Meng Chang nodded helplessly. "Alright, I'll try driving normally."
Fortunately, this was a demo and not the official version of the game.
Otherwise, the medical expenses and car repairs would make Meng Chang feel the pinch.
Meng Chang entered the normal driving mode experience again.
With the tragic lesson from before, Meng Chang was much more careful this time. He drove according to his feelings in reality.
Needless to say, after changing the gameplay, the game looked much more normal!
He carefully kept a safe distance from the car in front, braked when he needed to, stopped when he saw a red light, and paid attention not to exceed the speed limit when there were no cars on the road …
Meng Chang drove for a few minutes and finally experienced the fun of the equipment.
The sense of realism was indeed quite strong!
There was no need to mention the steering wheel. Not only could it simulate different road conditions, but the feedback was also very strong. You could use this to judge the grip of the wheels. The pedal vibrated slightly under your feet, and the feeling of stepping on it was very similar to that of a real car. The most exciting thing was the G-force seat. When you stepped on the accelerator, brake, and turn, you could feel the force coming from the corresponding direction. Coupled with the screen, the immersion simply soared.
It was quite amazing that he could feel the push even though he was sitting on the same spot.
However, the more he drove, the more he felt that something was amiss.
He had such an awesome direct-drive steering wheel and G-force seats, but he could only drive in the city. Wasn't that a waste of God's gifts?
The scene in the game seemed to be based on Jingzhou City. Meng Chang had seen many iconic buildings in Jingzhou City, and the entire game's graphics were rather beautiful, but …
No matter what, the things on the screen couldn't be compared to reality!
If he wanted to drive, he could just drive in the real world. Many domestic cars were not expensive.
Nowadays, the popularity of private cars in the country was very high. Who wouldn't have a car at home if they were willing to spend a few thousand dollars to buy a complete simulator?
What kind of person would buy such a set of equipment but not be able to race and could only drive like in real life …
Of course, to be precise, it was not that this set of equipment could not be used for racing. It was just that the consequences of failure were very serious.
It was one thing for the car to be destroyed and people to be injured, but he was even ridiculed by the onlookers. It was intolerable.
Meng Chang felt a little aggrieved, but he was not angry.
Because he still remembered what he came here for.
He wasn't here to play games, he was here to work on the publicity plan!
The more aggrieved he felt now, the easier the publicity plan would be, wouldn't it?
It was quite in line with the requirements of the Pei Corporation's publicity method!
Meng Chang felt a little regretful. When he heard that it was a project between Shang Yang Games and Tengda Games, he subconsciously felt that the attention would be too high. It would be difficult for the Pei Corporation's publicity method to succeed, so he did not want to accept it.
However, from the looks of it, even though this game was produced by Shang Yang Games, it seemed like there was still room for manipulation under the framework of the Pei Corporation's marketing strategy!
Obviously, no matter how difficult the mission that Boss Pei assigned seemed, there must be a way to complete it. It was just that there was a difference in difficulty.
The moment he heard that it was a game project, he thought that it was very difficult and then rejected it. It was obviously rash.
Next time, he had and only after he. a and.
Tang, he there there, there.
Because this game was released in the middle of the month, how could they guarantee that it would only explode next month? The difficulty was actually very high.
In comparison, competing against 'Successor' was more desirable.
Now, Meng Chang was certain that this game was actually very suitable for the Pei Corporation's publicity method. As long as he did not suppress its popularity until next month and did not consider the problem of commission, it would be very easy.
Ye Zhizhou saw that Meng Chang stood up and asked expectantly, "How is it? When will the publicity plan be out?"
Meng Chang coughed lightly. "Ahem, I'm only in charge of the publicity plan for 'Successor' this month. I can't make time for the other projects. You guys have to solve it yourselves."
Ye Zhizhou was stunned. "Huh?"
He was a little confused.
Why didn't you come up with a publicity plan for me? Did you come here to make fun of me?
Could it be that you hate me because you lost someone in the accident just now?
Ye Zhizhou looked at Meng Chang with a suspicious expression.
Meng Chang quickly explained, "Listen to me first."
"The publicity funds will be given as usual. Don't worry."
"The publicity plan is actually very simple. I can give you a simple explanation of Boss Pei's personal publicity method. You can follow this path and give the plan to the people in the marketing department."
"That's because the difficulty of the games department's publicity is much lower than that of 'Successor', so I won't do it myself. I have to focus my energy on that side."
Ye Zhizhou nodded. So that was how it was. He had misunderstood Meng Chang. He could just give him the publicity resources.
However, on further thought, he felt that something was amiss. "Wait, I'll do the publicity plan? I don't understand this at all! "
Meng Chang smiled. "It's alright. This is actually very simple."
"Boss Pei personally taught me this publicity method. I call it the 'Pei Corporation Publicity Method'. Its basic principle is to exaggerate the unreasonable and unnatural parts of the entire project in the early stages to arouse everyone's attention and discussion. That way, we can obtain better publicity effects …"
Meng Chang briefly explained the essence of the Pei Corporation's publicity method.
Of course, he did not explain the various details. Instead, he focused on the core and essence of this publicity method.
That was because Meng Chang felt that it would be very easy for the person-in-charge to find specific measures as long as he grasped the core and had a deep understanding of Boss Pei, Tengda Corporation, and the project at hand.
Too many details would mislead them instead.
Ye Zhizhou's expression changed from shock to contemplation, to agreement, and finally to admiration.
"Is this the publicity method that Boss Pei personally taught you?"
"Indeed, if you compare it with the publicity plans of the previous projects, it is indeed very consistent."
"However, it's not good for you to tell me such a precious thing directly, right?"
When Ye Zhizhou heard about the "Pei Clan's publicity method", he felt that it was quite nonsense. He thought to himself, 'Could Meng Chang have imagined something and created a term to deceive me?'
He was too lazy to come up with a publicity plan himself, so he made me do it myself. He pushed the work that should have belonged to him to me and even pretended to teach me?
If that was the case, that would be too evil!
However, Ye Zhizhou completely dispelled that thought as Meng Chang revealed it in depth. The more he listened, the more he felt that it made sense!
The name 'Pei Corporation's Publicity Method' might have been created by Meng Chang. It sounded a little old-fashioned and did not match Boss Pei's temperament. However, he had to admit that most of Tengda Corporation's publicity plans from the past to the present were really based on this path!
That was what Boss Pei did, and so did Meng Chang.
On the other hand, Meng Chang had succeeded by following this method. This was enough to show that the Pei Corporation's publicity method had withstood the test.
In that case, Meng Chang sharing the Pei Corporation's publicity method with himself or the other person-in-charge was not being lazy. Instead, it was a very generous act!
However, such a precious publicity method could not be spread out. Once it was spread, the consequences would be very serious.
Meng Chang nodded. "That's why the Pei Corporation's publicity method must only be known to the people in charge. It must be kept a high secret!"
"If it was an outsider, I would definitely not reveal a single word."
"However, since Boss Pei is willing to teach me the Pei Corporation's publicity method, he definitely hopes that it can be carried forward within Tengda. As long as it is spread among the person-in-charge of Tengda and can bring popularity to Tengda's various projects, there will be no problem. "
Ye Zhizhou nodded. "Don't worry about that. The person-in-charge of Tengda is definitely trustworthy in terms of confidentiality!"
This was not the only thing that needed to be kept confidential. For example, the Tengda Spirit Manual was actually kept confidential by the various person-in-charge, and the effect of keeping it confidential was very good.
Of course, this time was no exception.
"Alright, I'll briefly explain my thoughts on the publicity of this game."
After giving the prerequisites, it was time to guide the Pei Corporation's publicity method.
Meng Chang might have finished explaining the core and principles of the Pei Corporation's publicity method, but considering that Ye Zhizhou did not have any experience in publicity and marketing, it was obviously unrealistic for him to start studying calculus right after teaching him 1 + 1 = 2.
Thus, Meng Chang specially came to experience the game in order to understand this project better and come up with a general publicity plan. Then, he would use a more ingenious method to guide Ye Zhizhou and give him a start. That way, he would be able to help Ye Zhizhou better with the publicity work.
"The essence of the Pei Corporation's publicity method is to start from the point that is the most difficult to accept on the surface of a project."
"I tried out the game briefly just now. My first reaction was that I couldn't quite accept it. It should be the best starting point for advertising."
"You're a game designer. You should know better than me in this regard."
Ye Zhizhou pondered for a moment. "If that's the case … I think there should be three points that people can't accept about 'Safe and Civilized Driving'. We've already discussed it when we were developing the project."
"First, many players play games in the hope of venting their emotions and doing things that are different from reality. Therefore, some games that can go on a rampage and snatch and smash cars in the game came into being."
"Even if you can't snatch and smash cars, most racing games will try their best to reduce or disable car damage to reduce the price players have to pay after collisions."
"And 'Safe and Civilized Driving' is just like its name. Everyone has to abide by the traffic rules in this game. If they get scratched or get into a car accident, they have to repair their cars and be hospitalized for treatment. Players also receive similar restrictions in the game as in reality. This will obviously be difficult for some players to accept."
"Second, in order to let players drift better, many racing games will make certain adjustments to the sense of driving so that players with keyboards and controllers can drift easily. This greatly lowers the threshold for players to get started. "
"And the difficulty of 'Safe and Civilized Driving' in this regard is the same as some realistic racing simulation games. Not only that, its threshold is even higher because one has to complete strict training checkpoints and the car has to be repaired if it breaks down. "
"Third, the peripherals are very expensive for ordinary players."
"For players who know the ropes, our equipment is considered cheap compared to the direct-drive steering wheels, handbrakes, and G-force seats abroad. However, for players who have never come into contact with the price of these equipment before, the cost is high."
Meng Chang nodded. As the person-in-charge of the project, Ye Zhizhou clearly had a deep and clear understanding of the project.
"Then, the publicity plan should be carried out around these points."
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