After hanging up, Lu Mingliang felt very emotional.
He thought about how Boss Pei supported him, but he did not expect Boss Pei to support him to this extent.
Not only did he have to maintain his current loss-incurring target, but he also had to expand it?
The problem was, how could he expand it?
At the end of the day, Upwind Logistics was incurring losses because the input and output were not proportional.
Upwind Logistics was responsible for delivering the parcels to Upwind Courier stations. Upwind Logistics might only get a few cents for such parcels, but the cost of delivering the parcels was much higher.
Thus, the more parcels Upwind Logistics delivered, the more it would incur losses.
Of course, in the process, it also gained a huge reputation and a good impression from customers.
Now that Upwind Logistics had completely fallen out with Shengyun Express, if he wanted to continue incurring losses or even expand them, he naturally had to continue operating Upwind Logistics. He could only incur losses by delivering more parcels.
Where would the parcels come from?
They could come from other small delivery companies, but they should come from Upwind Logistics!
With Boss Pei's support and money and resources, Lu Mingliang was even more strong-willed.
He immediately called a few key person-in-charge over, especially the core members in charge of business.
"I'll give you a few new tasks.
"First, contact the major shopping platforms, especially those that originally worked with Shengyun Express, have a backlog of goods, and have been given bad reviews. See if you can replace Shengyun Express and establish a partnership with them. At the very least, you can provide customers with another logistics option other than Shengyun Express.
"Secondly, get in touch with the other small delivery companies and appease them. Tell them that we're only targeting Flourishing Cloud Express and that we're still working with them for the long term. Tell them to continue promoting Upwind Courier Station Doorstep."
"Finally, we have to subsidize Upwind Logistics' express delivery business. We'll adopt a limited-time discount method to expand business in the short term. Of course, the logistics and sorting processes must keep up. Apart from air transportation, we have to strengthen land transportation as well. We have to ensure that cross-regional land transportation can be maintained at a faster speed. "
Lu Mingliang strictly followed Boss Pei's instructions and started to distribute money.
After all, this was a critical period for business competition. This money distribution was reasonable.
However, he was not doing it randomly. Instead, he was very specific. On the one hand, it was to deepen the cooperation with shopping platforms and merchants. On the other hand, it was to appease the small delivery companies so that they could focus all their firepower on Shengyun Group. At the end of the day, it was all for the sake of Upwind Logistics.
Lu Mingliang knew very well that public opinion could only be controlled for a while, not forever.
If they wanted to completely replace Sheng Yun Express, they had to establish a more complete and efficient logistics system as soon as possible. They had to defeat Sheng Yun Express with real services.
Furthermore, subsidizing Upwind Logistics' express delivery business was not as costly as he had imagined.
This was because once Upwind Logistics' express delivery business was established, it would generate considerable profits!
Shengyun Express had taken most of the profits from the express delivery business. Hence, Upwind Logistics had been incurring losses, and there was no way to stop the bleeding.
However, now that Upwind Logistics was delivering their own parcels, they would be able to keep the profits from the entire process. Although they were still incurring losses, the profits could actually stop the bleeding to a certain extent.
In other words, as long as Upwind Logistics maintained its current level of losses, it would be able to sustain the subsidies for a very long time!
The people in charge nodded and immediately went to make arrangements.
The employees of the business and marketing departments immediately split up to contact various shopping platforms, merchants, and other express delivery companies. They tried to find more allies for Upwind Logistics and isolate Sheng Yun Express.
As for Lu Mingliang, he continued to browse the web, waiting for Sheng Yun Express to retaliate.
Obviously, Sheng Yun Express would not give up on public opinion so willingly. Their hiring of fake reviewers had not worked yet. They would definitely come up with other ideas to divert the focus of the conflict.
Lu Mingliang did not know what methods Sheng Yun Express would use, but it did not matter. He would deal with whatever came his way. In the battle of public opinion, Tengda would always be invincible.
…
…
February 22nd, Friday …
At the headquarters of Sheng Yun Express …
Nie Yunsheng and the group of senior executives were all in a terrible fix.
Although they had already taken a series of measures and achieved some results, it was still far from enough!
They had wanted to push the blame to Upwind Courier station. However, before Upwind Courier station could refute them, the onlookers had already seen through their act.
After being exposed, their actions seemed a little stupid. However, they had no choice. No matter how stupid they were, they had to push the blame to Upwind Courier station. If they did not push the blame to Upwind Courier station, they would never be able to get rid of it!
Being willing to take responsibility was a good quality. However, most enterprises did not have this quality.
This directly caused the current situation of public opinion to be worse than they had expected.
Nie Yunsheng had originally thought that, according to his previous plan, they would work overtime to deliver the goods, use fake reviewers to guide public opinion, and appeal for everyone's understanding of Sheng Yun Express. That way, they would be able to survive this crisis.
However, they did not expect that public opinion would not only not calm down, but it would also become more and more intense!
In other words, they had to quickly find a new breakthrough point. If not, the fake reviewers that they hired would not be able to hold on any longer. They would be directly extinguished by the masses.
At this moment, a Vice-President walked over quickly. "Boss Nie! There's a sudden situation that might help the current public opinion. "
Nie Yunsheng reached out and took the report. He realized that this had happened at a local branch in Shanghai. It had just been reported.
The cause was that a customer had bought a box of apples online. There were not many apples, but they were of better quality. They were big and round, and there were eight apples in a small box. In the end, when the customer received the apples, some of the apples were broken, and one was missing.
This kind of thing was not particularly rare at Sheng Yun Express. Furthermore, the recent tight logistics situation had greatly increased the possibility of this kind of thing happening.
This was because Sheng Yun Express had just enough couriers at every stage. Regardless of whether it was at the sorting center or the distribution point, the number of couriers was basically the minimum to maintain normal operations. After all, hiring one more person meant paying one more salary.
Even if there were occasional deliveries, as long as the couriers worked overtime and delivered the goods a little more diligently, they would be able to survive.
Giving the couriers some overtime pay was more cost-effective than hiring more people.
However, this time, the Upwind Courier station had suddenly cut off the distribution terminal. This caused a chain reaction in the entire distribution chain of Sheng Yun Express.
Even if they hired temporary workers, it would still be difficult to meet the needs of the express delivery. If all of them were sent out to deliver the goods, the logistics center, sorting center, and distribution point would naturally have fewer people to unload the goods. With fewer people, in order to ensure efficiency, they could only choose to use violence to sort.
However, if they used violence to sort, it was very easy to cause the outer packaging to be broken, lost, damaged, and so on.
A box of apples was already very heavy, and it was impossible for it to be wrapped tightly like a digital product. Under the situation of using violence to sort, it was very normal for the box to be broken, the apples to be lost, and the apples to be dented and deteriorated due to collisions.
However, this customer happened to be quite stubborn.
As the number of deliveries had been piling up for the past few days, this customer was already very impatient. He was forced to go to the courier station to pick up the apples himself. In the end, when he picked up the apples, he realized that some of the apples were broken, and the quantity did not match up. The outer packaging was also broken. He was even more furious and directly complained.
After he complained, he naturally had to solve the problem.
In order to keep the peace, the courier station told the customer that they would compensate him with another box of apples. At the same time, according to the rules and regulations, they had to fine the couriers responsible for the delivery. The customer basically agreed with this method.
However, this box of apples was sent from a faraway place. The online store was now very busy. They were too busy dealing with the deliveries every day. They were too lazy to go to the original online store to buy another box of apples. So, they went to the nearby farmer's market to buy a box of apples as compensation.
As a result, when the customer saw it, it wasn't the same thing at all. Although these two kinds of apples looked similar, in fact, they were not the same variety at all. It was obvious that Shengyun Express bought them casually to save trouble.
So, the customer was angry and complained again.
According to the system of Shengyun Express, if a courier was complained about multiple times or by the same customer consecutively, the fine would be doubled. This was a punitive fine system, which was to reduce the rate of bad reviews.
So, the courier had no choice but to run to the customer and ask him to cancel the complaint. He even knelt down and apologized on the spot. However, this customer was very stubborn. He thought that this was no longer a matter of money, but Shengyun Express's disrespect to him. He wanted to know whether it was the courier or the person in charge of the courier station who did it. He wanted to know what the corresponding punishment was, and whether this kind of problem could be prevented from happening again in the future.
The customer emphasized that he wasn't targeting the courier, but Shengyun Express. He wanted Shengyun Express to give an official explanation and apology.
But obviously, how could his request be satisfied?
So, the two of them were in a deadlock. The scene of the courier kneeling down in pain was also watched by many people. Videos and photos were taken. It was discovered by the public opinion monitoring department of Shengyun Express, and it was reported directly.
Nie Yunsheng looked at this report, and his eyes narrowed slightly.
On the surface, this matter was negative news. For the current Shengyun Group, it could be said to be one disaster after another.
But … from another perspective, maybe there was another way to solve this problem?
From the photos and videos, this courier's family was ordinary. It was estimated that he wasn't educated, and he was a simple person. The scene of him kneeling down aroused the sympathy of the onlookers. In the video, the customer who insisted and refused to compromise seemed very unreasonable.
Nie Yunsheng thought for a moment. "This matter appeared at the right time! Just right, we can use this public opinion a little bit. We can issue an apology and comfort this courier, and exempt him from punishment … If the effect is good, we might be able to recover our current disadvantage in public opinion! "
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