Gao Ming's heart turned even colder after reading these comments.
That was because the situation this time was fundamentally different from the previous public opinion crisis!
Previously, Young Master Tian's video had been hotly discussed and repeatedly forwarded. This could be said to be a theoretical battle.
It exposed the chronic problems of these intermediary companies and clarified the fundamental reason why the intermediary companies could not be changed no matter how they were reformed. It even predicted the future development and changes of the intermediary companies.
It also let the tenants understand that although these intermediary companies said that they were serving the tenants, they were actually thinking of ways to earn more profits.
Of course, it was only natural for the company to earn profits. Without profits, the company would not be able to develop.
However, a company also had its values.
Was there a bottom line in the pursuit of profits? If profits and responsibilities were placed on the two ends of the scale, which was more important?
At present, most of the intermediary companies in the country valued profits far more than their responsibilities.
That was why there were all kinds of incidents that endangered the lives and health of tenants. That was why there was the appearance of renting in the name of finance.
Even if they emphasized responsibility, it was just to make a superficial article to better expand the market and form a monopoly. In the end, it was still for more benefits.
Before the netizens formed such a consensus, they might be fooled by the Home Corporation's rectification measures.
After all, they were picking generals from dwarves. The other companies were not as good as the Home Corporation.
However, after this theory was widely spread and widely recognized, netizens realized that the rectification measures of the Home Corporation were far from enough.
However, if that was all, the Home Corporation would only be scolded a few more times.
After all, there was only theory and no practice. It was equivalent to having power but nowhere to use it. They knew what was good, but they could not find a place to support it if they really wanted to take out real money.
However, the situation was different now because a new model had appeared!
The "Reality Service Department" of Slow Movement Studio had built the Real Estate Agent Simulator into a platform that was completely different from the Home Corporation. It was equivalent to jumping out of the business model and evaluation system of traditional intermediary companies and giving everyone a brand new choice.
The content that had been hotly discussed on the internet naturally became the help of this new platform!
Of course, after a new platform appeared, it was not enough to just have popularity and attention. They also had to have enough resources.
After all, the business laws of the real world were very harsh. Without resources, it was destined to be difficult to do anything, and there was no way to avoid the layers of encirclement and suppression from those with vested interests.
However, Slow Movement Studio's "Reality Service Department" had resources. It integrated the resources of Shenhua Real Estate and Sloth Apartments!
He did not lack funds, reputation, or popularity.
The only thing he lacked was time.
Shenhua Real Estate's projects were all over the country. As long as they took out a small portion of them to do rental, they would be able to form a very good advertising effect. This was nothing compared to their huge annual marketing budget. They might even be able to increase the sales of houses.
Once the Sloth Apartments started renting instead of buying, its expansion speed would definitely accelerate.
Just like Fish-Catching Internet Cafe, Fish-Catching Take-Out, Deposit Fitness, Upwind Logistics, and other physical businesses of Tengda, they took a long time to establish their roots in Jingzhou and build their reputation. During this period, they did not show any signs of aggression. However, once their reputation was formed and the model matured, they expanded outwards like wildfire!
This time, the blow to the Home Group would be even heavier.
That was because the stock price had plummeted because of the crisis of public opinion.
Now, a powerful competitor had directly declared war on them. What's more, this competitor had two giants behind him and countless ordinary tenants who had accumulated grievances for a long time!
Of course, in terms of size and share of the entire rental market, the Home Group was not weak. However, the problem was that after the environment of this public opinion war was set, the Home Group had naturally become weaker.
What's more, this was a shortcoming that the Home Group would never be able to make up for in the foreseeable future.
Everyone knew that Boss Pei was best at attacking his competitors' weaknesses. The competition between GOG and IOI back then was a living example.
Gao Ming slumped in his chair, his mind blank.
At that moment, the phone on the table rang.
Emergency meeting!
Before one wave subsided, another wave rose. He had thought that this announcement would at least put an end to the public opinion storm. However, he did not expect this to be the calm before the storm. A greater crisis was brewing.
Gao Ming stood up silently and rushed to the conference room.
At that moment, he suddenly felt that he was a microcosm of the Home Group: he was clearly helpless, but he still had to act like he was trying his best to change something …
…
…
December 4th, Tuesday …
Meng Chang was drinking tea and chatting with Chen Kangtuo in the guest room of the Thriller Hostel's office.
Meng Chang had already inspected the Thriller Hostel roller coaster project for the entire day yesterday and this morning.
This roller coaster called 'Operation Skylark' had been completely built and had been running for a period of time. It was a roller coaster after all, and they had to ensure its safety.
The next step was to wait until it was officially opened to tourists at the end of this month.
Chen Kangtuo had a confident smile on his face. "How is it? This project is great, right? Is it enough to become the next fist project of the Thriller Hostel? "
Meng Chang nodded. "Indeed."
The smile on Chen Kangtuo's face intensified. "Then … the publicity resources …"
Of course, he knew what Meng Chang was here for.
He would decide on the publicity plan after the inspection!
Meng Chang was in charge of most of the marketing and publicity for Tengda Corporation's internal projects now. Meng Chang was even in charge of the publicity for many companies that were not directly under Tengda Corporation, such as Chi Xing Workspace.
He had to admit that this authority was very important.
The publicity budget determined the popularity and popularity of the project in the early stages. At the same time, it also affected the success or failure of the project to a certain extent.
To Chen Kangtuo, this' Operation Skylark 'roller coaster was the culmination of a lot of his hard work. Be it the initial burst of inspiration or the year-long construction that followed, he had poured a lot of feelings into this project.
Thus, of course, he hoped that this project could receive publicity support. The more resources, the better!
From the looks of it, Meng Chang seemed to be quite optimistic about this roller coaster.
Since that was the case, shouldn't he give more publicity funds?
There should be no problem with this logic, right?
However, Meng Chang took a sip of tea. "I don't intend to do publicity for the 'Operation Skylark' project."
Chen Kangtuo's smile froze on his face. "Huh?"
"Didn't you say that you were quite optimistic about this project just now?"
Meng Chang nodded. "That's right. It's precisely because I think highly of it that I'm not doing publicity."
Chen Kangtuo scratched his head, his eyes filled with confusion.
Meng Chang explained, "Tengda might be huge, but the publicity resources it has are limited. It has to be used where it's needed the most."
Chen Kangtuo nodded. "That's right. 'Operation Skylark' has invested more than a hundred million yuan. This is considered a major project in Tengda. What's more, the operations of the Thriller Hostel are doing well. It's been a long time since we've received any marketing help. Shouldn't we take care of it?"
Meng Chang said calmly, "Don't be anxious. Let me finish."
"According to Boss Pei's thoughts on marketing, he has always spent a little money to do big things and used the least amount of marketing funds to achieve the best publicity effect. Tengda might have a lot of marketing funds now, but we can't be extravagant and wasteful. "
"You have to know that Tengda's project classification is not based on investment, but on a deeper nature."
"Some projects don't need to do anything and will naturally become popular. Some projects may not be accepted at the beginning, but after a certain way of operation, people's views on it will completely change, and it will usher in greater success."
"Of course, marketing funds can't be given to the former. Instead, we have to focus on the latter."
"Operation Skylark is obviously the former now. It will naturally become popular. There's no need for me to come up with another marketing plan. It's unnecessary."
"Of course, there will be marketing funds as well. I'll do regular publicity, but that has nothing to do with my plan."
"What's more, there are other investors behind the Thriller Hostel. There will be no lack of publicity funds."
"In my opinion, 'Successor' needs me more."
What Meng Chang said was indeed one of the reasons, but it was not the entire reason.
Another important reason was that he felt that the 'Operation Skylark' project could not be promoted using the Pei Consortium's publicity method at all. It could not be 'suppressed' at all!
When it came to roller coasters, apart from safety issues, they were fun and not fun. It was very difficult for them to have a vague state in between.
In Meng Chang's opinion, 'Operation Skylark' was obviously a very fun type. There was no need to use the Pei Consortium's publicity method to promote it.
That was because the Pei Consortium's publicity method was a dragon-slaying technique. In other words, it would not be easy to use it to kill chickens and ducks.
What's more, Meng Chang still wanted to get a commission.
Chen Kangtuo was instinctively a little unhappy. After all, who wouldn't want to fight for more publicity resources for their project?
However, he pondered for a while and felt that Meng Chang made sense.
As the person-in-charge of the advertising and marketing department, Meng Chang had to take everything into consideration. Successor obviously needed more publicity funds than Operation Skylark now.
What's more, Chen Kangtuo could think of a way to publicize it himself. Whether it was using Thriller Hostel's original reputation, looking for Boss Li and the others to discuss cooperation, or thinking of a way to link up with Tengda Games and make use of the popularity of Ocean Stronghold's downloadable content and Mission and Choice, this could be considered a good idea.
As a Tengda Person, he had to look at the overall situation and not be biased. That was what Boss Pei had always emphasized.
Chen Kangtuo nodded at that thought. "What you said makes sense. Alright, you can work on Successor first. I'll think of a way to deal with Operation Skylark myself."
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