Meng Chang was shocked by Boss Pei's call. He decided on the spot to spend the money immediately!
Now, he was very particular about getting it out of his pocket.
The twenty million yuan might have been transferred to the advertising and marketing department as publicity funds, but as long as it was not spent, the actual control of the money would still be in Boss Pei's hands.
What if Boss Pei went back on his word?
For example, what if he used the excuse of cash flow to temporarily take back the money?
Meng Chang felt that Boss Pei would not do such a shameless thing but he had to be wary for the sake of the commission.
Thus, Meng Chang immediately held a small meeting before he got off work on Friday. He gathered all his subordinates and decided on the publicity plan for next week.
Directly AII
IN, all the publicity funds had been spent, not a single cent left!
In any case, success or failure depended on this. After spending it, they would wait for the game to be released and the movie to be released on May 1st. The next half a month would be completely up to fate.
The employees of the advertising and marketing department were still the same as usual. They obeyed Meng Chang's instructions and quickly went back to work.
The publicity funds this time were all spent on the publicity of the "classic domestically-produced game compilation". They did not promote the game 'Mission and Choice' or the movie.
Logically speaking, the publicity of the movie was also the highlight. The publicity funds for many blockbusters were often the same as the filming funds, easily hundreds of millions of yuan.
These publicity funds included all sorts of online and offline resources, such as display boards, banners, posters, and so on in the various cinemas. These materials all cost money.
However, Meng Chang obviously did not intend to spend a single cent there.
Wouldn't promoting the movie be equivalent to promoting the game?
Gamers were not stupid. When they saw the name of the movie, they would naturally think of that old game. They would definitely have doubts after that.
Thus, the best way was not to promote the movie.
In any case, all the publicity funds had been spent. The more ineffective it was, the happier Meng Chang would be.
Of course, it was impossible for the movie to be absolutely confidential. After the release date was set, the name and specific content of the movie could be seen in the cinema's schedule and the "upcoming release" on various ticketing apps. This was unavoidable.
However, as long as the publicity funds were not in place, the popularity and attention of the movie would only be maintained at a relatively low level.
After all, the publicity costs had to be borne by the company in charge of publicity. The cinema chains could not possibly pay for publicity out of their own pockets, right?
Moreover, it wasn't just a matter of publicity. If there weren't enough publicity resources, the cinema chains would definitely reduce the number of showtimes.
In addition, the movie and the game were released on the same day. Meng Chang felt that it should not be a problem to last until May 1st.
Even if there was support from a portion of netizens, it would not be enough to affect the overall situation. That was because 'Mission and Choice' was not a small production. If they invested too much money, they would have to earn at least three times the box office to recoup their losses.
Even if it really became popular later on, Meng Chang would have already received the full commission for April!
After making all the arrangements, Meng Chang switched off his computer in satisfaction and prepared to get off work. He wanted to enjoy this weekend.
Chief Editor Xia of the official platform was going to do an interview next Tuesday. Meng Chang planned to come and take a look at the publicity situation on Monday before disappearing on Tuesday.
He would let Chief Editor Xia interview the others in the marketing department. Meng Chang would not appear himself.
Meng Chang felt that as long as he did not appear on camera or speak, the interview would at most be interviewing a few ordinary employees and asking some insignificant questions. It would not cause too much of a commotion and should not be a big problem.
Hmm, it looks very stable. There shouldn't be any big problems!
Meng Chang stood up and stretched. He had been busy with the publicity plan during this period of time and was a little tired. He could finally rest and relax this weekend!
Unfortunately, he did not have money and did not have any relaxing activities to choose from. He could only sleep at home, watch movies, and eat something delicious.
Meng Chang planned his weekend as he happily left work and took the bus home.
…
…
April 9th, Monday …
Beijing, Vinci Media.
Vinci Media was a media and entertainment group that had quite a good influence in the country. Its main business included film investment, production, publicity, television series investment, distribution, artist management, and so on.
In addition to investing and distributing domestic movies, Vinci Media would also take on the publicity work of some overseas blockbusters in the Mainland.
That was because Vinci Media was not small and had many successful publicity cases. Therefore, Vinci Media had a good say when dealing with overseas film and television work on domestic publicity issues.
Vice President Lu Xiaoping heard a piece of good news the moment he went to work on Monday.
The person-in-charge of the department in charge of the publicity for the overseas movie, Greyhound, came to Lu Xiaoping's office early in the morning and said excitedly, "Boss Lu, there's good news! 'Mission and Choice' seems to have been decided. It will be released on April 14th from the original May 1st slot, which is this Saturday! "
Lu Xiaoping was stunned for a moment. He even doubted the authenticity of the news. "How is that possible?"
The person-in-charge said, "I thought it was impossible too. That's why I thought it was fake when I first heard the news! However, the source of the news is very reliable. I've asked around and confirmed that 'Mission and Choice' has indeed been promoted. It's really going to be released on April 14th. There's no way it's fake! "
Lu Xiaoping revealed an exaggerated expression. He was surprised and delighted!
'Greyhound' was a standard Hollywood blockbuster with an investment of 200 million US dollars. It was known as' the biggest sci-fi blockbuster in Hollywood this year '.
This statement might have a lot of qualifications and there was a certain amount of exaggeration, but from the production team, there were famous directors and superstars. It could be said to be a gathering of stars. Even the special effects production team was the best in the industry.
This film was filmed in the Hawaiian waters. Many destroyers, battleships, and aircraft carriers appeared on screen. They even used the real material of the President of the United States speaking to the navy.
All in all, this movie was of high quality from all aspects. Naturally, the producers had high hopes for it.
Vinci Media had taken a fancy to this point. That was why they had signed the publicity work for 'Greyhound' in the country a long time ago. They hoped to make a huge profit from this movie!
Vinci Media spared no expense in order to promote 'Greyhound'.
First of all, in order to cater to the Chinese market, this movie invited well-known domestic celebrities to guest star for more than ten minutes and created a special version. What's more, this celebrity would follow the movie throughout the pre-screening and roadshow in China.
Secondly, compared to other overseas movies, this movie did not premiere later than other overseas movies. Instead, it premiered nearly a month earlier!
'Greyhound' would be released in China on May 1st, while it would be released in other parts of the world at the end of May.
There were two main reasons for this situation. First, it was because the producers were paying more and more attention to the non-American local market, especially since the consumption power in the mainland was especially strong and the market was vast. They could obtain higher box office by releasing it in the mainland in advance. Second, it was to avoid some blockbusters that were released at the same time globally.
Vinci Media knew that the May 1st Golden Week was one of the best schedules of the year in the country. Therefore, they had been communicating with the producers of 'Greyhound' and finally fought for the current schedule.
Initially, everyone was very happy after the schedule was set. They felt that they would definitely be safe this time. That was because even though there were many movies released on May 1st, none of them could directly pose a threat to 'Greyhound'.
'Greyhound' was a sci-fi movie with huge investment and excellent special effects. Most of the movies released on May 1st in China were comedies and romance movies. They were not in the same dimension at all and there was nothing to compare.
However, after careful investigation, Lu Xiaoping realized that something was amiss.
Where did 'Mission and Choice' come from?
Lu Xiaoping immediately thought of it as a small production from a third-rate company because he had never seen the publicity for this film. However, after careful investigation, he realized that this was not a small production. It was a product of Tengda Corporation, which had previously filmed Tomorrow is Beautiful. What's more, Lu Zhiyao had joined!
Thus, the entire Vinci Media was extremely worried, as if they were facing a formidable enemy.
However, they didn't have to worry for long before they received good news today.
'Mission and Choice' was no longer in the May 1st slot. It had been promoted for half a month and was set for April 14th!
Lu Xiaoping was overjoyed. He could only say that the ups and downs of life were too exciting!
He stood up excitedly and paced around the office twice.
"Does that mean that Tengda is afraid?"
"They feel that the pressure of the competition to be released on May 1st is too great. They don't dare to fight us head-on, so they moved it to the 14th?"
"From the looks of it, the quality of 'Mission and Choice' is definitely not that good!"
The reason why Lu Xiaoping was so happy was not only because there was one less competitor in the May 1st slot, but also because this exposed the weak strength of Mission and Choice.
If Tengda was very confident in the movie 'Mission and Choice', it would definitely choose to fight to the death with other movies during the May 1st slot. After all, the traffic during the Golden Week would definitely crush ordinary holidays.
However, Tengda would rather give up on the Golden Week traffic to raise the file. This meant that the producers had no confidence in this movie at all. They did not intend to fight head-on with other movies at all. They only wanted to choose an unpopular slot and deceive as many audiences as they could.
This idea might be a little ridiculous but Lu Xiaoping thought about it and realized that there was no other possibility.
Lu Xiaoping boldly guessed that there must have been some major mistakes or setbacks in the filming of 'Mission and Choice'. In the end, the movie that was produced could not satisfy Tengda at all. Thus, the project that they had high hopes for was abandoned. They only wanted to choose an unpopular slot to be released and barely recover some costs.
The only film that might pose a threat to Greyhound was dead. Wouldn't that be taking off on the spot?
He had to admit that this was really good news!
Lu Xiaoping was very happy. He even felt that he could do something about this matter.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
