Meng Chang was dumbfounded.
It was supposed to be a very ordinary interview, but he did not expect to be caught by these players who could be called Sherlock Holmes!
Meng Chang finally realized that even though the main content of the interview was nonsense and made unfounded guesses and even personal attacks on him, that was only a small problem.
The real problem was that this interview had leaked information about Mission and Choice's DEMO!
The reason why Meng Chang used such a publicity method was ultimately to hide this information and make all the publicity funds go down the drain.
However, Yu Yao and the other employees of the advertising and marketing department did not know Meng Chang's true intentions!
They all thought that Meng Chang was deliberately hiding this information so that it would cause an even greater sensation when it was revealed.
That way, it would be very difficult for Yu Yao and the others to maintain a high level of vigilance against the matter of 'keeping it a secret'. Something would happen if they relaxed even a little!
Even Yu Yao himself certainly did not expect that this picture would cause so many things.
Meng Chang panicked a little. He quickly flipped through the gamers' discussions again.
There were more and more comments under the interview article. A large number of gamers were attracted in. They saw the information about the DEMO and began to speculate!
Netizens knew what it meant to make bold assumptions and carefully verify them. Once they made the assumption that Tengda's new game was about to be completed, they could not stop their imagination. Many details that they thought were not related to each other were all strung together!
Meng Chang could not sit still anymore seeing that the discussion was getting more and more heated.
His commission was going to disappear without a trace at any moment. This was even more unacceptable than the slandering of him in the interview!
"What should I do? I won't be able to hide it any longer!"
Meng Chang was burning with anxiety.
At the moment, the players were still in the speculation stage, but Meng Chang had no doubt that they would be able to piece together the truth very soon.
Meng Chang would never accept being led away so easily. The desperate situation only stimulated his fighting spirit!
"Hurry up and think of a few marketing plans, or release some 'one-sided real news' to divert the players' attention so that they won't be staring at us …"
There was still more than half a month until May 1st. Meng Chang did not know if he could divert the players' attention for such a long time.
However, he had to give up this month's commission so easily? That was impossible!
Desperate situations could always stimulate one's fighting spirit. Meng Chang's mind raced as he immediately began to think of a new plan.
Now that the players were bursting with curiosity, it was better to let them go. If Meng Chang forcefully denied it, it would definitely trigger the players' rebellious mentality and cause more serious consequences.
Therefore, Meng Chang felt that it was time to take a risk!
As the saying goes, only magic can defeat magic.
The best way to hide one piece of news was undoubtedly to release another piece of news.
Just like when many companies were carrying out crisis public relations, it was best not to go online to delete posts, blow up accounts, or ban people. Forcefully suppressing public opinion would inevitably cause a backlash, which would only cause a greater crisis.
The best way was to dig up more dirt on other competitors' companies and then hire fake reviewers to blow the matter up.
In this way, most people would pay attention to the new hot topic, and the original crisis of the company would slowly pass.
Meng Chang thought about it and realized that this seemed to be the only way.
"I heard that Shang Yang Games is also developing a new game. The estimated release date is in the second half of May."
"Check some internal information …"
"This game is called Fitness Battle? This … the genre of the game is quite different. "
"But it's not a big problem. It won't stump me."
"Looks like I have to sacrifice the rook to save the king!"
Meng Chang quickly decided on a bolder plan.
He wanted to reveal a small portion of the content of the Fitness Battle and hint to gamers that this was Tengda's new game and the game DEMO that he was playing. In the future, it might become a "classic domestically-produced game compilation".
That way, gamers would discuss the revelations that Meng Chang released and their thoughts would go astray.
On the other hand, Fitness Battle would only be released in the second half of May.
In April, Meng Chang's publicity plan was targeted at Mission and Choice. It did not attract much attention to Mission and Choice.
Even if gamers paid more attention to Fitness Battle, the game had yet to be released after all. There were very few details revealed, so the publicity effect would not be ideal.
That way, Meng Chang would be able to get at least seventy to eighty percent of the commission even if he could not get a full commission by May.
To him, that was already a lot!
Meng Chang quickly thought of a plan. It was still hard to say if he was desperate or if he was resurrected. However, it was much better than sitting back and waiting for death.
However, the only problem was that he did not have enough publicity funds.
The remaining twenty million yuan had already been hurriedly thrown out. There was not much money left in the advertising and marketing department.
However, he would definitely have to spend money if he wanted this "misleading" to be effective.
What's more, Meng Chang was not in charge of the publicity for Fitness Battle at the moment. Boss Pei did not say anything, so he would be suspected of overstepping his boundaries.
At the end of the day, he had to look for Boss Pei again.
Meng Chang immediately stood up and rushed to Boss Pei's office.
…
A few minutes later, Meng Chang arrived at Boss Pei's office and knocked gently.
"Come in."
Boss Pei's voice sounded a little unhappy.
Meng Chang entered the office. Boss Pei's question came crashing down on him before he could say anything.
"Why do I see many gamers discussing our new game online? Is there something wrong with your publicity plan? "
Pei Qian's expression was serious. He looked more concerned than Meng Chang himself.
Meng Chang could not figure out Boss Pei's pulse.
What was going on? Shouldn't Boss Pei be secretly happy now?
Why does he look more anxious than me?
Yes, Boss Pei is crafty. He must be lying to me!
He deliberately put on such a fake expression. He looks like he's on my side, but in fact, he wants me to break through his defense.
That's impossible!
At that thought, Meng Chang immediately put on an indifferent expression. "No, everything is very smooth. Everything is under my control."
Pei Qian was skeptical. "Really?"
Meng Chang nodded very firmly. "Really, you don't have to worry, Boss Pei."
"However, I do have a small request this time."
Pei Qian: "What request?"
Meng Chang still looked confident. "I hope you can give me another ten million yuan for publicity. At the same time, allow me to use a portion of the content of the Fitness Battle as publicity material."
Pei Qian's brows relaxed for a moment before he frowned again.
"Ten million yuan for publicity is not a problem."
"However, why do you want the publicity material for Fitness Battle?"
Pei Qian was secretly puzzled. What was Meng Chang up to? Why did he take the initiative to live?
Could it be that … it's not enough for me to play a project. He also wants to play a fitness game and my Fully-Automated Smart Drying Rack?
That can't be. Does he really treat commissions like sh * t?
Of course, Meng Chang did not want to say it out loud. He could only continue to be stubborn. "Boss Pei, you don't have to worry about that. I know what I'm doing. In short, this is part of the publicity plan. "
Meng Chang himself was very nervous when he said that.
If Boss Pei was unhappy and did not agree to both of them, there would be a huge problem.
Meng Chang looked calm on the surface, but he was actually very anxious.
Pei Qian looked at Meng Chang's expression and fell into confusion.
Could it really work?
Pei Qian did not trust Meng Chang at all, but he trusted Meng Chang's desire to get a commission.
The publicity effect last month was indeed not bad. From Meng Chang's performance, he seemed to have a lot of tricks up his sleeves for this month's publicity plan.
Pei Qian did not want to ask too much, afraid that he would trigger the observer effect again.
Pei Qian nodded after a moment of consideration.
Do not doubt the people you use. Since he had decided to let Meng Chang be in charge of the publicity plan this time and the commission was spurring him on, he could only choose to continue trusting him!
Pei Qian nodded. "Alright, I'll agree to both of your conditions."
"However, I have to remind you again. I don't care if you don't get a commission because you're messing around. You're the one who suffers."
"The publicity effect of 'Fitness Battle' will affect your commission in May. Take care of yourself."
Meng Chang chuckled in his heart.
May's commission?
How the f * ck could I think so far ahead? It would be good if I could get tens of thousands of yuan in April!
Meng Chang did not say much. He only thanked Boss Pei and immediately rushed back to the advertising and marketing department to continue preparing the new plan.
Everything happened so suddenly. He had to race against time.
He had to divert the players' attention before they dug out the truth. He had to use the news of 'Fitness Battle' to cover 'Mission and Choice' and protect the commission in April!
…
In just over an hour, Meng Chang's salvage plan was completed before it was even time to get off work.
It had to be said that DEADLINE was the number one productivity. Sometimes, people would not know how much potential they had if they did not force themselves.
Meng Chang took the time to go through the plan and immediately handed it to Yu Yao.
It was a little rushed, but he had no choice because he was about to get off work.
Once he got off work, the advertising and marketing department would not have any overtime quota. This plan could only be implemented tomorrow. However, the problem was that many things could happen in one night.
Wouldn't it be a big deal if the netizens who were comparable to Sherlock Holmes solved the case tonight?
There was some content about 'Fitness Battle' in this plan. The guiding ideology was also very clear. It was to try its best to mislead gamers and divert their attention.
Meng Chang was very anxious, so Yu Yao did not have the time to take a closer look. He used Tengda Games' official account to send a message and a few pictures.
"The game that even the internal employees are addicted to will meet you at the end of May!"
The pictures were some promotional materials for 'Fitness Battle'.
Of course, there was a very key problem. The graphics of 'Fitness Battle' and 'Mission and Choice' were worlds apart. They were too different. Gamers were not blind. It was not like they could not tell the difference.
However, this did not pose a problem for Meng Chang. He studied it carefully. The picture from the interview might have captured the game, but it was mainly the back view after all. The computer screen only took up a small part of the picture.
At most, he could tell that this game was obviously different from the mosaic games in the "classic domestically-produced game compilation". He could tell that it was from a God's perspective, but he could not see the specific units inside clearly.
Thus, Meng Chang asked Shang Yang Games to provide him with a map of the chapter of 'Fitness Battle' with a similar background. It also happened to be from a God's perspective.
The training of 'Fitness Battle' was done step by step. In order to guide players to have a better experience, different chapters and stages had been created in the early stages. There were also some simple plots. This picture looked a little similar to the one in 'Mission and Choice' at first glance.
Under the extremely blurry pixels, the backpack and ammunition clip could also be forcefully turned into a frying pan. Meng Chang felt that it should not be a big problem to rely on this method to fool them for a while.
Apart from that, this publicity budget was also used to bribe some media and marketing accounts to repost it and conduct some "analysis".
The so-called analysis was nothing more than further drawing players' attention to 'Fitness Battle'.
That was because they were still promoting their own products and did not fake anything. Thus, this was not considered a violation of the rules.
Meng Chang finally felt relieved after making all the arrangements.
He wanted to stay in the company for a while longer, but it was already time to get off work.
He could only go home reluctantly and continue to pay attention to the development of the situation.
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