"Boss Pei, which project should we focus on next month's publicity plan?" Meng Chang took the initiative to ask.
Pei Qian nodded slightly. Yes, this Meng Chang is not bad. He's becoming more and more proactive.
It seemed that his incentive measures were very effective.
However …
Pei Qian really had not thought about which project to do next month's publicity plan.
Because the settlement would be next month, most of the projects had been developed and settled. Even some of the projects that had not been completed were mainly finishing up.
It was not that he could not waste publicity resources on these projects. The main thing was that this was a special time. Pei Qian was afraid that the water would run too deep and he would not be able to control it.
It didn't matter if he did it on a regular basis. Even if he messed it up and made a huge profit, he could find a way to spend all the money before settlement. There was still room for improvement.
However, there was only a month left until settlement. If he caused trouble again, how would they be able to deal with it?
Wouldn't that mean that the entire cycle would be in vain?
However, it was not appropriate for Meng Chang to stop here. After all, the advertising and marketing department was also the main department that helped Pei Qian burn money. With Meng Chang's help, the settlement for this cycle should be completed more smoothly.
After some consideration, Pei Qian's eyes lit up.
Oh right, there is a project that is very suitable!
It was this cycle's charity project!
Before this, Pei Qian had already thought about how he was going to spend the charity quota for this cycle. He would directly provide resources to some of the poorer primary schools in Handong Province. Each student would get a bag of milk and an egg every day. At the end of the term, he would distribute daily necessities like rice, oil, fish, meat, vegetables, and so on to the needy students.
It might be more difficult to raise one's academic performance. After all, the degree of diligence and learning ability of students were different. If one wanted to raise one's academic performance, the most important thing was to have a great teacher, and great teachers were a scarce resource.
However, providing some daily necessities like this could at least allow poor children to eat their fill, ensure nutrition, and grow well. It could also be considered a low-investment, high-return charity.
Of course, the high returns here were not for economic benefits, but for the growth of the children.
So far, this matter was almost done. Be it the school or the food suppliers, they had all been carefully selected. Tengda was equivalent to a funder and a middleman. It pulled the strings and brought both parties together. At the same time, it was also in charge of supervision and guidance.
Of course, the current coverage was not particularly wide, but the charity quota would continue to increase in the future. The better Tengda developed, the more charity quota it would receive.
There shouldn't be any serious consequences for using this charity project as publicity, right? It definitely wouldn't affect the settlement, right?
Pei Qian felt that there was hope!
But after thinking about it carefully, there were still two problems that needed to be solved.
First, according to the system's judgment, charity and business were two completely different fields. Naturally, different rules applied to them. As for the publicity budget, it could not be spent on charity without limit. There were many restrictions.
Otherwise, it would be too easy to burn money. After setting up a charity, wouldn't it be fine if they spent all their money on publicity?
There were ways to solve this. Either they could burn less money, or they could find a way to blur the nature of this charity and bypass these restrictions.
The best way was to make it half charity and half business. In other words, it was to split this matter into two.
On the one hand, he wanted it to retain the characteristics of pure charity, and the charity quota could still be spent brainlessly. On the other hand, he wanted it to have some commercial attributes. This way, he could take advantage of the loopholes in the System's rules and spend a lot of publicity funds to achieve the goal of burning money.
Of course, this led to the second problem.
Would it suddenly make a lot of money after spending all the money on publicity? How to add commercial attributes and ensure that it would not make money was a big problem.
What's more, even if he did that, there were still risks.
If the publicity was too good and the influence of this matter spread throughout the country, it would definitely greatly increase Tengda Corporation's reputation!
Pei Qian could be said to have suffered greatly from this matter and was about to die of annoyance.
Tengda's reputation was so strong that this influence extended to all aspects of the entire company. Every time they entered a new field and developed a new product, with the support of this reputation, it would become 'the focus of attention' and 'the expectations of millions'. It would be impossible to keep a low profile.
Coupled with the strange luck of the product's inexplicable success, it could be said to be adding fuel to the fire, burning Pei Qian all over.
Therefore, even if he changed the nature of this matter and bypassed the System's rules, he had to be careful and try his best to make the publicity plan ineffective.
It was also commonly known as' do good without leaving your name '.
To be honest, this was very difficult.
Previously, Pei Qian had donated all his charity quota to his alma mater, but he had kept a low profile and did not burn any publicity funds. That was also the reason.
Not advertising was the safest way.
However, Pei Qian decided to take a risk and give it a try now in order to settle the accounts and to explore more ways to spend money.
Pei Qian briefly explained the charity plan to Meng Chang and said, "I want you to do the publicity plan for this charity plan next month, but I have two requirements."
"First, I hope to change the nature of this charity plan slightly so that it is no longer a pure charity activity but a certain commercial nature."
"However, I don't mean to make it profitable. You can understand the 'commercial nature' as a pure act without any financial demands and consider it based on that."
"Charity is still its number one goal, and the proportion should be more than 90%. Even if there is a slight chance of success in the business, it should not affect the charity itself."
"Second, the publicity plan this time will still be based on the commission as before. There will be some changes in the details under the premise of spending as much publicity funds as possible. What I need is for the publicity effect to be as good as possible in the poor rural areas that the charity plan can cover. It would be best if no one knows about it on the Internet and in unrelated areas."
"How is it? Are you confident in completing this mission?"
Meng Chang's first reaction was confusion.
What, what, what are all these?
Wasn't this charity plan quite perfect? It was a good thing to give nutrition to the children in poor primary schools!
The suppliers and primary schools had already been contacted. Wouldn't it be fine to just implement it?
Why were there still two more requests? Were they superfluous?
Look at these two requirements.
The second requirement regarding the publicity effect was understandable, but the first requirement was a little strange.
Charity was charity and business was business. Why did charity have to have a commercial nature? What's more, charity was still the first goal. He did not consider whether the commercial part was profitable at all.
Wasn't that a little contradictory?
He really could not figure out what Boss Pei was thinking!
However, Meng Chang became excited after a brief moment of confusion.
He might not have figured out Boss Pei's true intentions but he could feel one thing: Boss Pei valued him more and the difficulty of the mission he had arranged for him had increased!
The mission this time was worth studying.
What's more, Meng Chang naturally made some connections when he heard that he was in charge of publicity for a charity project.
Boss Pei had already hinted to Meng Chang to take the right path the last time he came. If he took the evil path and paid off his debt in advance, he would be chased out of Tengda.
In just half a month, Boss Pei asked him to publicize a charity project.
Was this a coincidence?
No, how could it be a coincidence! This was almost a clear indication!
Obviously, Boss Pei had most likely guessed that he had used various methods to earn extra money. This was giving him a chance to make up for his mistakes!
Before this, Meng Chang had already thought about whether he should disperse a portion of these ill-gotten gains and do something that he could.
On one hand, he wanted peace of mind. On the other hand, he wanted to consider that if Boss Pei found out about it in the future, he would be lenient on account of taking the money to do good deeds.
However, Meng Chang still did not have any good ideas after thinking about it for half a month while working on the publicity plan for Ghost General 2.
There were many ways to do charity, but which method would Boss Pei approve of? It was really hard to say.
There was no need to be conflicted now. Boss Pei had arranged everything!
It looked like he had underestimated Boss Pei.
Before this, Meng Chang had thought that Boss Pei probably did not know that he was relying on Fan Xiaodong to earn extra money. However, he now realized that he was ridiculously wrong.
Boss Pei was only giving him some face and did not expose him directly.
The mission this time was to beat around the bush and try to guide him back on the right track.
As for how Boss Pei knew about it …
Meng Chang did not think that Fan Xiaodong was a mole, nor did he think that Boss Pei could be so well-informed.
The greatest possibility was that Boss Pei knew Meng Chang's character too well. He knew that he would definitely do something other than commission.
These thoughts flashed through Meng Chang's mind quickly. Then, he nodded and said, "Alright, Boss Pei. I'll do my best to do this!"
"By the way, Boss Pei, the video from the sales department has been produced. I've forwarded it to you."
"Oh? Not bad, not bad. I'll watch it later. "Pei Qian nodded, very satisfied with Meng Chang's work.
He could finally confirm the choice of the mole who would suffer with Black Doggy Tian!
One of them created the content while the other edited the video. They created Young Master Tian's account together. Neither of them could escape!
Meng Chang did not stay any longer and turned to leave.
…
After leaving Boss Pei's office, Meng Chang walked towards the advertising department while thinking about the deeper meaning behind Boss Pei's task.
"It's already very perfect by the standards of a charity event."
"Why do you have to add some business factors? What's more, the first goal of these business factors is not to make profits. That's very strange. "
"What is business?"
"From a very utilitarian point of view, business is thinking about how to earn money. However, this is definitely not the concept of business in Boss Pei's eyes. "
"The business that Boss Pei understands must have a more serious and positive meaning."
"Business is the sale of goods, the circulation of money, and all kinds of economic activities. In extension, business is the process of communication and connection between different economic entities. The meaning of business is to optimize the allocation of resources, better condense the productivity of different individuals, and thus better promote the development of society. "
"What advantage does business have over charity that Boss Pei has to add business elements to charity?"
"Hmm … I got it."
"Cohesion and driving force!"
"If this event is just a very simple charity event, only Tengda and Boss Pei would be contributing. The other companies would not have the motivation to participate. The impact would definitely be very limited."
"And business itself is something that has cohesion and driving force. If we can make this charity event have a business element, then we can attract other companies to participate in this charity. Then, we can help more people and achieve better results!"
"What Boss Pei means is for more companies or individuals to participate and gather more power through the attributes of business. Correspondingly, Tengda would definitely have to give some returns. "
"If that's the case … isn't Boss Pei hinting at me to take the lead?"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
