April 12th, Thursday …
Fei Huang Workspace's office.
A portion of the employees were editing the documentary 'The Stalls'. The employees who were previously in charge of 'Mission and Choice' had already entered a state of herding sheep. Apart from playing games and watching movies every day, they would browse the web and wait for 'Mission and Choice' to be officially released.
The employees in charge of editing 'The Stalls' looked full of enthusiasm. That was because this series had been very successful so far. Every episode on Aili Island's website was growing in popularity, and the netizens' comments were also very high.
The Cold-Faced Lady had tried to launch a few new dishes. With the publicity of 'The Stalls', the Cold-Faced Lady's current reputation might not have completely turned around, but it was much better than before when it had sunk to rock bottom.
The only problem was that editing this film was really easy to get hungry. Once they were hungry, they would want to eat. The company's snacks were also unlimited. Several editors had gained a few kilograms.
After Huang Sibo discovered this problem, he asked them to increase their exercise in Deposit Fitness. The coaches were all on his side. Huang Sibo could increase their training with just a word from him. The editors were suffering unspeakably.
On the other hand, the employees of the 'Mission and Choice' project were not in such a good state of mind. They were all very dispirited.
Even playing games and watching movies were not good anymore.
As for why this happened …
That was because these people had been searching online for news about 'Mission and Choice' every day. However, they could not wait any longer. It was going to be released this weekend, but there was not much news on the internet until now. There was no heat for discussion at all. This was too ridiculous!
Everyone had been very excited when filming 'Mission and Choice'.
This movie was a huge investment and production. Boss Pei had personally decided on the script. The original production team of Tomorrow is Beautiful, Lu Zhiyao, had even contributed the most perfect acting skills in history …
What's more, this movie was linked to the new game that Tengda had been developing for more than half a year.
It should not be an exaggeration to say that 'Mission and Choice' was the most important project of Tengda Corporation in 2011-2012.
All the employees felt that it was a great honor to be able to participate in this project.
However, everyone suddenly realized that something was amiss when the movie was about to be released.
First, the release date was moved up. They didn't want the prime time slot on May 1st and had to pick a weekend that wasn't particular about.
Of course, this could barely be explained. After all, Mission and Choice's game was going to clash with Fantasy Battle Remake. The movie's schedule might be a loss, but it was still acceptable.
But the biggest problem now was that there was no publicity!
Putting everything else aside, there was not even a single promotional poster or exhibition board for Mission and Choice in the cinema. The screening rate was not good either. What's more, the screening rate was the result of the cinema chains taking into account the success of Tomorrow is Beautiful.
In other words, the publicity for Mission and Choice was basically zero. It did nothing!
For other films, the publicity budget and filming budget were basically the same. For example, it was normal to spend 300 million to film a movie, and then spend another 300 million on global publicity.
Moreover, the stars' salaries accounted for the majority of the expenses of these blockbusters.
Regardless of whether this ratio was healthy or not, this was indeed the norm in the industry.
In the end, Mission and Choice was good. They spent more than three hundred million yuan to film the movie. Lu Zhiyao was the only lead actor, and his salary was not high. All the money was spent on props and special effects. There was really not a single cent for publicity!
Isn't this a little too weird?
Of course, spending money where it was needed could better ensure the quality of the movie. However, wouldn't it be too much to not spend a single cent on publicity?
Even if they did not spend money, they could use the official Weibo account to post the news, right? Tengda had so many connections. Just a little bit of news would be enough to create a buzz.
In the end, there was really nothing!
It was said that Boss Pei had given Meng Chang publicity funds, but no one knew where the publicity funds had gone …
A lot of people even suspected that the movie had not been moved up, but had been delayed!
Otherwise, why was there no news at all?
Everyone had put in a lot of effort to film this difficult script. The content of the movie was also extremely exciting. In the end, the publicity was dragged out like this. How could they not be discouraged?
Director Zhu Xiaoce could not sit still either. He sneaked to Huang Sibo's office and prepared to have another secret conversation.
This matter could not be discussed openly because the two of them were the person-in-charge of the department. If the employees knew that even the two of them were panicking, this panic would spread quickly and affect the state of the entire Fei Huang Workspace.
Many employees had secretly asked Zhu Xiaoce what was going on with the movie's publicity. Zhu Xiaoce had comforted them all, saying that there was a professional department in charge and that they did not have to worry.
However, in fact, Zhu Xiaoce did not believe his own words.
The movie was about to be released in two days. He did not know what the group of people in the advertising and marketing department were doing and why Boss Pei did not care.
Zhu Xiaoce slipped into Huang Sibo's office and saw Huang Sibo drinking tea and browsing the web.
"I can't take it anymore. Four people asked me about the movie's publicity yesterday alone."
"What did Boss Pei say?"
"I asked at the beginning of the month. Boss Pei said that he had already made arrangements;"
"I asked last week. Boss Pei said that he had already handed it over to the advertising and marketing department. There is someone in charge, so we can rest assured;"
"Now that it is about to be released, what about the publicity for our movie??"
"Other movies do publicity a few months in advance. We originally set the release date for May 1st and reserved one or two months for publicity. Although the time is short, the effect should not be too bad with Tomorrow is Beautiful as a foundation."
"In the end, we moved the release date and compressed the publicity time. Great, it is about to be released, and there is not even a splash on the internet!"
"What should we do?!"
Zhu Xiaoce was almost speechless.
He had already guaranteed to his colleagues that he had already asked Boss Pei about the publicity and that there would definitely be no problem. However, how could there be no problem with the current situation? There were obviously problems everywhere!
The most awkward thing was that no one would think that this was Boss Pei's problem. They would only think that Zhu Xiaoce was lying and deceiving them.
That was a pain in the ass!
Boss Pei did not ask too much about the publicity for Tomorrow is Beautiful previously. Huang Sibo and Zhu Xiaoce were fully in charge of it. They basically did the publicity in the conventional way, and the initial publicity effect was not bad.
Of course, the key to Tomorrow is Beautiful's popularity was that the film itself was very good. Its box office was also rising step by step.
However, Boss Pei had specially instructed Huang Sibo and Zhu Xiaoce not to care about the publicity for Mission and Choice this time.
At first, the two of them were quite happy. They felt that Boss Pei valued this matter very much. Personally taking action meant that this matter would definitely be stable. It was just the right time for them to shirk responsibility.
In the end, this was the outcome after waiting for so long.
Huang Sibo was also a little worried. "Who knows what Boss Pei is up to?"
"As far as I know, Meng Chang should be in charge of the publicity this time. Logically speaking, this person should be a marketing genius. The plan he gave should be very sensational."
"Why isn't there even a splash until now?"
Zhu Xiaoce was very dissatisfied. "Him? He can't do it. Boss Pei has left him a hundred streets behind! His marketing skills with the Cold-Faced Lady are not even one ten-thousandth of Boss Pei's. "
"Meng Chang is burning money to buy fake popularity. Boss Pei can attract real popularity without spending money. How can this be the same thing?"
"What's more, I think Meng Chang's character is not good. I'm afraid he didn't put in any effort when he came up with the publicity plan."
"It's not that I'm wronging him. Take the current situation as an example. It's impossible for there to be no splash even if he used his feet to publicize, right?"
"There's only one possibility: he did it on purpose!"
Huang Sibo took a sip of tea and gestured for Zhu Xiaoce to calm down. "There's no need to speculate about our colleague."
"Whether Meng Chang is reliable or not, Boss Pei must have his reasons since he arranged for him to be in this position. What's more, do you think Boss Pei wouldn't know even if Meng Chang wanted to play some tricks? "
"Don't be anxious, wait a little longer."
Zhu Xiaoce had always been a very calm person, but he could not remain calm this time. "Are we still waiting? The movie is going to be released on Saturday … "
"Even if the publicity plan is effective now, what can two days do?"
"Other movies do publicity more than two months in advance. We, on the other hand, do publicity two days in advance …"
Huang Sibo browsed the web page and said, "Two days might seem impossible, but we can only choose to trust Boss Pei."
The two of them fell into a short silence.
Suddenly, Huang Sibo's eyes lit up.
"Look, things have changed! Last night! "
Zhu Xiaoce was stunned. "There's a turnaround?"
Huang Sibo immediately turned his laptop around to show Zhu Xiaoce the content on the screen.
What he saw was the heated discussion on Weibo!
"Tengda's new movie is here! 'Mission and Choice' will be released on Saturday! "
"The highly praised comment under Greyhound's Weibo post said 'domestically-produced movies are so scared that they have to move up the schedule'. It's referring to 'Mission and Choice'!"
"The movie information is out. Lu Zhiyao is the main actor. It's definitely right!"
"Why is it so far back! I thought that the screening would take up at least 40%. Is there something wrong with such a small screening? "
"Could it be that Fei Huang Workspace's name is in a bad movie?"
"Impossible. Director Zhu Xiaoce and Lu Zhiyao are the main actors. This is basically the original team of Tomorrow is Beautiful!"
Overnight, discussions about the movie 'Mission and Choice' exploded on Weibo and various forums!
Not only that, but many people also made a series of reasonable speculations about the game Mission and Choice.
"Mission and Choice is known as the shame of the domestic games industry. Tengda definitely has to make a game since it made a movie, right?"
"Why are they remaking this? Is this a mission given by the official platform? "
"April 14th, why does this date sound so familiar … I remember now. This is the release date of Fantasy Battle Remake! Is this a pure coincidence, or …? "
"It can't be. Other games are preheated a few months or a year or two in advance. They even have to skip the tickets before they are released. Tengda is going to release it without saying a word? They didn't even inform us? "
"What are you guys discussing? Discussing in the void? Tengda didn't even say that it was going to produce a game like Mission and Choice … Can you guys stop imagining things? "
"It's not that we want to imagine things. The key is that all the clues are too suspicious. Old gamers know that Boss Pei is an old riddler. You have to believe the news about Tengda. No matter how ridiculous it is, it might be true …"
"That's right, I don't know if you guys have discovered something else? 'Mission and Choice' is also in the 'classic domestically-produced games compilation'. This compilation has been promoted for so long. How much did it cost to advertise online and offline? "
"The official platform has confirmed that Tengda was the one who paid for this advertisement. Think about it. Why would Tengda advertise a compilation that has nothing to do with it? It must have something to do with their new game! "
"Also, the official interview arrangements are quite strange. First, they interviewed the incubation base of the 'Destitution Plan'. Then, they interviewed Meng Chang, who was in charge of promoting the 'classic domestically-produced games compilation'. These two drafts were released more than a day apart. They were probably done at the same time. Is this hinting at something? "
"That's right. I remember Qiu Hong saying in an interview that the 'Destitution Plan' had a sponsor. He was only an executor. What's more, this sponsor had a deep influence on him. Considering the working environment of the incubation base and the treatment of independent game designers … this sponsor is most likely Boss Pei, right? "
"That's true now that I think about it. The official platform has made it clear!"
"There must be a new game coming! Holy sh * t, this is too exciting! I knew Tengda would not disappoint me! "
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