January 4th, 2013, the first day after New Year's Day.
Meng Chang arrived at the advertising and marketing department. After recuperating, he was ready to go all out.
There was no need to say anything else. The publicity resources for 'Successor' continued to be maximized!
The New Year's Day holiday had passed, but the debate on 'Successor' still showed no signs of subsiding. However, it was obvious that everyone was tired of arguing.
That was because the two parties in the dispute had only said those words back and forth. The views that each other wanted to express were already very clear. If they continued arguing, it would just be endless repetition.
Of course, the essence of humans was a repeater. The essence of arguing with others online was to say their own words.
Everyone was trying their best to convince the other party. No one was willing to accept the other party's views and change their own. Thus, in the end, they could only talk to each other. The dispute would escalate to cursing and finally, they would blacklist each other.
In other words, there was a high chance that there would be no result other than gaining a stomach full of anger if they went online to discuss problems with others now.
At the moment, 'Successor' was probably in such a situation where both parties could not convince each other. They temporarily stopped and rested.
However, the haters represented by Qian still had the upper hand.
That was because the supporters of 'Successor' could not come up with enough convincing arguments to prove their views.
Young Master Tian might have jumped out to attract a wave of hatred, but he did not really start attacking. Instead, he predicted a date like a charlatan. After that, he pretended to be dead. No matter who @ ed him or sent him a private message, it would be like a stone sinking into the sea.
In the beginning, there was still a high degree of discussion about Young Master Tian's post, but they didn't find out anything about it, so they slowly put it down.
Under such circumstances, Meng Chang felt that it was very necessary to continue investing in publicity resources to revive the popularity and reignite the fighting spirit of both parties who were tired of fighting.
Let the flames of war continue until the middle of the month. It would be best if everyone could quarrel every weekend when a new episode of "Successor" was broadcast. That would be the most ideal situation.
In fact, Meng Chang had wanted Zhu Xiaoce to personally record a video and post it on Fei Huang Workspace's official account to support 'Successor'.
Although Huang Sibo was the person in charge of Fei Huang Workspace, his position in the hearts of the audience was not as high as Zhu Xiaoce's. After all, Zhu Xiaoce was the director. When most people saw an outstanding movie, their first reaction would be to give the credit to the director, followed by the actors, scriptwriters, and lastly, the investor and boss.
With Zhu Xiaoce on the stage, it could further incite debate and make the battle more exciting.
However, when Meng Chang asked Bao Xu, he realized that this matter was a little difficult.
Because the Suffering Trip had ended the indoor training phase this month, they had officially started to suffer in the wild.
Compared to the last Suffering Trip, which was set in Shennongjia, this Suffering Trip seemed to be much friendlier. It was set in an uninhabited island near Qiongzhou.
Of course, it was only because there was no one on the island.
In order to ensure the safety and health of the members, there was a ship on standby at all times. There were doctors on the ship, and if there was a problem, they could send people to the nearest hospital as quickly as possible for treatment.
However, there was a high chance that there would not be any problems.
That was because these people's physical fitness had improved greatly during the indoor training process. Even Qiao Liang, who had the worst physique, had improved significantly. At most, he would suffer a little on the island. After all, the sun was very hot and the sea breeze was very strong. It should not be a problem for him to persevere.
Zhu Xiaoce had already arrived at the uninhabited island. His daily suffering was very heavy. What's more, there was no cell phone signal on the island. All communication was on the ship. How could he film a video?
What's more, even if he really squeezed out time to film, netizens would most likely laugh out loud when they saw the environment and suffering situation that Zhu Xiaoce was filming the video. They would think that Zhu Xiaoce was performing and that his focus was completely off. He would not be able to achieve the effect that Meng Chang wanted.
Thus, after some thought, he decided to forget it.
It was best not to use any tricks when it could be solved with publicity funds.
Meng Chang's highest goal was to achieve the best effect of the Pei family's publicity method, but burning funds was also one of the important tasks. There was no need to save.
Thus, after some consideration, Meng Chang gave up on this idea and chose to continue burning money mindlessly in the follow-up publicity plan.
As he was modifying the plan, his cell phone vibrated.
Meng Chang picked it up and saw that it was a message from Ye Zhizhou.
On Shang Yang Games' side, Ye Zhizhou was a member of the previous batch of suffering trips. He had already returned from suffering. Wang Xiaobin was a member of this batch of suffering trips. He was suffering on the uninhabited island with Zhu Xiaoce and Qiao Liang.
The two of them handed over seamlessly, just like Huang Sibo and Zhu Xiaoce to Fei Huang Workspace.
Ye Zhizhou sent this message to invite Meng Chang to Shang Yang Games to experience the DEMO of the game 'Safe and Civilized Driving'. He wanted to experience the steering wheel and other peripherals so that he could better specify the publicity plan.
The person in charge of Tengda Games was now Yu Fei. Ghost General 2 was developed later than Safe and Civilized Driving. However, it was completed this month because it was smaller than Safe and Civilized Driving.
Meng Chang would probably be invited over for Ghost General 2 in a few days.
Now, the heads of Tengda's various departments knew that Boss Pei was gradually handing all the publicity work to Meng Chang. Thus, they would wait for Meng Chang to come to the project to inspect and formulate a publicity plan when the project was almost completed.
If Meng Chang did not come, everyone would definitely send him a message anxiously to invite him over.
After all, these projects were the efforts of the entire department. No one wanted to see their popularity decline because of lack of publicity resources.
Meng Chang hesitated for a moment when he saw this message.
That was because he had already said that he would not do publicity for these two games when he met Boss Pei previously. He would continue to spend publicity resources on 'Successor', and Boss Pei agreed.
Of course, he still had to give some publicity funds to these two games. However, he did not have to come up with the plan.
Was there a need to experience it since he would only give money and not come up with a publicity plan?
Meng Chang pondered for a moment and finally decided to make a trip.
Boss Pei had officially handed the task of distributing publicity resources to him. Thus, he could not only think about his own commission now. He had to think about the overall situation of Tengda Corporation.
Wash his hands of projects that did not affect his commission?
In theory, Meng Chang could do that but Boss Pei would definitely be very disappointed if he really did that.
Meng Chang did not accept the publicity plan for these two games because they were not suitable for the Pei family's publicity method.
However, he still had to do the usual publicity.
Tengda Games and Shang Yang Games were only good at research and development, not publicity. Thus, the effect would not be controllable if they were only given publicity funds and allowed to play freely.
Meng Chang considered helping them to the end. Since he was the person-in-charge of the advertising and marketing department, he had the responsibility to teach them.
As long as the person-in-charge of these two departments learned a little about marketing and used the leftovers of the Pei family's publicity method to make full use of these publicity resources, it should not be a problem for these games to become popular.
It was better to teach a man to fish than to give him fish!
At that thought, Meng Chang decided to make a trip to Shang Yang Games to experience 'Safe and Civilized Driving'. Then, he would come up with a publicity plan.
However, this publicity plan would not be given to Ye Zhizhou directly. Instead, it would be like Boss Pei. It would be guided to let Ye Zhizhou understand it himself.
That way, the natural spread of the Pei family's publicity method would be completed.
Otherwise, Tengda already had so many departments and projects. There would definitely be more and more departments and projects in the future. Wouldn't Meng Chang tire himself to death if he had to do the publicity plan for every project?
Thus, Meng Chang's future method would definitely be to grasp the big and let go of the small.
For some major projects, he would personally formulate a publicity plan. For some regular projects, he would allocate some publicity funds and let the person-in-charge of the department come up with a publicity plan himself.
There was no need to be afraid of being unprofessional. At that time, the other employees of the advertising and marketing department could help and cooperate. They could improve the prototype of the plan given by the person-in-charge of the department and then push it forward fully.
Meng Chang felt that Boss Pei must have been looking forward to this when he handed the right to distribute publicity resources to him.
…
Meng Chang took a car to Shang Yang Games. Ye Zhizhou welcomed him warmly.
"Here, please take a look. This is the full set of equipment we prepared for the new game!"
Shang Yang Games had a special game room. It was very spacious. At that moment, they had already placed the full set of peripherals for 'Safe and Civilized Driving'.
"Our peripherals can be purchased separately, but we recommend purchasing a package."
"There are three packages to choose from. The first is the introductory package, priced at 5,800 yuan. The second is the advanced package, priced at 6,800 yuan. The third is the luxury package, priced at 9,999 yuan."
"If you want to get the best experience, you should try the luxury package first."
Ye Zhizhou briefly introduced the differences between the three packages to Meng Chang.
Meng Chang scanned the three different combinations. Obviously, the G-Force seat of the luxury package was the most eye-catching.
The three packages all used the same steering wheel, pedals, and console. The difference was that the entry-level package only had a bracket without a seat, and one needed to equip their own seat. The advanced package added an additional handbrake, and the adjustable bracket was integrated with the seat. The deluxe package had all the accessories, and it also came with a G-force seat, which obviously looked more magnificent.
Needless to say, these three packages were targeted at three different groups of players.
The introductory package was relatively the most cost-effective and practical. That was because it did not take up much space. It could be placed in the study room or beside the computer table. When one wanted to play, one could use the computer chair to make do. When one did not want to play, one would not have an additional racing seat to take up space.
The price of the advanced package did not increase much. In fact, the difference of 1,000 yuan was mainly because of the hydraulic hand brake and the bracket seat. Its advantage was that it could use the hydraulic hand brake to obtain a better drifting experience. At the same time, the seat was connected to the bracket. One would not have to worry about stepping on the accelerator too hard and causing the seat to slide due to excessive movements. What's more, the seating position of the seat would definitely be adjusted to the most suitable angle for driving.
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