The more Meng Chang deduced, the more he felt that it made sense!
First of all, he could confirm one thing. This was definitely not a simple charity event.
That was because the content of this event had been planned very clearly. If it was purely charity, he could just do it directly. Even if he wanted a good reputation, he would just have to spend more money on publicity. There was no technical content in this, so there was no need to use Meng Chang.
However, Boss Pei had made additional requests on this basis. This meant that Boss Pei must have some deeper meaning!
Boss Pei specially emphasized that this deeper meaning was not to earn money.
Then, it must be for a grander, long-term, and positive goal.
Combined with his in-depth analysis of the business field, Meng Chang gradually restored the final effect that Boss Pei wanted to achieve.
"In other words, Boss Pei feels that Tengda is too weak and inefficient to do charity alone."
"I heard that Tengda seemed to be insisting on doing charity previously, but it did not attract much attention. It might be effective, but Boss Pei would definitely not be satisfied with his personality."
"It's not that Boss Pei is greedy for these false reputations, but Boss Pei can't accept such low efficiency. At this speed, when can charity be pushed to the entire country? "
"Then, this charity event should be considered a bold attempt by Boss Pei."
"Charity might be a good thing, but it also has to be efficient. To put it more seriously, inefficient charity can be seen as a waste of resources. "
"For example, giving a high-breed cow to an ordinary poor household. His original intention was to let him be a dairy farmer and be self-reliant. However, a few days later, he had already killed the cow and eaten the meat. This is an inefficient form of charity. Not only did it not achieve the goal of helping the poor, but it also caused a waste of resources. "
"Of course, you can't blame some poor households for being short-sighted. As the saying goes, poverty limits one's ambition. Poverty would often limit one's vision, making one narrow and blind. That's why it's easy to do things like 'burning the crane'."
"Most of the time, the initiator of the event has to set reasonable and perfect rules. Just like games, designers have to balance rules and freedom. If they only emphasize freedom and not rules, the game would definitely become very chaotic. "
"Boss Pei is a game designer. Of course, he would know this very well."
"The more serious I am about doing charity, the more I have to do charity well."
"If the so-called charity is just to go to poor areas and throw a lot of money, and then post the photos all over the Internet, then it's boring."
"Although it is indeed a kind of charity in itself, and it is indeed more meaningful than donating nothing at all, such an act is for oneself after all. Be it for reputation or to satisfy one's love, the primary purpose is not to really do charity or to help the poor.
"True charity should push efficiency to the extreme. Only then will limited charity resources not be wasted."
"Only by using charity resources efficiently can it be sustainable. Only then can we continuously expand the scope of charity and benefit more people. Therefore, we must pay attention to the method! "
"What exactly does Boss Pei want me to do, then?"
"Hmm … First of all, it's best to have a lot of companies and individuals actively participate in this. If we want to achieve this, we must give them some benefits in addition to economic benefits. Only then can we fully mobilize their enthusiasm. "
"After all, not every company is like Tengda who puts social responsibility first. For many companies, the problem of survival is still an urgent problem to solve."
"Secondly, the publicity effect of this project must be good in the poor rural areas that it covers. The publicity effect must be poor in the internet and unrelated fields. In other words, we have to do practical things and not seek fame. "
At that thought, Meng Chang could not help but feel enlightened.
He understood, he completely understood!
He had to say that Boss Pei was Boss Pei. Not only was he unique in business, but he could also open up a new path in charity!
What was very interesting was that Boss Pei emphasized social benefits in business. It was a win-win situation for manufacturers and consumers. However, when it came to charity, he emphasized adding a certain business attribute. He was using business thinking to maximize the efficiency of charity.
This focus was very worth pondering.
This was completely different from some people who said that 'business is the best charity'.
If one had to pick on the words, there was nothing wrong with the sentence 'business is the best charity'. That was because business could promote economic development and create jobs. Once there were jobs, people's income would increase. They would naturally spend and create a positive cycle in a region.
The entire region's economy would develop because of business. The living standards of the people in the region would naturally increase, and the goal of poverty would be achieved. It could be said that business and charity had the same effect.
However, the problem was that one could not just look at what he said, but also what he did.
If one said that "business is the best charity" and put on a layer of sacred 'charity' for oneself to earn money, one-sidedly emphasizing and exaggerating the positive significance of enterprises in promoting regional economic development, and at the same time extending their money-making hands to ordinary people's food baskets and young people's loan interest without directly creating value, profiting through platform monopolies and advocating consumerism. They did not mention the rotten things that enterprises did that endangered social stability, distorted young people's values, and the negative effects that they brought. It would still be difficult to convince people no matter how dignified they were.
However, what Boss Pei was doing now was obviously completely different.
To some companies, charity was a cover, and business was the goal. To Boss Pei, business was a means, and charity was the goal.
There seemed to be some similarities between the two behaviors on the surface, but there was a world of difference in nature.
After figuring that out, Meng Chang had a rough idea of how to do this plan.
He returned to the advertising and marketing department and immediately began to formulate a plan.
"The charity event this time is still based on the content arranged by Boss Pei. That is to send meat, eggs, milk, and other supplies to primary school students in poor areas. On one hand, it is to ensure that they have the nutrition they need to grow and develop. On the other hand, it is also to maintain their parents through this method and reduce the possibility of these children dropping out of school."
"However, on this basis, we have to raise funds from the outside world so that more companies or individuals can participate in this activity. We can use Tengda as a link to make better use of this money. "
"Then, we have to set up a charity organization or a public welfare organization. However, this is easy to do. Tengda's status in Jingzhou is special, and it does good things. It will be easy to apply for it."
"Any company or individual that invests in this charity organization or public welfare organization must have certain benefits. That is what Boss Pei said, there must be some business rules in it. Otherwise, it would be difficult for pure charity to achieve higher economic benefits. "
"For example, the companies that participate in this charity event can develop in-depth cooperation with Tengda on the basis of good quality and reliable brands?"
"Individuals who participate in this charity event can obtain some extra privileges when buying Tengda products or using Tengda services?"
"There might be many types of charity projects. We can start a competition to improve the quality and efficiency internally?"
"We can even consider helping the poor in the future? Find a market for some high-quality agricultural products in the poor mountainous areas? "
"Yes, we still need to finalize these details. Think of a more appropriate name, and we can show it to Boss Pei after that."
"When the time comes, I will be the first to fork out money to support this charity event! Of course, I can't donate all the money. I have to keep some money and continue to make money. "
"Boss Pei probably won't pursue the matter as long as I continue to use the money I earn for charity. After all, I might be earning ill-gotten money, but it doesn't affect ordinary people. It's all earned from big companies and gamblers. It might not be very glorious, but it shouldn't be a problem to use it for charity, right? "
"Perfect!"
Meng Chang once again found a direction to work towards and began to make plans seriously.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
