Seeing the new announcement, Gao Ming finally breathed a sigh of relief.
It could take a break for the time being.
As soon as the public opinion incident broke out, Home Group also issued a statement. However, the statement did not have any substantive content. It was just a stalling tactic. They first admitted their mistakes, let the public's emotions calm down, and then give a solution.
Now that this announcement was issued, it also gave a passable solution. Although some people would still curse, the entire public opinion should gradually calm down.
Of course, this wasn't just a matter for the public relations department. Gao Ming's marketing department also had to cooperate.
No matter what, he had to hire some fake reviewers to lead the way and control the comments, right?
Gao Ming was very clear that the public opinion of netizens seemed to be very powerful, but in fact, it was often very fragile.
Because everyone's power was insignificant, not to mention on the Internet.
Although fake reviewers and comments could not reverse public opinion all at once, they could at least muddy public opinion and change the focus of different netizens.
Some netizens saw the comments of the fake reviewers and felt that Home Group had made a compromise and made progress in the struggle. They were satisfied; as for those who still did not let go, because there was no longer such a loud voice, they would soon feel bored and give up.
Immediately after the video was released in the morning, Gao Ming stared at the relevant public opinion on the Internet. As he expected, the incident had the momentum to calm down.
Although there were still people cursing, it was obvious that many people had lost interest in this. Maybe everyone did not have any hope of completely changing the status quo, so when they saw Home Group's current level of concessions, they reluctantly accepted it.
This was a good sign.
Gao Ming was slightly relieved. Although it couldn't be completely taken lightly, at least in the short term, there shouldn't be any more problems, right?
…
In the afternoon, Gao Ming temporarily finished other work and once again checked the public opinion on the Internet about this incident.
The public opinion crisis in the past two days made Gao Ming extremely busy, and it also delayed the normal work flow of the marketing department.
In the next few days, Gao Ming had to continue to work intensively to complete the original work content.
Gao Ming sighed. He had no other way to deal with this.
The outside world felt that the executives of a listed company had power, and the social resources and energy they had were far beyond ordinary people. This was a fact, but Gao Ming was also very clear that he was just a senior worker. He was not free from the category of social animals. Most of the time, he was still helpless.
He subconsciously opened various social media and forums to check the reactions of netizens to Home Group's new announcement.
Logically speaking, after a series of operations in the morning, the situation should be more or less under control, and the situation should be more stable now.
However, what made Gao Ming very surprised was that the sound of cursing had indeed decreased a lot, but the voice of sarcasm and sarcasm had increased!
Not only did the public opinion not improve, it was even worse than it was in the morning!
"What's going on?"
Gao Ming was puzzled. There was something wrong with this batch of netizens. Why didn't they follow the rules?
At that moment, there was a hurried knock on the door of the director's office.
"Director Gao! Look at the joint statement of Shenhua Real Estate, Slow Movement Studio, and Sloth Apartments! "
Gao Ming's heart skipped a beat.
Although they did not know the specific content of the statement, just the three names together was enough to make people feel that the situation was very bad!
He quickly searched online and found that the three companies had indeed released a joint statement not long ago!
The content of the statement was more official, but it could be roughly summarized as follows.
For Slow Movement Studio, they would expand and upgrade the existing functions of the Real Estate Agent Simulator. For example:
They would allow the function of viewing houses to be realized with VR glasses alone. They would no longer be restricted by the PC. It was equivalent to splitting the game into an experience version and a complete version. The nature of the game would also be upgraded from a pure game to a game and practical software;
Players could freely upload real housing sources. They could also screen different housing types in different cities and establish a virtual platform for landlords and tenants to view houses online. They would no longer be disturbed by 'third parties';
They would jointly invest in a new department with Shenhua Real Estate and Sloth Apartments to be responsible for the operation and maintenance of the platform and ensure that the information on the platform was authentic and effective.
Of course, the platform's recommendation resources would definitely be biased towards Shenhua Real Estate and Sloth Apartments. That was normal. After all, these were high-quality housing sources.
On the other hand, Shenhua Corporation and Sloth Apartments' mission was relatively simple. They were mainly to provide money, resources, and brand endorsement.
Other than that, Sloth Apartments had also announced the next stage of their plan. They would change the previous model of buying and renting buildings to a combination of renting and buying, and expand to other cities faster.
In other words, Sloth Apartments had actually started the 'subletting' business.
While Sloth Apartments did not emphasize that they were different from other rental companies, netizens spontaneously agreed that Sloth Apartments was definitely different from traditional rental companies like Home Corporation.
That was because Sloth Apartments had always had an excellent reputation and was deeply trusted by tenants.
The most interesting thing was that the name of the new department jointly established by the three companies was' Reality Service Department '!
This department was actually still under Slow Movement Studio. That was because Slow Movement Studio's equity structure originally included Tengda Corporation and Shenhua Corporation. The new business was still jointly funded by the three companies, so it made sense for it to be placed in Slow Movement Studio.
However, anyone with a discerning eye could tell that this department's business was completely incompatible with Slow Movement Studio's main business!
Slow Movement Studio developed VR games, and the new department was a platform. This crossover was too ridiculous!
However, this name magically explained the relationship between the new department and Slow Movement Studio.
The Reality Service Department meant that this department mainly used Slow Movement Studio's games to better serve reality!
In an instant, it felt like the Dimension Wall had been broken.
This announcement had not been released for long, but it had already caused a heated response online!
Gao Ming and the employees of the marketing department even realized it in hindsight.
They could not be blamed for this. On one hand, it was because they had been working too much overtime recently. They were about to faint and were extremely busy. On the other hand, it was also because they did not pay attention to these three companies at all.
That was because in their concept, these three companies did not have the motivation to directly intervene. That was because their business models were too different. They did not directly form a competitive relationship!
Shenhua Real Estate, shopping malls, office buildings, and residential buildings;
Slow Movement Studio, games;
Sloth Apartments might also be renting, but they were renting buildings and renting them out. Apart from rent, they also worked with real estate developers to build model rooms and some furniture manufacturers. It was fundamentally different from Home Corporation's model of 'second landlord earning the price difference'.
Only Sloth Apartments had a reason to interfere here. However, Sloth Apartments had always been in a rather peaceful state. Ever since it was established, it had only affected Home Corporation in the territory near Jingzhou.
At first, Home Corporation was quite vigilant. However, after realizing that Sloth Apartments had always strictly followed the model of buying buildings before renting them, they thought that there was a fundamental difference between the two business models and that it was not a huge problem.
However, who would have thought that the three companies would reveal their true intentions and make a ruthless move!
It was like an old tiger that was used to dominating the forest. When it saw the other carnivores, it felt that it would not be afraid if it fought one-on-one. What's more, everyone was eating their own food. Thus, it had not been too vigilant.
However, one day, the other carnivores suddenly joined forces and surrounded the old tiger. Only then did the tiger realize that it was going to die!
Gao Ming was also in a state of confusion. It even suspected the authenticity of this matter.
The netizens were obviously confused as well. However, compared to Gao Ming, they were in a different kind of confusion.
Gao Ming was panicking as if a catastrophe was imminent, while the netizens were overjoyed as if a pie had fallen from the sky.
"Oh my god, Dream Cross-border Linkage!"
"The name of this department is actually the Reality Service Department. That's ridiculous! In my opinion, it would be more domineering to call it the 'Reality Interference Department'. The game interferes with reality. The Mechanical Intelligence Crisis is coming! "
"A game manufacturer is working with a real estate developer to rent a house together? Boss Pei called you an expert. You're better at breaking the dimensional wall than me! "
"I'm afraid that you don't know. Let me tell you that Slow Movement Studio is funded by Tengda. The core personnel are former employees of Shang Yang Games. It's said that the idea for the game came from Boss Pei. With the cooperation of Sloth Apartments, would you believe me if I said that Boss Pei did not plan it?"
"That's great! I've been wondering when the Sloth Apartments would be opened here. Now, I finally see hope! "
"Shenhua Real Estate can be considered a general among the dwarves among the real estate developers. Its reputation is relatively good. At the very least, there haven't been any serious quality problems. The service level of the property is also relatively high-end."
"To be honest, I don't particularly trust Shenhua Real Estate, but I trust Boss Pei and Sloth Apartments. As long as Boss Pei participates in this new platform, it will definitely be reliable! "
"Young Master Tian's video said not to despair. We should look forward to the emergence and development of companies that break the status quo of renting. Isn't there one now? This time, it's no longer a small fight. It's another business model innovation! "
"Compared to this, the Home Group's statement doesn't hurt at all. Sigh, we really shouldn't have too much expectations for such a company. "
"Actually, Young Master Tian's video has already analyzed it clearly. Who would still have any expectations for Home Corporation? It's just some fake reviewers spending money to wash the floor. Home Corporation's stock price has plummeted, and they can't sit still anymore. "
"I only want to say four words to this: Increase your efforts! I can't wait for all these domestic intermediaries to die! "
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