Li Shi and Che Rong were very satisfied with the current situation of Star Bird Fitness.
In fact, after Dream Realization Ventures invested in Starbird Fitness, the control that the investors, including Li Shi, had over Starbird Fitness had decreased. As the boss of Starbird Fitness, Che Rong actually had strong autonomy.
However, Che Rong was still used to reporting to Li Shi often and listening to his suggestions.
That was because Che Rong knew very well that Star Bird Fitness's current success was not only because of Li Shi's money, but also because Li Shi had given him a clear path!
If he had not used the smart fitness drying rack to completely transform Star Bird Fitness's business model according to Li Shi's words, found his position in the gap between Fish-Catching Internet Cafe and Deposit Fitness, and got on the fast track created by Tengda, Star Bird Fitness would not have developed so well even if he had received the investment.
After all, it was the difference between giving a man a fish and teaching a man to fish. Investing money only helped Star Bird Fitness temporarily overcome its difficulties. However, it still had to rely on a profitable model to truly develop and grow.
The two of them drank their tea silently for a while.
Che Rong deliberated for a moment before saying, "Boss Li, I have another question to ask."
"Star Bird Fitness has already experienced a period of rapid development. The stores have already been opened in other cities in Handong Province."
"Do you think Star Bird Fitness will continue to burn money to expand, or will it stop temporarily and make profits first?"
At the moment, Star Bird Fitness was not profitable. It had also earned money, and other investors were continuously investing in it, wanting to get a share of the profits. However, in the rapid expansion of the business, all the money was used to open branches.
At first, Che Rong could be said to be ambitious. First, he renovated all the stores. Then, he opened more stores in Jingzhou, and even expanded to other cities in Handong Province.
However, now that the scale of the store had expanded to a certain extent, Che Rong naturally felt tired.
He wanted to rest and lie down to earn money.
After all, from Che Rong's perspective, it was already successful enough as a gym to be able to obtain so much investment and open branches in the entire Handong Province.
Many gym owners had only opened a few chain stores in a city, and they had already begun to earn money while lying down. What's more, Star Bird Fitness was in such a situation?
Che Rong would be able to enjoy his life in peace, and the investors would be able to reap the rewards quickly.
Although it might seem a little unambitious to lie down and live off his past achievements, it was important to be stable. Continue to expand. Although it looked very aggressive, what if it failed?
If they blindly expanded, once the capital chain broke, they might completely fail. It was impossible to expect a miracle to happen twice.
Therefore, Che Rong was also very conflicted about this. He was very hesitant, so he wanted Li Shi to help him make a decision.
Li Shi frowned slightly and put down the teacup.
"How can you hesitate on such a question? Of course, we have to continue expanding! "
"It's not a matter of courage, it's a matter of foresight."
"The fact that you're asking this shows that you don't understand the situation at all. How short-sighted!"
Che Rong was a little ashamed. "Boss Li, I really don't have much experience in entrepreneurship. At most, I have a little experience in running a gym. Therefore, I hope you can give me some pointers. "
Li Shi nodded. He also knew that Che Rong was indeed not very good in this aspect. Otherwise, Starbird Fitness would not have been on the verge of bankruptcy.
An ordinary person could not suddenly become enlightened and become a business genius like Boss Pei. At this time, he needed more pointers from Li Shi.
"You want to stop expanding, but at the end of the day, you're afraid of risks, right?"
"Short-term benefits or long-term benefits are all illusory. If expansion would definitely succeed and make more money in the future, then only a fool would choose to continue expanding."
Che Rong nodded. "Yes, that makes sense."
On the surface, he looked tired and did not want to fight, but in fact, it was because he felt that the cost-effectiveness of continuing to fight was too low. The risks and efforts he took were not worth it compared to the possible returns.
Li Shi continued. "However, as long as you look at Tengda's business model and Boss Pei's style of doing things, you will know that the benefits of Starbird Fitness' continued expansion are far greater than the risks. The chances of failure are actually very low!"
As he drank tea, he began to combine the actual situation of Tengda's various industries to give Che Rong a more detailed analysis.
First, Dream Realization Ventures' model was to withdraw investment after the invested company reached a certain level of profit. If it was not profitable, it would continue to invest.
Regardless of what other companies would think, Starbird Fitness was encouraging expansion!
In other words, as long as you maintained your initiative and continued to expand, I would continue to invest in you. If you felt that you had opened enough shops and wanted to be a salted fish, then we'd say goodbye.
In other words, as long as you maintained your initiative, then we would always be friends. If you wanted to be content with enjoying yourself, then you could take away the previous profits. You could enjoy yourself, but I had to continue moving forward.
Dream Realization Ventures would take this money and continue to invest in the next company that was brave and aggressive.
Wasn't this attitude clear?
Even if one looked at the problem from the most utilitarian perspective, continuing to expand could also continue to get financial support from Dream Realization Ventures for free. Wasn't that good?
Giving up on expansion was actually equivalent to giving up on Dream Realization Ventures' financial support, Tengda's protection, and Boss Pei's friendship!
Second, wanting to stop expansion was nothing more than being afraid of risks.
However, this risk was actually very low for Starbird Fitness.
That was because Starbird Fitness' business model had been verified in Jingzhou and even Handong Province, which meant that consumers recognized it.
Fish-Catching Internet Cafe, Fish-Catching Take-Out, Deposit Fitness, and other industries of Tengda were all first expanded to Jingzhou, then Handong Province, and finally to the entire country. This route had been taken countless times and was successful.
If Star Bird Fitness continued on this old path, it would be stable!
What's more, Tengda had already completed the initial site selection, publicity, and market development work. Starbird Fitness was very easy. It could directly open a new shop near Tengda's industry in a new city. How simple was that?
As long as it followed closely behind Tengda, there was no need to be afraid of stepping into a pit!
Given Boss Pei's planning ability and high entrepreneurial success rate, as long as Starbird Fitness was not too stupid, it could win by lying down and shouting 666.
Since that was the case, what reason was there not to continue expanding?
Business was also like rowing a boat against the current. If one did not advance, one would fall behind.
Naturally, other companies would see this business opportunity if Starbird Fitness did not expand with Tengda. They would then think of ways to squeeze Starbird Fitness away.
Would Boss Pei pay too much attention to a company with no initiative then? Would he care about favors with an unambitious boss?
That was hard to say.
Li Shi took another sip of tea and finally concluded. "Therefore, from any perspective, Starbird Fitness must follow in Tengda's footsteps and continue to expand until it spreads across the country with Fish-Catching Internet Cafe, Fish-Catching Take-Out, and other industries."
Realization dawned on Che Rong. He nodded and said, "I see, I understand now!
"Manager Li, I've been enlightened by your words."
"In other words, not only should Starbird Fitness expand from an objective perspective, but Boss Pei is actually encouraging it to continue expanding?"
Li Shi nodded. "Of course! Otherwise, why do you think Boss Pei specifically asked Dream Realization Ventures to invest here? There must be something unique about the projects that Boss Pei thinks highly of! "
"Boss Pei thinks highly of your project, but you don't want to make it big at all. You just want to earn a little money. Do you think Boss Pei will be happy?"
Che Rong quickly nodded. "I understand, I understand! Then, I have nothing to worry about. I will definitely work with Boss Pei to open Starbird Fitness across the country! "
Li Shi could not help but nod slightly seeing that Che Rong was so understanding.
It did not matter if he did not understand at the beginning. As long as he was reasonable and could stay close to Tengda, this entrepreneur could still be saved.
Li Shi drank his tea and suddenly thought of another problem.
"That's right, I have a project here. Do you want to participate?"
Che Rong perked up. "Oh? What project? "
In Jingzhou's investment circle, Boss Li was the person closest to Boss Pei if Boss Pei was a high and mighty god.
The project that Boss Li mentioned must be a good project!
Li Shi said unhurriedly, "Thriller Hostel's roller coaster project."
Che Rong was stunned. "Huh?
"This … I'm afraid it's not something I can participate in, right? Thriller Hostel is Tengda's business. Others can't even get involved even if they want to, right? "
Li Shi shook his head slightly. "There's something you don't know. I can't directly participate in the Thriller Hostel project, but I can indirectly participate.
"The restaurants, shops, and hotels around Thriller Hostel were actually funded by me and other investors. They are doing very well now.
"Recently, Boss Pei invested more than a hundred million yuan in Thriller Hostel to build an indoor roller coaster.
"The person-in-charge of Thriller Hostel, Chen Kangtuo, just came to me at noon and said that this roller coaster will officially open for operation at the end of the month. There is no publicity funding, so he hopes that investors like us can help in terms of publicity."
Che Rong was a little confused. "Ah? Why does this sound like extortion? "
The corners of Li Shi's mouth twitched. "What are you saying!"
"Thriller Hostel is a project that Tengda Corporation has invested more than a hundred million yuan in. Can Boss Pei not give it to us if we really want publicity funding?"
"Do you believe Chen Kangtuo when he says that there is no publicity funding?"
"Obviously, it's not that Boss Pei is reluctant to give publicity funding, but he's hinting to us to give us profits!"
Che Rong blinked, confusion written all over his face.
Did he hear wrongly?
The person-in-charge of Thriller Hostel came over to ask the person-in-charge to give publicity funding for the roller coaster. Wasn't that asking for money? How did it become giving away profits?
Boss Li, are you sure there's nothing wrong with your brain?
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