May 13th, Monday …
Shanghai, Long Yu Corporation's headquarters.
"Come, Brother Min, this way please!"
Long Yu Corporation's human resources director, Boss Kang, warmly led Min Jingchao into his office.
All the employees of Long Yu Corporation treated Min Jingchao like a living god of wealth.
In fact, in the beginning, the upper echelons of Long Yu Corporation had some differences in their cooperation with Tengda.
After all, Long Yu Corporation had been fighting with Tengda Corporation for so long and had burned a lot of money and suffered a lot of losses.
Many of the upper echelons did not trust Tengda under such a deep grudge.
During the development of Bullet Hole 2, Pei Qian requested that Long Yu Corporation not interfere with the operations of this game. They did not even have the right to give any opinions. This caused many of Long Yu Corporation's upper echelons to be indignant!
But after Bullet Hole 2 exploded in popularity, all of these voices disappeared.
Everyone expressed that it was delicious!
After all, who would go against money?
Long Yu Corporation could make up for IOI's losses with this game alone. What's more, it could completely stabilize its position as a first-tier domestic games channel through this game!
As for the good financial statements and rising stock prices, those were all incidental!
On the other hand, the upper echelons of Long Yu Corporation had also made a huge profit from this cooperation. Their resentment towards Tengda naturally disappeared because the money was in place.
Of course, there were some narrow-minded higher-ups who were still prejudiced against Tengda. However, they did not dare to speak out in such an environment!
Thus, Long Yu Corporation immediately signed up when Tengda announced the establishment of Tengda Cooperation Department.
They did not have much hope at first because many companies had signed up this time. What's more, Long Yu Corporation had already indirectly cooperated with Tengda.
However, they did not expect Min Jingchao to really choose Long Yu Corporation!
This was obviously a good thing for the upper echelons of Long Yu Corporation. Naturally, they had to take it seriously.
Min Jingchao did not get carried away by Long Yu Corporation's enthusiasm.
He knew that this was just superficial courtesy.
Once Min Jingchao revealed the entire reform plan, some of the upper echelons of Long Yu Corporation would definitely stand up and use all sorts of methods to obstruct and oppose it.
Thus, Min Jingchao did not appear too enthusiastic. He sat down and drank a mouthful of tea before speaking calmly.
"Boss Pei should have communicated with you about the details of this cooperation agreement, right?"
Director Kang quickly nodded. "Yes, we completely agree and abide by all the contents of the agreement. There's no problem with changing the communication software!"
Although it was a communication, it was actually a one-sided order from Boss Pei!
Who would dare to question Boss Pei's decision?
What if he made Boss Pei unhappy and asked Min Jingchao to find another company to work with? Wouldn't he lose everything?
Therefore, even if Long Yu Corporation had some doubts about the contents of this agreement, they could only accept it unconditionally!
Moreover, this wasn't the first time they had worked together in this manner.
Boss Pei's attitude had been very firm during the previous collaboration! Long Yu Corporation was already used to it.
Min Jingchao was very satisfied. "Since there are no problems, let's start immediately!"
Director Kang was a little surprised. "There's no need to be so anxious, right? Why don't you take a rest first? I'll call a few people in charge to have dinner with you tonight to welcome you. Let's talk while we eat at the dining table. "
Min Jingchao immediately shook his head. "Time is precious. Let's skip these tedious steps!"
"My plan is to finish all the work within two weeks. Let's hurry up!"
Director Kang was stunned for a moment. "Huh? Two weeks?! "
How was this something that could be done in two weeks?
Two months was more like it. Half a year was not too long!
However, Director Kang did not dare to say anything seeing how confident Min Jingchao was.
Min Jingchao saw that Director Kang was stunned and added, "Assign someone to help me as soon as possible. He's mainly in charge of communicating with the various departments."
"It's best if he's familiar with the game operations business and has some qualifications and prestige in the various departments."
Director Kang did not dare to delay. "No problem. I wonder if you have anyone in mind?"
Min Jingchao said without hesitation, "Is there a person-in-charge in the operations department called Jin Yong? I heard from Boss Zhao that this person has a good reputation and is reliable. Let him come. "
Director Kang did not expect Min Jingchao to really have a candidate. It seemed like he had come prepared and did not dare to delay.
Jin Yong was now in charge of the operations of Bullet Hole 2. However, considering that Tengda had set the operations strategy for this game, Jin Yong actually did not have much work to do.
For someone like Jin Yong who was more capable and could take on the responsibility at any time, it would be a waste of his talent to do such a job. It would not be a waste of his talent to ask him to help Min Jingchao.
Director Kang nodded. "I need to consult the higher-ups on this matter, but don't worry, there shouldn't be any big problems. I'll arrange for his personnel transfer as soon as possible."
Min Jingchao was very satisfied with Director Kang's cooperation.
Before coming, Min Jingchao had already done a general investigation and had a certain understanding of Long Yu Corporation's situation.
According to Zhao Xuming, Jin Yong was a trustworthy assistant.
On the other hand, if Min Jingchao wanted to carry out a drastic reform of Long Yu Corporation's game operation model, the biggest obstacle would come from the company's boss, President, Boss Ding!
However, Min Jingchao did not panic. He had come prepared.
It was not difficult to deal with Boss Ding. He just had to bring out Pei Qian.
Now that everything was ready, Min Jingchao just had to wait for Jin Yong to arrive and deploy the specific reform plan with him!
…
In the afternoon, Long Yu Corporation, Tengda Cooperation Department and Long Yu Corporation's new office.
After a busy morning, Jin Yong's work handover was completed at an extremely fast speed.
At the same time, Min Jingchao's team's dedicated office space had been tidied up.
In this large office space, there were not only Min Jingchao and Jin Yong's workdesks, but also the workdesks of some of Long Yu Corporation's main game project managers.
Originally, the person-in-charge of the various game projects were scattered in different places. Now, they were gathered together.
This was also specially requested by Min Jingchao. It was modified according to Tengda's model.
That was because Min Jingchao felt that as the person-in-charge of the various departments, it would be very easy for there to be poor communication in their respective offices.
What's more, this centralized arrangement would make it easier for him to chase people away after work!
Jin Yong had already interacted with Min Jingchao when he was the person-in-charge of the operations department for Bullet Hole 2. He had also been influenced by Tengda's operating philosophy. Thus, he did not need much run-in and could directly connect.
"These are the main projects that we are currently operating. Take a look at how to change them." Jin Yong briefly introduced the situation of the few games.
Min Jingchao took a brief look at the situation of these games and did not say anything for the time being.
These were all games with paywalls, and they were games that required both painstaking and painstaking effort!
Long Yu Corporation's previous operating strategy was to kill the goose that laid the golden eggs.
It was not appropriate to pin the blame on Boss Zhao and Jin Yong. The source should still be Boss Ding!
This operating strategy was to place too much emphasis on data performance. Everything was based on data.
There was a saying that data would not lie.
There seemed to be nothing wrong with this sentence, but there was also a difference between comprehensive data and one-sided data!
If one-sided data was interpreted wrongly, it was very likely that one would get a completely wrong answer.
In Min Jingchao's opinion, data could reflect problems, but he could not rely on data for everything.
Otherwise, why would he need operations staff? Could it be just design activities?
As an operations staff, the most important task was to analyze a game and understand the feelings of players!
They could not completely obey the players, nor could they completely ignore the players.
Game operations could also be considered a different kind of game designer. However, the designer focused on gameplay, while the game operations focused on the players' feelings in terms of consumption and activities.
Min Jingchao had already made a clear plan before he came. After some consideration, he said, "We'll simply divide these games into three categories."
"The first category is the ones that are already going to die. For such games, the current planned operations should be to kill the goose that lays the golden eggs and squeeze out all the remaining value, right? "
"Cancel all similar activities."
"We have to carry out a drastic reform of these games to prevent the loss of low-level players as much as possible."
"As for the specifics, I have a report here. It talks about the situation of Bloody Battle Song back then. Go back and study it."
"The second category is the game that is currently at its peak and has a bright future. For such games, go to the forums to listen to the players' demands and prioritize improving the problems that they are more concerned about! "
"It's not appropriate to make too many changes to the current framework. We have to do it step by step!"
"The third category is more special. It's neither very popular nor very quiet. For these games, reduce the pressure on their research and development teams. Let them come up with more gameplay and maintain restraint in terms of operations! "
"Find a few reliable people in charge of operations to come up with a plan based on the characteristics of these projects. It must be completed within three days! "
Min Jingchao's words surprised Jin Yong.
He had thought that Min Jingchao would directly change all the games to Tengda's game model with a conscience!
After all, from Min Jingchao's resume, from GOG to Bullet Hole 2, he had been invincible in the world with a conscience game!
He had not expected Min Jingchao to come up with a completely different operation plan for these games.
However, this also highlighted Min Jingchao's professionalism!
That was because the game's operation strategy was directly linked to the game's charging method, which was often related to the game's underlying structure and gameplay design.
If he did not conduct in-depth research on the game's underlying structure and prove its feasibility before changing the game's operation strategy rashly, it might produce the opposite effect!
Min Jingchao's thinking was very clear!
For those games that were about to die, Min Jingchao's thinking was not to squeeze out all the remaining value. Instead, he wanted to carry out a drastic reform and try his best to survive!
Through such a drastic reform, he wanted to reverse the vicious cycle of the continuous loss of players and gamble on a miracle!
However, he could not act rashly for games that were operating well and were growing by the day. Governing a big country was like cooking a small fish. Every change had to be strictly justified!
As for those games that were neither popular nor popular, he had to work hard at the roots of the game to introduce better gameplay and better operations!
All in all, once he came up with these three strategies, Jin Yong realized that Min Jingchao's reputation was not undeserved for managing GOG and Bullet Hole 2 so well. It could not be entirely because of Boss Pei!
He was indeed a man of genuine ability!
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