"As for the details of the split, you can discuss it with Alice Island. We work together often. It's fine to give them some profits."
Pei Qian handed the plan back after he finished speaking.
He wanted to give as much profit to Alice Island as possible, but he could not make it too obvious. He could only do this.
In any case, earning less was better.
As for how to split it, there would not be much difference no matter how they talked about it. The key was still to see the performance of 'Successor' after it was released.
Huang Sibo took the plan. "That's right, Boss Pei, there's one more thing."
"The filming of the subsequent episodes of 'Successor' is also going very smoothly. We're thinking of airing one episode a week until the end of next month to finish all 12 episodes."
"There shouldn't be a problem with this progress, right?"
Pei Qian glanced at the calendar on his computer. According to the speed of one episode a week, it would indeed be aired until the end of January and the beginning of February.
"Can you … speed it up?" Pei Qian asked.
He looked at the time. If the entire series was to be broadcast for nearly two months, the popularity would actually continue.
Many popular movies and dramas would broadcast part of it this week and another part the next week. They would broadcast it for a month just to maintain the discussion on the internet.
Otherwise, everyone would only discuss the ending if they were all released at once. Then, the popularity would pass very quickly.
However, Pei Qian definitely wanted to do the opposite when it came to 'Successor'.
The longer it dragged on, the easier it would be for the situation to change.
It would be best if he could release the entire series at once. Then, the audience would finish watching it in one go. Then, they would focus on scolding it and call it a day.
Huang Sibo looked troubled. "This … under the most extreme circumstances, we can shorten it to two episodes a week. The last two episodes will be released together. We can finish broadcasting in about a month."
"That would be around January 12th."
"However, that would not be good for the accumulation of popularity. We might feed the audience too much at once. After all, each episode is close to an hour …"
Pei Qian raised his hand. "It's alright! I think this timing is quite good! "
"It's settled then. Two episodes a week. All will be broadcast on January 12th."
If it was too short, publicity would not be very effective. What's more, it would be difficult for netizens to accumulate popularity. He felt that it was a good choice.
Huang Sibo was a little confused. "Er … Boss Pei, are you saying that something might happen around January 12th that will help Successor's popularity?"
"Otherwise, why are you in such a hurry?"
"…"
Who asked you to understand it like that!
However, on second thought, that seemed to be the only way Huang Sibo could understand it. After all, there was no reason for them to finish the show so quickly.
Pei Qian could only say noncommittally, "Well … it might be useful, but it might not be. Don't hold any expectations, but it doesn't matter if you try your luck."
Huang Sibo nodded his head immediately. "Understood!"
"That's settled then. I'll go and discuss the details of the cooperation with Alice Island."
…
Huang Sibo retreated from Boss Pei's office and met up with Meng Chang, who was waiting in the lounge.
Huang Sibo said in a low voice when he saw Meng Chang, "You guessed right. Boss Pei did choose Aili Island. What's more, he asked for the buyout to be changed to a split."
Meng Chang nodded slightly and could not help but smile.
Alright, this meant that he understood Boss Pei's intentions. In that case, the publicity plan for 'Successor' would most likely meet Boss Pei's requirements. The chances of success would increase greatly!
Huang Sibo left quickly, preparing to return to Fei Huang Workspace to continue discussing the details of the cooperation with the staff of Aili Island.
Boss Pei might have decided on the split but he still had to study carefully how much to split and how to calculate each data.
He had to consider carefully what level the number of views and ratings of 'Successor' would reach and whether the split could catch up to the buyout income.
However, overall, if this series could be more successful, the split income would definitely be higher than the buyout income.
After all, if it was a buyout, Aili Island would bear the risk. If it was a split, Fei Huang Workspace would bear the risk.
It was only natural that the party who took more risks should receive some compensation.
Meng Chang arrived at Boss Pei's office, knocked on the door, and entered.
"Boss Pei, this is the initial publicity plan I made for 'Successor'." Meng Chang handed the plan over.
"Boss Pei, take a look and give me some advice."
Pei Qian received it in satisfaction.
Meng Chang was getting better and better.
Previously, Meng Chang had always hidden the publicity plan and tried his best not to let Pei Qian know. Then, after the plan failed, he always felt that Pei Qian was targeting him.
This was quite heartbreaking.
However, Meng Chang had taken the initiative to bring the plan over and even listened to his opinions seriously. That was a form of improvement!
Pei Qian was very satisfied with this. He felt that Meng Chang was different from others and could be entrusted with heavy responsibilities.
Meng Chang was very happy to see Boss Pei's satisfied expression.
He also realized that his previous approach was wrong. That was because Boss Pei only wanted to see how well he had mastered the Pei Consortium's publicity method when he looked at his plan. He had good intentions.
He might be able to learn more useful things if he took the initiative to show the plan to Boss Pei.
Pei Qian flipped through the plan briefly.
Meng Chang's plan could be said to be rather simple and crude. It could even be said to be a little crude.
The theme of his publicity was: 'The Ugliest Superhero'!
In the publicity materials, there would be many ugly photos of the protagonist, Phil, and scenes of him being defeated. It would also promote this series with an 'alternative superhero theme'.
In addition, there were also promotional slogans such as' the true original superhero movie ',' deconstructing the essence of superheroes', and other seemingly unrelated or even contradictory slogans.
Apart from that, there was also a promotional video.
In fact, Fei Huang Workspace had also edited the promotional video when they were editing the main film. However, they did not know what effect they wanted to edit it into, so they cut several versions.
Meng Chang specially chose a version of the promotional video that used Phil's plot as the main scene. The first half was the scene of Phil being defeated, vividly showing his ugliness. The second half was the scene of Phil using all sorts of dirty methods to seize power.
All in all, they were not serious scenes.
There was no very unique publicity method. It was the same as before. It was completely rough spending money to pile up materials.
Pei Qian could not help but nod slightly after reading this plan.
Alright, as expected of Meng Chang. This plan was very reliable!
Roughly piling up publicity materials could ensure that more money would be spent, but it would not have a very good publicity effect.
Completely showing Phil's ugliness would help the audience to feel disgusted and disgusted with this protagonist. Many viewers would be dissuaded through the first impression.
On the other hand, these contradictory publicity slogans could also have the effect of a title party to a certain extent. It would cause some viewers to misjudge the content of the series. After seeing the first three episodes, they would shout that they had been tricked and give bad reviews on the spot.
However, there were some imperfections in this plan in Pei Qian's opinion.
"The overall idea of the plan is correct."
"However, I have a question."
"'The original superhero movie' and 'deconstructing the essence of superheroes' are two completely opposite publicity words. The former implies that this is an orthodox superhero movie that can deceive the audience; the latter implies that this is an anti-superhero movie."
"Why use such a contradictory method to publicize it?"
"We can also consider advertising in the opposite direction to create a misleading effect on the audience."
Meng Chang was not nervous when he heard Boss Pei's question. Instead, he was very happy.
Alright, looks like Boss Pei is going to test my learning results!
This was just like how many teachers would ask how the result was deduced after receiving the students' homework and find that a certain segment lacked a proof process. At that time, they would ask how the result was deduced to test whether the students had really grasped the knowledge or were just trying to fool around.
Boss Pei was obviously doing something similar now.
Meng Chang answered confidently, "Boss Pei, aren't you talking about the publicity method used by Struggle back then? I actually considered it at the beginning."
"In other words, using completely misplaced content at the beginning of the publicity would create a false inducement to the audience or players. That way, they would shout that they were fooled once they understood the real situation and pull down the overall evaluation in the early stages."
"However, after analyzing it in detail, I realized that the current situation of 'Successor' is different from 'Struggle'. I can't use this method."
"That's because 'Struggle' was highly confidential before it was released. Gamers knew nothing about the game's content, so they could fool them. However, the original work of 'Successor' is on Zhongdian Chinese Network. Many old readers have read it. It's impossible to fool everyone. "
"If we forcefully do this, it might make the audience realize the problem and stimulate their rebellious mentality. That would cause the results of the initial publicity to be the opposite of what we expected."
In other words, if Meng Chang were to simply use 'this is a real superhero movie' to publicize it, it would definitely be exposed by the old readers of 'Successor', resulting in some unpredictable consequences.
On the other hand, using two different methods to publicize it could play a very good role in confusion, making it even more difficult for new audiences to grasp the essence of the movie.
After all, not everyone had the patience to finish hundreds of thousands of words of the original work for a new drama that was not very good.
Pei Qian nodded, very satisfied with Meng Chang's answer.
Meng Chang had considered using the publicity method of 'Struggle'. That was an improvement.
'Struggle' might have succeeded in the end, but the publicity method of 'Struggle' had indeed attracted many bad reviews.
On the other hand, Meng Chang could see the shortcomings of this publicity method and did not force it. Instead, he combined his own understanding to give a new plan. That was something worth praising.
The method that Meng Chang was using now was essentially the same as' Struggle '. He used the wrong publicity direction to build a false expectation for the audience. Once this expectation failed, they would angrily give a bad review.
However, compared to 'Struggle', his method was more hidden and impossible to guard against. It would not be easily exposed.
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