' and 'domestically-produced classic game compilation' to Tengda Games. A casual photo triggered players' endless reverie about Tengda's new game.
Secondly, he used the official platform's exclusive interview to tie the concepts of 'incubation base' and 'classic domestically-produced games compilation' to Tengda Games. A casual photo triggered players' endless reverie about Tengda's new game.
Vinci Media's godly assistance arrived at the critical moment when the players were arguing non-stop. The news of the Mission and Choice movie was revealed, and all the players' previous suspicions became reality!
Vinci Media's godly assistance arrived at the critical moment when the players were arguing non-stop. After the news of the Mission and Choice movie was revealed, it made all the players' previous suspicions become reality!
Throughout the entire process, Boss Pei was like a beauty who was half-concealed. He always left a handkerchief and a keepsake in the players' hands. The players' expectations grew higher and higher as they debated and doubted themselves.
In the end, what they found was no longer a handkerchief, a keepsake, or a small flower that had been plucked. Instead, it was an invitation letter.
Who could resist the temptation of a beauty who had been suspecting the existence of inviting players to a pavilion on the mountain?
Thus, the publicity that had been laid out for so long finally came to fruition. All the players' attention was focused on it!
What's more, it was different from traditional publicity methods. Interested players would try their best to guess the specific content of the game and movie through various clues. Players who were not interested would also be interested because of the discussions of a large number of players.
The topic would continue to exist. In the next few days, there would definitely be endless discussions about Mission and Choice. It would completely explode in a short period of time, forming a huge hot topic!
Compared to traditional publicity methods, the greatest advantage of this publicity method was that it was economical.
They did not spend too much money on publicity. Players were completely willing to get to the bottom of the matter and understand this information!
Huang Sibo and Zhu Xiaoce immediately felt that Boss Pei's publicity skills were amazing!
Meng Chang might have been the one who came up with the plan, but anyone with a discerning eye could tell that this was not Meng Chang's style. Boss Pei must have given him pointers!
It was not that Meng Chang was stupid. The key was that Meng Chang's brain circuits were not that long. This kind of idea was completely contrary to his habits.
It was just like what was written in some wuxia novels. The smarter a person was, the more they would not be able to learn many divine skills.
Meng Chang was such a smart person. If not for Boss Pei's guidance, he would never have thought of such a brilliant plan in his entire life!
What's more, strictly speaking, Meng Chang was smart. Not only was Boss Pei smarter than Meng Chang, but he was also smarter than him!
"In that case, Boss Pei is full of confidence in Mission and Choice. That's why he dared to use such a publicity plan with a low risk factor."
"However, even so, the problem of publicity's congenital deficiency still cannot be solved."
"This is especially so for movies. The first day's screening and attendance are too crucial. What's more, it can't be improved just by the quality of the movie. It's not like there haven't been cases of high-quality movies dying due to insufficient publicity. The risk is still very high! "
Zhu Xiaoce raised a new concern.
This plan was not perfect at the moment. Its problem was that it was too idealistic.
Games were still manageable. As time went by, they would eventually become popular. It would be fine even if they waited for a few months. However, movies were different. If there was not enough publicity at the beginning and the occupancy rate was not high, then the cinema chains would further cut the screening. Then, the daily box office sales would continue to fall, and it would fall into a vicious cycle!
Compared to traditional publicity methods, this method did not bring enough popularity at the moment.
That was because traditional publicity plans were very intuitive. They would advertise everywhere and brag. The more they spent, the better the effect would be.
However, the publicity plan that Boss Pei was using now would definitely not be as effective as the traditional plan even though it saved money. Its characteristics were high loyalty, high participation, and sufficient stamina. However, many passers-by would definitely not be attracted to it from the beginning.
This discussion had to continue to spread and form a trend before it could spread to the passers-by.
If the game or movie did not have the desired effect after it was released, the chain of transmission would break out of thin air. That would be the end.
Huang Sibo and Zhu Xiaoce were very smart. They understood the logic behind this after some thought.
"Therefore, the initial exposure is still needed. Everything is perfect according to Boss Pei's current plan. The only problem is that the current discussion has yet to break out of the circle."
"If we let this discussion continue for three to five days, we might still be able to break out of the circle. However, it's obviously too late now …"
Zhu Xiaoce frowned.
He had originally thought that the reversal was complete, but now that he thought about it carefully, he felt that he was missing a very crucial link: initial popularity.
This might affect the success or failure of the entire project!
Huang Sibo nodded. "Yes … this is indeed a very serious problem."
"However, there's nothing we can do now."
"We can only say that Boss Pei will definitely be able to think of the problem that we can think of. Boss Pei has probably prepared a backup plan. "
"Let's do our job and wait patiently."
The two of them discussed for a while but could not figure out how to solve the final problem. They could only give up helplessly.
At this time, they could only choose to believe in Boss Pei!
…
At the same time, Meng Chang was lying in his residence.
He did not go to work today because he had completely lost the motivation to go to work.
Until now, he still could not accept this painful fact.
This month's commission was probably going to be a disaster!
What difference would it make if he did not go to work for the next half a month? In any case, it was up to fate.
If the game and movie became popular, he would not be able to get a single cent of commission.
If the game and movie failed, how much commission he could get would depend on his luck.
What's more, Meng Chang's intense work in the first half of the month had almost exhausted all his enthusiasm. Now, apart from being paralyzed in bed, he did not want to do anything else.
"Buzz …"
The phone by the bedside rang just as he was lying down.
Meng Chang stared blankly at the ceiling for a few seconds. Then, he reached for his cell phone and said weakly, "Hello?"
Yu Yao's voice came from the other end of the line. "Brother Meng, you didn't come to work today. Are you not feeling well?"
Meng Chang: "I'm fine. I'm just a little tired and need to rest."
Yu Yao: "Yes, indeed. Brother Meng, you've worked hard this month. I have something to report to you. Didn't you ask me to communicate with the various departments to keep the matter of 'Mission and Choice' a secret? "
"Min Jingchao called me just now and asked if I should continue keeping it a secret. They have a new hero that is about to appear. It has been delayed for a long time. The players are very anxious. It's not good to continue delaying. "
"What's more, the news about 'Mission and Choice' has already spread. It should be harmless for GOG to have a new hero, right?"
Meng Chang fell silent.
If he had asked two days earlier, his answer would definitely have been to reject him.
However, Meng Chang was already in a state of desperation.
The gamers were all like Sherlock Holmes, guessing most of the information about 'Mission and Choice'. All the movies had been dug out.
What's more, the movie was going to be released this weekend. One or two more days would not make a difference.
Meng Chang felt as though his heart was dead. "Whatever."
Yu Yao nodded. "Alright, Brother Meng. Have a good rest. I'll hang up first."
…
Min Jingchao immediately arranged for his subordinates to update GOG after receiving an affirmative reply from the advertising and marketing department.
"The new hero, 'Skylark', can be released!"
"Everyone, hurry up. We can't waste a single second!"
Min Jingchao urged anxiously because he could feel that this new hero should be very important to Boss Pei!
Anyone with a discerning eye could tell that Boss Pei's marketing plan was a well-prepared one. If other people's marketing plan was to light a fire and start fanning it crazily, Boss Pei's marketing plan was to first pile up a large amount of fodder, bury the fuse, and then wait for the spark to quickly develop into a prairie fire!
However, there was a problem now. The fuse had been buried and sparks had been successfully rubbed. However, the fire was not strong enough and did not burn fast enough.
If the fire was not very big before Saturday, then there was a possibility that everything would be for naught.
At this time, it was time to test the various departments!
The character of 'Skylark' was linked to 'Mission and Choice'. He had originally planned to be Captain Qin Yi, but Boss Pei rejected it.
Thus, the 'Skylark' this time was a female character in combat uniform.
Now, this new hero was finally going to come in handy!
This update would affect the hearts of countless GOG players. Min Jingchao could also take this opportunity to help promote Mission and Choice and contribute a little!
"This should be a key trump card that Boss Pei left for me, right?"
"Yes, it's about time to fight!"
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