The publicity campaign for Greyhound had already begun. Offline publicity materials had been fully spread, and large promotional posters for Greyhound could be seen in many cinemas.
However, Lu Xiaoping was not satisfied. He felt that this was not enough.
Since there were no strong competitors in the schedule of Greyhound based on the current situation, the success of the box office was almost certain. Then, the more money they spent on publicity and the more famous they were, the higher the box office would be.
Who would not do a deal that was guaranteed to be profitable?
The reason why Greyhound was not popular enough now was probably because the name was a little disadvantageous.
It might be a serious popcorn blockbuster with a sci-fi theme, but the name sounded like a war movie. Naturally, it lacked some topics.
However, there was nothing he could do. The translation had already been decided. It was impossible to change it even if he wanted to.
However, Lu Xiaoping had other ideas. It was just one word: rub!
At the moment, there was only one key problem with the publicity of Greyhound: the name was not nice. As a result, the audience was not clear about the specific content of the film and did not have high expectations.
Therefore, if he wanted to further increase the popularity of Greyhound, he had to work hard in this area.
Lu Xiaoping said to the person-in-charge, "This is a heaven-sent opportunity. We can't let it go!"
"Go and leak some news. Ask the fake reviewers to spread the news: Greyhound has been scheduled for the May 1st Golden Week. A sci-fi giant is attacking strongly. A domestic sci-fi movie has been caught red-handed. It does not dare to fight head-on and can only be released."
"Also, I have to emphasize that Greyhound is not a war movie, but a sci-fi movie. There are many special effects for big scenes. The investment is huge and cannot be missed!"
"Remember, our official platform must not mention the name 'Mission and Choice'. We just have to let the fake reviewers lead the way in the dark. Keep your hands and feet clean and don't get into trouble."
Lu Xiaoping's idea was very clear. To increase the popularity and popularity of the film, leading the battle and stepping on one was the most direct and efficient way.
"Overseas sci-fi blockbusters are attacking strongly. Domestic sci-fi movies are unable to resist and can only be forced to be released." If this topic was thrown out, it would definitely cause a heated discussion online!
Buying some fake reviewers at a low cost could create such a huge buzz. Why not?
Of course, there was a certain risk in doing so. It would be very awkward if the box office was not as good as the other party after bragging before it was released.
However, Lu Xiaoping felt that such an accident was basically impossible.
If 'Mission and Choice' was really impressive, why didn't it go to the May 1st slot instead of an unpopular slot? It was obvious that the producers themselves had no confidence in the movie.
Since that was the case, what was there to be afraid of?
What's more, the Greyhound was released on May 1st. It had its own traffic. Even if its box office performance was average, it would definitely be much better than Mission and Choice, which was released in an unpopular slot.
On May 1st, Greyhound was the first day of release. On the other hand, Mission and Choice had already been released for two weeks. It was already an arrow at the end of its flight. The box office was definitely crushing.
No matter how he thought about it, it was stable!
The person in charge immediately nodded. "No problem, Mr. Lu. I'll arrange it now!"
…
…
April 10th, Tuesday.
Tengda Corporation, advertising and marketing department …
When Xia Jiang arrived with the official platform's interview team, a young man named Yu Yao from the advertising and marketing department was in charge of receiving them.
Meng Chang specially found an excuse to not come today in order to avoid the interview.
"Chief Editor Xia, hello, hello. Please come in." Yu Yao welcomed the interview team in and arranged for them to be received in the guest room.
The advertising and marketing department's office environment was similar to Tengda's other departments. It looked even more spacious because there were fewer people.
Xia Jiang scanned the environment of the advertising and marketing department and was even more certain of her previous guess.
The incubation base was definitely set up by Boss Pei. There was no doubt about it!
The overall style of this office was completely carved out of the same mold. There might be a huge difference in some details, but it gave people the same feeling!
This made Xia Jiang even more determined to do a good job in this interview.
"Chief Editor Xia, Brother Meng has something on today. I'm really sorry. Just ask me if you have any questions. I'll definitely tell you everything I know, "Yu Yao said.
Xia Jiang nodded. "Alright, let's hurry up and get to the main topic."
The two of them did not exchange much pleasantries. After all, everyone's time was very precious. Xia Jiang had just released an interview with the incubation base and Qiu Hong. The response was not bad. Now, she should strike while the iron was hot and release the interview with Meng Chang as soon as possible.
Meng Chang might not be around this time, but Xia Jiang was already fully prepared.
Xia Jiang first asked a few simple questions, including the daily work of the advertising and marketing department, his feelings about working in Tengda Corporation, and so on.
Yu Yao answered normally.
Then, Xia Jiang changed the topic and got to the point.
"Do you know anything about the current person-in-charge of the advertising and marketing department, Meng Chang, about what happened to him at the Cold-Faced Lady's side? What do you think of him now that we've become colleagues? "
Yu Yao pondered for a moment and said, "My understanding of him previously was limited to some discussions on the internet. My first impression of him was not very good at that time."
"However, after working together, I realized that he's actually very different from the rumors on the internet. I think this change must have happened subtly after he came to Tengda. "
Xia Jiang's eyes lit up. "Eh? Can you explain in detail? "
Yu Yao explained, "There are mainly two aspects. They are the changes in his style of doing things and publicity methods."
"As far as I know, Brother Meng was very flamboyant before he came to Tengda. He drove a sports car to deliver cold noodles. However, he became very thrifty after he came to Tengda. He could even be said to be the poorest person in the entire company. "
"For example, most people in our department drive to and from work. Only Brother Meng takes the bus to and from work every day. Some colleagues even offered to pick him up, but he rejected them all."
"I think he seems to have become more low-key in terms of his style of doing things. He's no longer as flamboyant as before. Instead, he's like an ascetic monk."
"In terms of publicity plan, Brother Meng's current plan is very different from before."
"Previously, he did many controversial marketing activities in order to create more popularity for the Cold-Faced Lady."
"However, after coming to Tengda, Brother Meng's marketing plans were all low-key and reserved. For example, the publicity for Tengda's physical industry and Bunny Tail Live-Stream. The previous exaggerated style was completely swept away, replaced by a pragmatic feeling. "
"This change is very obvious. It's so obvious that I find it hard to believe that Brother Meng is the same person as the person-in-charge of the Cold-Faced Lady."
Xia Jiang quickly recorded it.
Obviously, this was the irrefutable evidence that Boss Pei had changed Meng Chang!
If it had been the original Meng Chang, he would definitely have continued with the exaggerated and eye-catching publicity method of the Cold-Faced Lady.
However, Meng Chang seemed to have been completely washed away now. All the publicity plans looked very stable, giving people a low-key and reserved feeling.
It was impossible for a person to suddenly undergo such a 180-degree change for no reason.
Apart from Boss Pei, who else had such a magical ability to make Meng Chang, who was passionate about marketing and good at it, completely change?
Xia Jiang continued asking, "Can you tell us about the 'classic domestically-produced game compilation'? How did you think of promoting this? "
Yu Yao answered, "Why are you promoting this … Actually, I'm not very sure either."
"I only know that Brother Meng was the one who suggested this plan even though Boss Pei approved it."
"What's more, Brother Meng put in a lot of effort to do this plan well. Not only did he ask about the details of the entire publicity event and strictly check them, but he also specially asked for the DEMO of the game from Tengda Games to experience it repeatedly. "
"Brother Meng is the first to come and the last to leave at work every day. When we passed by his work desk, we could see him playing the game DEMO seriously. Obviously, he was trying to improve and make the publicity plan more perfect. "
"This spirit deeply touched everyone in our department. We all decided to learn from Brother Meng!"
"I think Brother Meng would not have done this if not for his true passion."
Xia Jiang interrupted, "Was Meng Chang a veteran gamer before?"
Yu Yao shook his head. "As far as I know, no. Not only is he not a veteran gamer, but he has also only played a few games. He has no feelings for it at all. "
Xia Jiang immediately nodded and understood. "I understand."
She began to jot down notes in her notebook.
"If he hadn't met Boss Pei, how would Meng Chang have realized his mistake and turned back?"
"When he created the Cold-Faced Lady, Meng Chang did everything he could to attract attention and earn popularity. He caused a lot of controversy. The Cold-Faced Lady eventually went bankrupt because Meng Chang focused on marketing and not management. "
"However, when he was working in Tengda, Meng Chang's marketing style became very different. He changed his previous exaggerated and eye-catching style and became low-key and reserved."
"Obviously, Tengda's working environment influenced him. Boss Pei's style of doing things influenced him!"
"Under this inspiration, a person who had no interest in games also began to care about the development of domestically-produced standalone games. He took the initiative to publicize the classic domestically-produced games."
"In order to achieve the effect of the publicity, he even tried out the game DEMO over and over again to achieve perfection …"
"It's still unknown whether Meng Chang can turn over a new leaf under Boss Pei's hands. But this kind of change is already happening in a subtle way … "
At this point, Xia Jiang suddenly thought of a question. "You said that Meng Chang has been trying out the game DEMO in order to do a good publicity plan. Are there any photos of this?"
"The effect would definitely be better if there are photos."
Yu Yao thought for a moment. "I think I took one before. Wait a moment, I'll look for it."
He took out his cell phone and flipped through the photo album. Soon, he found a picture. It was a picture of Meng Chang's back. He was focused on playing on the computer screen. As for the game on the computer screen, he could vaguely see it even though he could not see it clearly.
Yu Yao's cell phone was a flagship model even though it was taken with a cell phone. The camera's resolution was very high, so the effect was relatively clear.
He added, "I've never seen Brother Meng play games before. I found it very novel, so I took a picture."
Xia Jiang was elated. "That's great! That's what I want! "
"Add this picture, and this interview will be complete!"
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