After hanging up, Bao Xu fell into deep thought.
He had to admit that Min Jingchao's words made sense. The current business model of suffering travel was not mature enough. It was a little incompatible.
Perhaps it was because the first two episodes were mainly for Tengda's internal employees. At most, there were a few free spots from the lucky draw. That made Bao Xu lose his acumen in this aspect.
What's more, ever since the suffering travel was launched, Bao Xu's main focus had been on the details of daily training and travel. He had been thinking about how to give everyone a better suffering experience all day long. Thus, he had not considered the business model.
To Bao Xu, the price of 35,000 yuan per person was already the lowest he could, but it was not a good price.
Ordinary people would basically not have the need to suffer travel. They could have fun with this money whether it was a tour group or a free trip. There was no need to suffer at all.
Time was even more precious to rich people. In the face of a two-month trip, there was not much difference between 30,000 yuan and 50,000 yuan.
The key was, could suffering travel provide them with a unique experience?
This was just like the pricing of Otto's cell phone back then. The cost of a cell phone was there. The poor would not be able to afford it if it was priced normally, and the rich would not like it. That would be awkward.
At that time, Chang You had added a lot of additional value to Otto's cell phone under Boss Pei's guidance. That was how he managed to survive.
If suffering travel wanted to succeed, he had to replicate this model.
Bao Xu's first goal might not be to earn money, but he did not want to lose money on purpose.
If the suffering travel failed, fewer and fewer people would participate. If the flow of people stopped, wouldn't the source of happiness be gone?
On the contrary, if the Suffering Tour became popular, they could buy more training bases and continue to expand the scale. In the future, they could accept more than 20 people. They could also accept 100, 200, or even more people. Their business could also spread all over the country and the world.
Wouldn't that be much happier?
Of course, it was too early to think about that now. In any case, as long as suffering travel could become popular and gain enough attention and fame, there was no need to worry about earning money.
Thus, Bao Xu had to consider this business model carefully.
The key now was to figure out a question: What was irreplaceable about suffering travel?
Apart from the label of "suffering", was there anything more valuable that could be dug out from it?
Bao Xu's original intention for creating the Suffering Tour was very simple. It was to arrange for the heads of Tengda's various departments.
However, Boss Pei strongly supported it and praised it.
Obviously, Boss Pei's motive was not as simple as Bao Xu's.
In other words, since Boss Pei had agreed, it meant that the idea of suffering travel had a possibility of success in business. However, Bao Xu was blinded by hatred and did not see this possibility for the time being.
"According to the experience of the Otto cell phone, we should add more value to the suffering trip."
"What additional value should I add?"
"Hmm … My past experience has taught me that I shouldn't rely on my allies when things go wrong."
Bao Xu quickly found the right direction.
In the beginning, Otto's cell phone was also poor and did not have many resources. However, as long as it linked up with Tengda's other industries, it would be able to obtain a lot of added value. It was obviously different from other cell phone brands.
A journey of suffering would obviously follow this route.
Raise the price of 35,000 yuan per person to 50,000 yuan, and then through the linkage with other industries, make the suffering travel have additional content that is different from other travel, so that it can become irreplaceable among consumers with better economic conditions.
First, use a high price to establish the brand, and then gradually lower the price to expand the user base. This was a method that many brands had used. It was very effective.
Of course, not everyone could use this method. After all, if they wanted to enter the high-end market right away, they would need rich funds, strong marketing and publicity abilities, and unique resources.
Tengda Corporation happened to have all of these!
They had the backing of Tengda Corporation, but they did not know how to make use of such good resources. They only wanted to rely on their own department to fight alone. How stupid would they have to be to do something like that?
Bao Xu seriously went through Tengda Corporation's many industries.
"A journey of suffering should be a very honorable thing. People who can complete a journey of suffering should be strong-willed, able to endure hardship, and able to work hard. "
"Just like how society should have many preferential policies for soldiers, people who complete a journey of suffering should also receive special treatment in Tengda's various industries."
"What's more, it's best to stagger this kind of welfare from the Otto cell phone. It can't be repeated. Otherwise, it would not be able to show the value of a journey of suffering."
"The special treatment of Otto cell phone is mainly various benefits. Internet cafes, takeaway discounts, movie tickets, and the like."
"The benefits of a journey of suffering should be given a special status. Others can tell at a glance that this person has participated in a journey of suffering! "
Bao Xu quickly had a general idea.
First, people who had participated in a journey of suffering would receive a special title, 'Ascetic', in places like Tengda Games, TPDb, and Useful App, where they logged in with Tengda accounts.
This title was very precious. Only people who had participated in a journey of suffering could obtain it. What's more, there was detailed information that would indicate which period of the journey they had participated in and what their final results were.
Second, after the journey of suffering was over, everyone could obtain a custom-made, out-of-print commemorative badge. It would be made very big and beautiful. It would be paired with a certificate and had great collection value.
Third, the 'Ascetic' would also receive some special treatment in Tengda's other surrounding industries.
For example, the Ascetic would obtain the right to experience all of Tengda's new games by default;
They would obtain the right to experience first in entertainment venues such as Thriller Hostel, which was similar to a fast track;
A shortcut to pass;
In Fish-Catching Internet Cafe, Fish-Catching Take-Out, Deposit Fitness, and other related industries, customers with the identity of 'Ascetic' would be specially taken care of and receive true VVVIP treatment;
One could bypass the restrictions in certain places. For example, when using Bunny Tail Live-Stream, one could not be restricted by the one-hour learning mode, and so on.
After all, they had even survived the hellish difficulty of the Suffering Tour. It was reasonable for them to enjoy some preferential treatment.
If you're not convinced, you can participate in the Suffering Tour too! As long as you participate, you will have these preferential treatment as well.
The difference between the benefits of Otto cell phones was that the benefits of Otto cell phones were mainly discounts and were financial. The benefits of the Suffering Tour were a special identity that could not be bought with money.
Finally, Bao Xu felt that he should strengthen the recognition of the 'Ascetic' group.
Whether it was creating a group, exchanging contact information, or holding regular official gatherings, he had to make the Ascetics of the same period feel like comrades-in-arms so that the Ascetics of different periods could get closer.
If two members of the Suffering Tour met one day, they might have the following conversation.
"Eh, you're also an Ascetic? Which period of the Suffering Tour did you participate in? "
"I'm in the 19th period. What about you?"
"I'm in the 27th period, Senior! Nice to meet you! "
"I wouldn't dare, I wouldn't dare. Sigh, only outstanding members can obtain this medal. You're still more impressive."
If he could do that, the Suffering Tour would have a unique value.
What's more, after the price increased, the various benefits of the Suffering Tour could also be improved, including accommodation, training, location of activities, equipment purchased, and souvenirs distributed after the end. They could all be updated and improved.
At the very least, customers would not feel that their value had dropped after participating in the Suffering Tour. In fact, they would feel that they were superior.
The more Bao Xu thought about it, the more he felt that it made sense. A plan quickly took shape in his heart.
Of course, he still had to communicate with the person-in-charge of the various departments to obtain support and cooperation from them if he wanted to obtain these benefits.
Bao Xu was full of confidence.
Who would dare not cooperate? Pull them to experience the Suffering Tour on the spot!
Ahem, that wasn't appropriate either. It made it seem like the Suffering Tour was a secret service.
However, no matter what, the Suffering Tour had a lot of say in Tengda Corporation now. Ordinary person-in-charge would not dare to reject Bao Xu's request.
Otherwise, what would happen if Bao Xu made things difficult for them and arranged for the entire department to go on a Suffering Tour?
What's more, the better the Suffering Tour was developed and the more tourists it would attract from the outside world, the safer the people within Tengda would be.
If the Suffering Tour could not recruit people from the outside world, wouldn't they have to increase their efforts to arrange for people within Tengda?
That was something that the person-in-charge of all the departments did not want to see.
Therefore, this plan should receive the full cooperation of the other departments.
Of course, Bao Xu did not forget the contributions of Min Jingchao and his colleagues in Sun Strike Studios.
They had come up with such constructive suggestions that improved the business model of the Suffering Tour. Wasn't that a huge contribution?
How could he repay them?
Yes, since Min Jingchao said that a few colleagues in Sun Strike Studios were interested in the Suffering Tour, he would contact Zhou Muyan another day and tell him that he could give Sun Strike Studios an internal discount.
It would definitely not be appropriate if the discount was too small. He would give a 50% discount and the price would be reduced from 50,000 yuan to 25,000 yuan. That would be just right.
At that thought, Bao Xu immediately stood up excitedly and went to the lounge at the side to edit the plan on his laptop.
The original plan was to announce the registration price for the Suffering Tour to the outside world soon. The announcement had already been written, but it had to be changed urgently now.
However, it was not a big problem. After all, there was still more than a month before the next episode started. He could change the announcement first and release it next week for everyone to register first. He could then arrange for the other departments' joint activities within a month!
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