Anyone with a discerning eye could see that the battle between Fish-Catching Take-Out and Homestay Take-Out had escalated!
Fish-Catching Take-Out was the first to attack, dismantling the basic routine of the entire takeout platform.
It was just like the analysis of Home Corporation and Shengyun Corporation. They had analyzed that the takeout platform was actually playing the role of a middleman. They were doing the same thing.
The takeout platform was constantly squeezing the interests of the delivery men, merchants, and customers, eating away at the market share, causing the entire company's market value to expand and eventually evolve into a giant company.
Of course, in this process of continuous expansion, the platform company was also creating value. Its data algorithms and resource integration ability were the main value it created for society.
From this point alone, the platform company did indeed have its own meaning.
It was only when the benefits it obtained far exceeded the value it created that the platform became a middleman exploiting both sides that it would have a huge side effect on the development of the entire industry.
Homestay Take-Out's counterattack was completely based on reality.
The reality was that the takeout platform had not yet reached a monopoly position. Therefore, the value created by the takeout platform was greater than the actual benefits.
Since the current existence of the takeout platform was still a relatively positive and positive image, Fish-Catching Take-Out's previous attack might have predicted the negative effects of the takeout platform in the future, but it was not convincing enough at the moment.
Homestay Take-Out proved its business model to a certain extent through the delivery men's personal experience. It was understood and supported by the delivery men and merchants!
This weakened Fish-Catching Take-Out's advertising to a certain extent.
On the other hand, Teacher Wang's paper was to look at this problem from a higher point of view. He wanted to distinguish the winner between the two sides that were arguing endlessly!
When writing this paper, Teacher Wang had already collected a lot of data and information. Therefore, he was already confident about some of the doubts of the audience in the live-stream.
"First, I want to answer the first question. The delivery men are unanimously opposed to reducing the number of deliveries and working hours. They want to earn more money. Does this mean that the homestay take-out model is very popular with the delivery men? "
"Of course not!"
"In fact, in some factories that exploited labor in the past, the factory owners had long mastered similar methods. They set a very low basic salary for the workers and counted the extra income as overtime. This way, the workers could only work overtime in order to earn more money because they could not earn money without overtime! "
"If we told the workers that overtime would be banned from tomorrow, the workers would definitely protest!"
"Are they protesting against overtime? No! They're actually protesting against low wages. "
"This trick is actually very easy to see through. This is because the platform company deliberately lowers the basic salary to the lowest level, or even zero! At the same time, it directly linked the income of the delivery men to the number of orders. This indeed stimulated the enthusiasm of the delivery men, but it also gradually transformed the delivery men into emotionless delivery tools! "
"That's why it's hard for the delivery men to live a secure life. They're fighting for orders not because they're willing to exchange their lives for money, but because the company has deliberately set it up so that they have no choice but to do so!
"Some of my friends might think of the second question when they hear this. Is it wrong for the platform to formulate a policy that satisfies both parties when customers demand fast delivery and low delivery fees, and the delivery boy wants to make more money? "
As soon as Teacher Wang threw out the question, the audience in the live broadcast room immediately began to discuss enthusiastically.
"That's right. Is the platform doing something wrong?"
"If we don't do this, how can we guarantee a low delivery fee? This is an unsolvable problem. You can't just raise the question without offering a solution, right? "
"I think the proposal given by the platform is not unacceptable."
"How can you say that? It's unreasonable for the platform to forcefully lower the delivery fee in order to occupy the market. The delivery fee should return to its original value! "
"Many customers feel that they're enjoying the low delivery fee now, so they're indifferent to this phenomenon! Then, if the platform uses the method of burning money to occupy the market and subsequently raises the delivery fee to recoup the profit, how will you choose? "
Seeing that the discussion was getting more and more intense, Teacher Wang timely answered, "Solving the problem is not to stand on one's own side and talk to one's self. Instead, you have to start from the whole and consider everything!
"You can't mindlessly stand on the side of the platform just because you're a consumer and because you're taking advantage of the low delivery fee! Instead, you have to clearly understand how to protect your long-term interests! "
"For the platform, it's true that it should earn profits. However, this profit should be generated through the integration of resources and innovative services. It shouldn't be generated by the unlimited use of monopoly and information gap advantage to squeeze merchants, consumers, and delivery men!"
"For the delivery men, the platform shouldn't use various algorithms to squeeze them to their limits! Let them violate traffic rules and run red lights. Let them be like delivery machines that don't care about their lives and improve the delivery efficiency! We should provide them with protection and reasonable planning of their working hours so that they can receive a relatively generous salary under normal work intensity! "
"From the consumer's point of view, you can't use a low distribution fee to monopolize customer resources, and then continuously increase the distribution fee to earn back the money. Instead, you have to keep the distribution fee within a reasonable range."
"A platform can only be considered a perfect platform if it coordinates the interests of all parties. One-sided emphasis on the difficulties of one party without involving the distribution of benefits would be misleading! "
"House Delivery seems to be doing well at the moment, but many internal problems have begun to appear."
"May I ask the audience in the live broadcast room, are you used to not caring about problems before they appear? Or are you used to preparing for a rainy day and already thinking of a solution before the problem appears? "
Teacher Wang threw out the question and did not wait for the audience in the live broadcast room to answer. Instead, he continued, "In this paper, I mainly discuss the problems that may be encountered in the future development of the industry and the corresponding solutions.
"Big data and programming algorithms can indeed greatly improve work efficiency, but there is a limit to this efficiency improvement. Before this limit is reached, efficiency should take precedence over security. After this limit is exceeded, security should take precedence over efficiency.
"At present, big data and programming algorithms can endlessly squeeze the delivery men to improve efficiency, but it cannot provide security for the delivery men!
"This is the biggest difference between Fish-Catching Take-Out and House Delivery!"
Immediately after, Teacher Wang used the cases and specific data in the paper to prove his own point of view. He comprehensively refuted the two directions of House Delivery's attack.
It was reasonable and well-grounded. Apart from the cold interpretation of the data, Teacher Wang added many of his own feelings.
Hard work pays off. In order to write this paper, Teacher Wang became a delivery man. He experienced the feelings of a delivery man during his busy and hard work. Naturally, what he wrote was very convincing.
He could feel that under the program's big data algorithm, he was gradually transformed from an ordinary worker to a tool that continuously delivered food.
This change was obviously misplaced. It was the result of the lack of humane care.
If this kind of humane care was lacking for a long time, over time, customers would only care about the speed of delivery and the price of delivery fees. In order to earn more money, the delivery men would always take the initiative to accept this change. Then, the problem would only become more and more serious. It might never be solved.
As for the platform, they were naturally more willing to turn the delivery men into tools and delivery machines.
However, Fish-Catching Take-Out took a completely different path.
Through the most basic welfare protection and rules, a bottom line was set for efficiency improvement. Within this bottom line, the program algorithm could be continuously optimized to improve delivery efficiency. This bottom line was never allowed to be exceeded.
This bottom line was the delivery men's working hours, basic salary, welfare protection, and other factors.
Although Fish-Catching Take-Out's operation model increased costs to a certain extent, it was clear which operation model had more future as long as one compared it with the model of homestay take-out!
If one were to extrapolate according to the operation model of homestay take-out, then in the future, the platform was bound to continue to use big data algorithms to endlessly squeeze the delivery men and merchants in order to pursue higher profits. This would gradually cause the entire industry to be extremely inward-looking. The delivery men would be miserable, and the quality of the food ordinary customers would eat would be lower and lower!
No matter how Fish-Catching Take-Out changed in the future, as long as it continued to adhere to the original operating bottom line, the industry would always be able to maintain healthy development!
When Rui Yuchen put forward this argument in the video, it did not cause widespread resonance because of the lack of theoretical support. Homestay take-out could also seize the opportunity to use some means to confuse the public.
However, after Teacher Wang's analysis, it obviously provided theoretical support for Rui Yuchen's inference!
It not only pointed out the essential difference between Fish-Catching Take-Out and homestay take-out, but also pointed out the necessary path for the healthy development of an industry.
A company that only focused on efficiency and algorithms, completely ignored human care, and evaded social responsibility. On the surface, it seemed to be the so-called 'Internet innovation', but in fact, it was using the latest technology to exploit in a more advanced way. In the future, such a company would definitely be abandoned by society!
…
"I didn't expect Tengda to have such a method."
"Such a professional analysis, supported by the data in the paper …"
"Alright, Boss Pei, you won again."
Nie Yunsheng's face was gloomy. The more he watched the live-stream, the more he felt that the situation was not good.
He realized that Homestay take-out's attempt to salvage some of the situation through the war of public opinion had been completely declared a failure!
Tengda Corporation and Boss Pei seemed to be able to predict the future and put a huge stumbling block in the direction of the Anti-Tengda Alliance's breakthrough in advance, blocking their way.
However, he was not intimidated.
Teacher Wang's paper provided theoretical support for Rui Yuchen's previous assertion and won the war of public opinion beautifully. Homestay take-out's hard-won situation was instantly beaten back. However, this was not unacceptable to Nie Yunsheng.
This war of public opinion had only failed in the field of homestay take-out. Nie Yunsheng still had other battlefields to fight if he lost a take-out platform.
The biggest problem now was that this thesis had expanded the war of public opinion and extended the battlefield of the war of public opinion from the present to the future!
Before this, the war of public opinion between Tengda Corporation and the Anti-Tengda Alliance was still a problem in front of them.
For example, Upwind Logistics in the express delivery industry was able to fully suppress Shengyun Corporation precisely because Shengyun Corporation had established a market advantage in the express delivery industry and made some ugly moves. That was why Upwind Logistics had caught them and beaten them up.
After the previous failure in the field of express delivery, Nie Yunsheng confirmed one thing.
That was: if the Anti-Tengda Alliance wanted to turn the tables in the war of public opinion, they could only choose homestay take-out, which was more advantageous at the moment, to compete with Tengda.
That was because homestay take-out had not made too many ugly moves at the moment and had a good image in the eyes of all consumers.
However, Boss Pei once again understood their intentions and extended the battlefield of public opinion from the present to the future!
If this continued, the underpants of the Anti-Tengda Alliance would be completely torn apart. Their chances of winning would be greatly reduced or even infinitely close to zero!
That was because the companies under the Anti-Tengda Alliance had one thing in common. Their purpose of developing and strengthening was to form an industry monopoly in the future and build a huge business giant!
At present, Tengda had not shown such a trend at all. At the very least, most consumers trusted Tengda far more than the other companies in the Anti-Tengda Alliance.
Once this expectation was made public, the last breakthrough of the Anti-Tengda Alliance in the war of public opinion would be blocked!
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