All kinds of meaningless bullet screens flooded the live broadcast room. What was even more outrageous was that many bullet screens were discussing the popularity of the live broadcast room.
"The popularity is rising again? But why do I feel like the number of bullet comments has decreased? "
"The bullet screen has been diverted, it's normal."
"That's not right. After GOG's new viewing function and live-streaming were connected, many people went to watch live-streaming. I saw that the number of people in the live-streaming room had increased by two or three times in the past two days."
The names of other live-stream platforms could not be typed on Wolf Fang Live-Stream. There were blocked words, but everyone knew that this was referring to Bunny Tail Live-Stream.
"But the popularity of the various live-streaming platforms has not decreased. Instead, it has increased."
"That's amazing. Then, which platform did these viewers come from?"
"In any case, the number of people streaming on CCTV is definitely real. As for other platforms, hehe."
"According to internal sources, GOG's broadcasting rights are based on popularity this time."
"Charging for popularity? Then wouldn't the platforms be able to adjust it manually? "
"This is where GOG's official business genius comes in! Which live streaming platform would be willing to reduce their popularity? They're just trying to look impressive. They'd rather make it more popular and spend more money than lower it! "
"Could it be that he's taking the bait willingly?"
"Although this rumor is very dramatic, I don't believe it!"
"That might really be the case. I noticed that the popularity of GOG competitions on a few small live-stream platforms is ridiculously low. They might be recommended on the homepage, but they are not as popular as some small live-streamers on the platform."
"If GOG's broadcasting rights are really based on the popularity of the live-stream, that would make sense!"
"What is this called? Tengda does not profit from the poor? The big platforms won't take a single cent less, but the small platforms will be fine? "
"No, it should be said that it's just to earn face. If you don't want to give face, then give more. If you don't want face, then give less. That's very loyal!"
The competition was still going on, but a small group of people were still discussing the popularity of the live streaming platform during the break of the competition. It could be considered a clear stream.
Pei Qian fell into silence as he watched the discussions of these people intermittently.
That was because he knew that GOG's broadcasting rights were indeed based on popularity!
But he had never expected that it would result in such a result!
Not only would the income from broadcasting rights not decrease, but the key was also to label platforms other than Bunny Tail Live-Stream.
The real impression of Bunny Tail's live-stream data was already deeply rooted in people's hearts. That was because no matter how low the data was in the past, Bunny Tail's live-stream had never been beautified.
Using the opportunity of the finals, they tagged the other live-streaming platforms.
The ones that were popular were the ones that cared about their reputation and were willing to spend money on data fraud platforms.
The less popular ones were the stingy and shameless platforms that falsified data.
In any case, they were all fake platforms. Only Bunny Tail Live-Stream's data was the most realistic and the most advanced!
This was obviously far-reaching. Even after the end of the GOG international invitational tournament, it would still be effective!
"Zhao Xuming! You tricked me! "
Pei Qian was infuriated.
Zhao Xuming was the one who came up with this rotten idea!
"To think that I treated you as my trusted aide and asked you to think of a plan. How dare you trick me like this?"
Pei Qian almost wanted to put Zhao Xuming on the list for the third episode.
However, when he recalled the scene at that time, he dispelled this idea.
"Uh … wait, that's not right."
Pei Qian suddenly realized that Zhao Xuming's suggestion back then was that the broadcasting fees were linked to the real number of people on the live-stream platform.
Pei Qian had been on a whim and felt that the platform could change its popularity on its own. That was why he had changed it to be linked to popularity.
Now that he thought about it, if it was linked to the actual number of people … he might really be able to earn less!
That was because a large number of viewers had been snatched away by Bunny Tail Live-Stream. The actual number of people on these big platforms had decreased, and naturally, less money had been spent on broadcasting rights.
However, the actual number of people had decreased now. However, the big platforms still had to pretend to be fat and continue to maintain their popularity. That caused Bunny Tail Live-Stream to earn once, and GOG's broadcasting rights to earn again …
Pei Qian fell into deep thought.
"In other words … I should be the one to take the blame? Did I blame Zhao Xuming wrongly? "
"Zhao Xuming is indeed my trusted aide. He gave me a good suggestion, but did I use it wrongly?"
That dealt a huge blow to Pei Qian. He felt helpless as if the blame had flown one round and returned to his back.
"Forget it. The blame doesn't seem to be Boss Zhao's. It's fine then."
Pei Qian had nothing to say. He could only continue watching the competition.
He felt that the fries in his hand were no longer fragrant …
…
…
December 3rd, Monday …
Home Corporation's marketing department, director's office.
Gao Ming had been extremely busy for the past few days. He did not even have time to rest last weekend.
Of course, he was not the only one working overtime in the entire Home Corporation. The upper echelons and the public relations department were also working overtime.
After all, the crisis of public opinion and the plummeting stock price had caused investors to suffer. The upper echelons of Home Corporation would not have an easy time either.
Even though dealing with the crisis of public opinion was the responsibility of the public relations department, Gao Ming, the director of the marketing department, could not escape. After all, he was the one who caused this mess.
If Home Corporation had not forcefully tried to ride on the popularity of the promotional video for Real Estate Agent Simulator, they would not have been in such a sorry state.
However, Gao Ming also felt wronged. How could he have guessed that this was actually bait?
Home Corporation's "Intimate Butler" business was a new business model that the upper echelons had decided on a long time ago. This was approved at a meeting of the upper echelons. Gao Ming, the director of the marketing department, was only promoting this business.
Now that things had become like this, the internet was buzzing with discussions about Home Corporation's profit model. How could this be a problem that Gao Ming could solve?
On the other hand, the public relations department was also in a mess. They had scolded Gao Ming countless times behind his back.
From a bystander's point of view, Gao Ming was simply sending his head to someone else's blade. However, in Gao Ming's own opinion, this series of operations was completely reasonable.
Who would have guessed that Home Corporation and Slow Movement Workspace, which had never had any enmity, would suddenly be stabbed in the back?
Furthermore, it was stabbed so deeply!
It was not ethical at all!
The moment the public opinion broke out, Home Corporation's public relations department responded urgently and released a crisis public relations draft.
The general idea was that they were highly concerned about the public opinion incident this time. The company would conduct a deep reflection and self-examination. They would further reorganize the relevant businesses and promised to give the public a satisfactory answer in the near future.
Other than that, there were also some pleasantries. For example, Home Corporation had helped tens of thousands of tenants solve their housing problems, had always paid attention to the tenants' living experience, and so on.
Even though this draft did not play much of a role, at least it did not add fuel to the fire and add to the mistakes.
The public relations department had no choice. The cleverest housewife could not cook without rice!
There were so-called "5S principles" in crisis public relations, which were the principle of taking responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation, and the principle of authority verification.
Simply put, when a crisis appeared, the company that was the main body of crisis public relations could not escape or refuse to take responsibility. It should face it calmly
They had to communicate with the media and the public sincerely. They could not communicate on the surface but reject fooling around in reality
They had to respond as soon as possible and make good use of the golden time of crisis public relations
They had to have a plan and carry out their work comprehensively, taking into account all aspects
It would be best if they could obtain the endorsement of the relevant departments in charge, authoritative organizations, or individuals with a certain amount of credibility.
Generally speaking, if these five points could be done well, crisis public relations would be considered a success. It might even turn the crisis into an opportunity.
The crisis public relations of the Home Corporation this time could be considered to have achieved the principle of taking responsibility, speed first, and barely managed to achieve the principle of sincere communication.
After all, the public relations department of the Home Corporation had already issued a statement shortly after the public opinion appeared. They were not stubborn but lowered their heads and admitted their mistakes. They said that they would conduct an internal investigation and rectify it to give the public an explanation in a short period of time.
It was not easy to make such a response in a short period of time. It was much better than the crisis public relations that made things worse.
After all, the profit model and values of the Home Corporation were denied this time. These were the most fundamental things of a company. The bad impression that the Home Corporation had left on the tenants was a little hard to reverse. How could it be reversed with just a few words in the announcement?
Therefore, the crisis public relations first admitted their mistakes, left some time for internal research, and finally gave a rectification plan. This was already the best solution that could be achieved in a short period of time.
As for the principle of system operation and the principle of authority verification, these were completely beyond the ability of the public relations department.
Fortunately, after working overtime for two consecutive days over the weekend, they finally figured out a way.
It was certainly impossible to have any fundamental change in the current business model because it was related to the interests of the Home Corporation from top to bottom. A small change would not only not help, but it would also cause profits to fall, causing the stock price to be even worse.
Therefore, to put it bluntly, they should first consider how to get through the current crisis.
First, they had to make a gesture of serious repentance, and then they had to make a big show of it. Anyway, after this period of public opinion, when the heat on the Internet changed and the netizens gradually forgot about this matter, the Home Group could slowly recover.
This time, the Home Corporation decided to issue a rectification announcement, accompanied by an internal open letter.
The former was to propose some rectification measures and explain to the public; the latter was for the company to see internally, to emphasize the values, and to strengthen the internal cohesion.
Of course, the so-called internal open letter was ultimately for the public to see.
The rectification measures this time included the following: seriously rectifying the intermediary team, severely punishing all kinds of deceiving and tricking tenants to sign contracts; checking the fake housing sources on the internal network to ensure the authenticity of the housing sources; paying attention to methods when talking with landlords to reduce phone harassment; setting up a complaint mailbox to listen more to tenants' opinions.
In addition, it was to emphasize that the "intimate butler service" was also helpful to change the current situation. They hoped that everyone could be more patient, more understanding, and more support.
After all, this was the main business of the Home Corporation. After so much preparation and spending so many publicity resources, they couldn't just give up, right?
Although these rectification measures did not touch the fundamental problem, the key was that it was much better than other intermediary companies, right?
As long as they cooperated with the public relations department to create an atmosphere of public opinion that "other intermediary companies are worse and the Home Corporation is the most conscientious," it should be able to gradually calm the public opinion this time.
After all, there were only a few intermediary companies in China, and the others were not as good as the Home Corporation. The tenants could only choose among them after making a fuss, right?
This was like the story. When being chased by a tiger, one did not need to run past the tiger; it was enough to run past one's companions.
The Home Corporation's current method was to show everyone that they were better than others in the same industry.
As long as everyone recognized this, then the Home Corporation would be considered to have safely passed this crisis.
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