Ye Zhizhou could not help but be pleasantly surprised. "Oh? There's such a thing? "
Ye Zhizhou had also heard of this Steifer Motors.
Although the name sounded very foreign, it was actually a local company established in 1996. It was a high-tech company specializing in new energy, batteries, IT, and automotive technologies. It had seven large production bases in the country.
In the field of domestic new energy vehicles, Steifer's technological accumulation was second to none, and its market share was also quite good.
However, the problem was that its name, which sounded very cheap and cheap, was seriously dragging it down.
Steifer Motors' official explanation for the name was "STF", and STF meant "Seize the
The "future" also meant to "seize the future".
As a new energy vehicle company, the meaning of the name was appropriate.
But the problem was that everyone did not buy it, because this explanation was a far-fetched explanation that Steffer Motors found after it had really grown and realized the problem of the brand.
In fact, someone had interviewed the founder of Steifer Motors a few years ago. At that time, the founder's answer was that the reason for this name was only because the original two-word and four-word names had already been registered, and the three-word name was easier to pass, so they decided on this name.
To put it bluntly, the founder of Steifer Motors did not think about the brand at all.
This was also very normal. There were so many start-up companies in the country every year, and there were many that went bankrupt. As a new company, the first goal was to survive. Who could think so far ahead and foresee that they would develop into a top company in 20 years and be troubled by the brand problem?
It was like many web novel writers who tried to come up with a pen name and it did not work. They tried again and again, but it still did not work. After trying for a while, they got angry and randomly typed in a name, and in the end, it passed.
Many years later, when they became famous and their fans were fixed, they could not change their pen name anymore. They could only participate in various activities with some strange online names. It was really sad and tearful.
Moreover, many people guessed that there was a hidden reason that the founder was too embarrassed to say.
Steifer Motors was established in 1996. At that time, companies liked to give themselves more foreign names and disguise themselves as foreign brands.
That was because the entire market at that time was like this. Consumers generally thought that foreign brands were good, reliable, and had excellent technology. Therefore, many companies deliberately came up with names that looked like foreign brands. It could be said that it was to deceive consumers or adapt to the market environment. In any case, it was for the survival of the initial stage.
However, with the rise of domestic products in recent years, domestic consumers gradually no longer believed in foreign brands. Instead, they did their best to support domestic excellent products. The change in the environment made the brand problem of Steifer Motors the biggest shortcoming.
In the past, many consumers would have a good impression when they heard the name of a foreign brand. But now, a domestic brand that resembled a foreign brand would only give people a strong feeling. It would become synonymous with being cheap.
Although Steve's boss could be considered a man of action, he was not very good at bragging, and the products he launched were relatively affordable. Therefore, even though he was technically strong and had a good market share, he was still unable to build a brand.
This time, he was working with Shenhua Corporation because he had taken a fancy to Shenhua Corporation's brand power.
Although Shenhua Corporation did not have much brand appeal in the automobile industry, it had a strong brand appeal in the internet and smart hardware! One of these two companies was good at hardware, while the other was good at software. The best combination was the self-driving technology of alternative energy vehicles!
Ye Zhizhou did not expect to encounter a pleasant surprise this time.
Obviously, the in-depth cooperation between Steifer Motors and Shenhua Corporation was not publicized, so many people in the outside world did not know about it.
However, given the strength of the two companies, once the research results were released, many people would definitely be shocked.
Ye Zhizhou was very happy. "Alright, if the new car created by Steifer and Shenhua can also enter 'Safe and Civilized Driving', it will obviously be a very competitive catfish!"
Lin Wan took out her phone. "I'll send you the contact information of the person in charge. Hmm, it's better to ask the person in charge to come over directly. We can talk face to face. "
"Based on the current situation, even though the cars created by the two companies are about to enter the mass production stage, they have yet to reach a complete consensus on the name, brand positioning, marketing strategy, and other aspects of this model. They have yet to come up with a particularly suitable plan."
"If we can form a connection with Tengda, the brand value of this new car will definitely soar again with the double blessing of Shenhua and Tengda. This cooperation will definitely become a win-win situation. "
Ye Zhizhou perked up when he heard the words' marketing strategy '. "Isn't it just a publicity plan? I'm good at it! "
"Meng Chang has already taught me all the Pei Corporation's publicity methods that he has carefully summarized. 'Safe and Civilized Driving' can be considered a small test. The effect is not bad."
Lin Wan was stunned. "Pei Corporation's publicity method? There's such a thing? "
She was a little confused because she had never heard of this concept after working in Tengda Games and Shang Yang Games for so long.
Ye Zhizhou nodded. "This concept only appeared recently. It was summed up by Meng Chang after being in charge of publicity for a long time in Tengda."
"However, Boss Pei has actually used the Pei Corporation's publicity method many times. It's just that we are not talented in this aspect and did not understand it. Think about the publicity plans for so many projects back then. Which one of them didn't look extremely strange, but the result was unexpectedly good? "
Lin Wan was enlightened. "I see!"
"Then I'll contact the project person-in-charge over there now. However, they are also quite busy with work. After all, they are nearing the release, and there are still some details that need to be adjusted. How about this, I'll discuss with them. Let them make a trip to Jingzhou next week at the latest! "
…
…
January 30th, Wednesday …
On the nameless island where the Suffering Tour was located.
Qiao Liang was the last to climb up the cliff of the island. He was so tired that he lay on the ground.
He looked at the others and saw that they were not in any better condition. All of them were in a mess, feeling like their bodies had been hollowed out.
After an entire month of being exposed to the wind and sun, everyone had tanned quite a bit.
This group of people might have seized the opportunity to apply sunscreen and sunscreen on their faces and bodies, but sunscreen was not omnipotent. It was inevitable that their skin would turn bronze after being exposed to the sun in such an environment.
On the other hand, Bao Xu might have been tanned a little, but it was not obvious anymore. After all, he had been through hundreds of battles.
Seeing that Qiao Liang had successfully climbed up, Bao Xu pressed the timer in his hand. "Alright, today's training program ends here."
"I announce that the second phase of the Suffering Tour has come to a successful end!"
As soon as he said that, everyone felt relieved and came back to life.
It was finally over!
People like Qiao Liang, Yu Pingan, and Chen Yufeng, who were relatively weak in terms of endurance, almost cried tears of joy on the spot.
One month. Do you know how we spent this month? Huh?
They had suffered so much on this uninhabited island that they instinctively forgot that there was actually a month of indoor training before the island. Now that they thought about it, indoor training was as easy as a vacation!
Sa Ziran took out the commemorative medals and certificates that she had prepared long ago.
Bao Xu had a sacred expression on his face. "I'll now award the Ascetic Medal. Everyone, please stand in a row."
Previously, everyone had been lying on the ground in exhaustion and did not want to move. However, when they heard that the medals were about to be awarded, they quickly got up from the ground and stood in a row neatly.
Sa Ziran and Li Yaling helped Bao Xu hold the medals and certificates while Bao Xu took the corresponding medals and certificates seriously and handed them out one by one.
Qiao Liang's face was filled with anticipation.
One of the main reasons why he could persevere through the arduous training of the Suffering Tour was that he was full of anticipation for the title of Ascetic and the various benefits it brought.
Of course, the more important reason was that this was an uninhabited island. He could not run even if he wanted to.
However, this was an honor no matter what!
"Thank you for your hard work!" After shaking hands with Qiao Liang, Bao Xu took the medal and certificate from Sa Ziran and handed them to Qiao Liang. Then, he went on to give it to the next person.
Qiao Liang played with the Ascetic Medal happily.
The workmanship was exquisite and very valuable!
It was an irregular medal with three layers of patterns embossed on it.
At the bottom was a huge shield with many long swords below the shield. The hilt of the swords was facing up and the tip of the swords was facing down, forming a shape similar to that of a peacock spreading its tail.
There was another layer of patterns embossed on the shield. There were high mountains and rapid rivers rushing into the sea. In short, it reflected the uncanny workmanship of nature.
On the top layer, on the cliff of the high mountains, a small person was working hard to climb, representing the image of an ascetic.
Qiao Liang simply could not let go of this medal.
Amazing!
He had to say that Tengda was indeed Tengda. This commemorative medal was so exquisite and had a lot of commemorative value because it had a deep cultural connotation.
Seeing it would naturally remind him of the extraordinary years he spent in the Suffering Tour!
Qiao Liang decided that this medal must be kept as a family heirloom forever. Then, he could brag about it to his son and grandson.
Do you know about the Suffering Tour? This is your father's/grandfather's military medal!
Then, he looked at the certificate.
The cover of the certificate was also specially made with metal engraving. It felt heavy in his hand.
The pattern on the cover also had a certain connection with the pattern on the commemorative medal.
Qiao Liang opened the certificate. The few lines written inside made Qiao Liang extremely happy.
"Ascetic Qiao Liang, in the second phase of the Suffering Tour (December 2012 to January 2013), worked hard, persevered, and showed indomitable fighting spirit. You are specially awarded the title of 'Tenacious Ascetic'!"
There was also a signature, time, and stamp at the bottom. It was extremely formal.
Qiao Liang could not help but feel elated. At the same time, he heaved a sigh of relief.
That's good. I thought that the final title would be something like 'bottom member'!
Tenacious Ascetic? That was a good title. It showed his outstanding qualities very well!
Qiao Liang could not help but look at Ruan Guangjian beside him. "What's your title?"
That was because the previous announcement said that the results for this period would be recorded. If this rule hadn't been abolished, then everyone's title would have been different.
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