April 22nd, Monday …
Shanghai, Sheng Yun Corporation …
Nie Yunsheng looked at the comments below Otaku Takeout's video, and a satisfied smile appeared on his face.
The fact that the video could garner such an enthusiastic response meant that it had achieved initial success. It had even exceeded Nie Yunsheng's expectations.
That meant that the strategy given by the think tank was effective!
To put it bluntly, this strategy was trying to pin a label on Tengda: 'why not eat minced meat'.
Tengda Corporation had indeed achieved success in many fields. It had also innovated many business models. There was no doubt about that.
However, many of Tengda's measures were idealistic in the eyes of ordinary people.
Now, the war between the Tengda Alliance and the anti-Tengda Alliance, especially the battle of public opinion, was focused on the grassroots industries such as express delivery, rental, and takeout platforms.
The main characteristic of these industries was that the situation was complicated.
Many problems could not be solved with a one-size-fits-all approach. Instead, they had to analyze the problem in detail. In many cases, the solution had to be full of compromises.
Take the takeout platform for example. Customers wanted the delivery fee to be as low as possible and as fast as possible. Delivery men wanted to be able to deliver more orders and earn more money. It was not easy for the platform to coordinate the demands of both parties.
Under such circumstances, one-sided emphasis on ensuring the delivery men's benefits would cause the delivery fee to increase and the delivery time to be extended.
In other words, efficiency would be affected to a certain extent. It would also affect customers' interests.
In the short term, this conflict could not be resolved. After all, there was no black technology like drones delivering food. The delivery men still had to run the errands.
As long as there were economic activities between people, there would be all kinds of problems.
Although Fish-Catching Take-Out had dismantled the platform's strategy, Fish-Catching Take-Out could only solve this problem by investing a lot of money and forcibly increasing the delivery men's benefits.
However, not every platform had the same generous conditions as Fish-Catching Take-Out.
Could it be that these platforms didn't deserve to live? Did these consumers not have the right to enjoy takeout services in the areas that Fish-Catching Take-Out did not cover?
Therefore, Otaku Take-Out grasped these problems and thought of ways to label Fish-Catching Take-Out and the entire Tengda Corporation as' why not eat minced meat '.
As long as this was successful, Otaku Take-Out's existence would be justified. It would not win the battle of public opinion, but it would at least be able to hold its ground and maintain the ability to divide the takeout market with Fish-Catching Take-Out.
From the looks of it, the video had achieved the desired effect!
In particular, the attitude of the delivery boys caused many people in the delivery industry to share their experiences.
In the comments section, everyone basically agreed that the food delivery man was an industry where one could get rich through hard work. Indeed, they had earned much more through the otaku food delivery platform than other manual labor.
As for the delivery men of Fish-Catching Take-Out, they might be treated better, but Fish-Catching Take-Out could not possibly take over the entire industry's labor force. Most people still agreed and needed otaku takeout to supplement the entire takeout industry.
"If this trick works, then it can be promoted to other industries, especially the express delivery industry."
"Upwind Logistics is indeed better than Shengyun Group in many aspects. However, as long as we prove that Shengyun Group is also an indispensable part of the entire market through this method, the pressure of public opinion will be greatly reduced!"
Nie Yunsheng seemed to see the dawn and hope of Shengyun Express Delivery's comeback from Otaku Takeout!
Just as Nie Yunsheng was excited about this hope and dawn, there was another urgent knock on the office door.
The vice president walked in hurriedly. "Boss Nie, Fish-Catching Take-Out is fighting back again!"
Nie Yunsheng was stunned. "So fast?"
He was a little surprised because Otaku Takeout's video had only been posted for two days. How could Fish-Catching Take-Out respond so quickly?
However, on further thought, the Tengda Alliance had always been known for its prediction and high efficiency. Perhaps Boss Pei had predicted that Otaku Takeout would counterattack in public opinion, so he had set up a trap in advance.
Nie Yunsheng did not dare to delay and quickly asked, "Is the person-in-charge talking about the program again? Did the person-in-charge personally come down, or did he like and forward other netizens' videos? "
The vice president shook his head. "None of them!"
"This time, it's a young lecturer from Handong University's Sociology Department who analyzed the model of Otaku Takeout through a thesis!"
"Not only that, but Fish-Catching Take-Out's official website also released a large number of videos on Bunny Tail Live-Stream and Aili Island's website. They described the experiences of this young lecturer and some Fish-Catching Take-Out employees when they entered Otaku Takeout!"
"There was also a lot of information provided in the thesis. I haven't looked at it carefully but it gave me a feeling that it was impressive."
Nie Yunsheng was shocked. He asked in disbelief, "A young lecturer from the Sociology Department?"
The vice president nodded. "Yes, I heard that this young lecturer seems to have been working with Useful App and Bunny Tail Live-Stream's knowledge section. He himself is researching this field. This time, he must have put in a lot of effort to be a bottom-level deliveryman at Otaku Takeout to experience life. That's why he was able to collect so much first-hand information!"
Nie Yunsheng was speechless.
How could this be?
It was really impossible to guard against!
The anti-Tengda Alliance had never gained the upper hand from the beginning of this public opinion battle.
What was even more terrifying was that they did not even know who they were fighting with in this public opinion battle!
In the beginning, it was the heads of Tengda Corporation's various departments who came down.
Later on, the heads of the various departments went down to the grassroots level and the acting person-in-charge personally rolled up his sleeves.
After the acting person-in-charge stopped fighting, it aroused the enthusiasm of netizens to participate. The big shots in various industries came down one after another, forcefully continuing the program that the person-in-charge had mentioned.
Now, even the young lecturer in the university had come down and even wrote a thesis to analyze it!
The public opinion battle continued to escalate, catching Nie Yunsheng and the bosses of the anti-Tengda Alliance off guard.
That was because every time, the enemy would come out from a different field. How could they guard against that?
They had to know themselves and the enemy first!
Nie Yunsheng immediately turned on his computer to check the young lecturer's live-stream.
He could not believe it. Could it be that this young lecturer could really dismantle the latest trick of Otaku Takeout and remove the hat of why not eat minced meat on Tengda's head?
…
In Teacher Wang's live-stream, Nie Yunsheng realized that this young lecturer had actually written a serious thesis.
The PDF of this thesis could actually be downloaded at will. It was hung in a conspicuous spot in the live-stream!
Nie Yunsheng quickly downloaded the thesis and clicked on it.
Teacher Wang's thesis was a little profound and complicated. A certain amount of knowledge was required to understand it. This was enough to prove that the thesis was very professional. It had been carefully examined and researched.
Teacher Wang was still explaining the deeper meaning of this thesis in the knowledge area of Bunny Tail Live-Stream, considering that the audience watching the live-stream had different comprehension abilities.
The discussion in the live-stream was intense. Many people had already raised doubts about Teacher Wang's research results in the live-stream.
The most important voice of doubt came from the video that Otaku Takeout had released previously. It was also the voice of the delivery boys.
First of all, takeout was an industry where more work was more pay. The delivery boys worked hard to accept more orders. They sent more orders to obtain better income. This was the choice of the delivery boys. Forcefully reducing their labor hours was a very inhumane thing for them.
Second, as a new industry, takeout was convenient for everyone. The delivery boys wanted to earn more money, and customers wanted faster and cheaper service platforms. In order to satisfy the requirements of the delivery boys and customers at the same time, they had to make some seemingly inhumane rules. That was inevitable.
The title of Teacher Wang's thesis was' Labor Order under Numerical Control '.
It mainly analyzed the platform company's use of numerical control to weaken the rider's resistance, encroaching on their space to display their autonomy, forcing them to unknowingly participate in their own management process, and criticizing the platform's behavior.
This position obviously seemed to be on the same side as Tengda Corporation. It was a little like 'why not eat minced meat'. Naturally, some people raised doubts.
Teacher Wang seemed to be prepared for this. He began to patiently answer the audience's questions in the live-stream.
"I completely understand the doubts and doubts that everyone has raised.
"Many people think that I'm only questioning Otaku Takeout's model. I've also analyzed the current conflicts between takeout platforms, riders, merchants, and users. However, everyone thinks that there is no solution to this problem at the moment. My doubts are also not constructive.
"Here, I want to emphasize that this is not the case. In fact, Fish-Catching Take-Out has been searching for a correct solution.
"Otaku Takeout's current model might seem to be the best solution to these conflicts, but it is essentially avoiding these conflicts and ignoring them. In the future, these conflicts will still erupt!
"Therefore, I would like to ask everyone to think about a question.
"As the saying goes, if one does not think far ahead, one will have immediate worries. Is it too early for us to discuss and consider the problems that might occur in the future of the Internet innovation industry?
"Is it because these conflicts are still in their embryonic state and have not surfaced so we can completely ignore them?
"Of course not!
"Otaku Takeout's mistake is that it one-sidedly emphasizes its contributions to society and employment, but it covers up the contradictions and describes this contradiction as an unsolvable contradiction to guide public opinion.
"However, I think that this contradiction can be solved.
"The reason why it seems unsolvable is because capital seeks to increase its value and maximize its benefits. It does not put social responsibility first.
"Previously, Fish-Catching Take-Out's' Words in Charge 'had already done an in-depth analysis of the chaos of the takeout platform.
"Otaku Takeout has also put forward different views and viewpoints.
"Today, I want to raise the level of the discussion a little to target these two statements. I want everyone to be able to analyze the problems caused by the continuous development of Internet platform companies from a higher perspective, and whether there is a reasonable solution to this problem.
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