Nowadays, e-commerce and online shopping were growing at an explosive speed, and many industries were labeled as "traditional."
The fashionably dressed female boss in front of him was a rich second-generation heir of a clothing company. A company that had been developing for 20 years was declining in her hands.
Fang Tian finished reading her company's information. In fact, the real reason why her Jasmine Clothing went bankrupt was not because of her, but because her father could not continue and handed the company to her.
However, Bai Mori could not save herself.
Fang Tian drank a mouthful of red wine and looked at the FRB opposite him: "Is there really nothing you can do about the current situation?"
Bai Mori smiled bitterly and shook her head: "When my father handed the company to me, the company's performance had already sunk into a major loss. Originally, Jasmine Clothing had three factories in the country, one in the Pearl River Delta and two in the Yangtze River Delta, but now only one factory is still producing. "
"As for the physical stores, at its peak, there were 1,200 branches in the country, but now there are less than 300 left, and more than half of the stores are operating at a loss."
The clothing industry was too cruel in the country. There were many factories, but the profits were meager, and the ability to resist risks was low. A small change in the environment would cause a large number of factories to close down.
Especially under the impact of e-commerce, many physical clothing stores could not continue operating, and many manufacturers' channels were shrinking.
Fang Tian smiled and said: "Do you blame me for the impact of e-commerce on your company?"
Bai Mori shook her head slightly: "No. E-commerce is the trend of the times. Even if you don't do it, someone else will. My company did not keep up with the trend and was eliminated by the times. "
This female boss had a high level of awareness, and Fang Tian appreciated her a little.
"Have you ever thought of opening a clothing store in the Holy Hall?" Fang Tian asked.
"Yes." Bai Mori nodded: "It has already been opened, but to be honest, it is not realistic to rely on that store to save my company."
Fang Tian knew a little about the Jasmine brand. It had invited many famous celebrities to endorse it and spent a lot of money to advertise on the national television.
In other words, this brand was very valuable, but even so, it could not withstand the fierce competition.
Bai Mori's eyes were full of expectation: "Mr. Fang, can you give my company a prescription? I know you must have a way. "
Fang Tian faintly said, "Unfortunately, I don't have any good solutions for your company's current situation."
Bai Mori didn't believe him. "Mr. Fang, you are the creator of business miracles. You can build the company into an empire in just two years. You must have a way, right?"
Her gaze was filled with trust towards Fang Tian!
Fang Tian felt a little uncomfortable under her gaze. He nodded slightly. "Actually, there is a way. But your company must make drastic changes! "
Bai Mori felt a trace of excitement in her heart. The big boss was willing to write a prescription.
"What exactly should we do?" Bai Mori asked anxiously.
Fang Tian stretched out three fingers. "Three big moves that can help your company get out of trouble!"
Bai Mori was filled with anticipation as she listened to him continue.
"First, since your factory can't produce anymore, you might as well shut it down. From now on, Jasmine Clothing will only focus on design! "
"Secondly, the cost of physical stores is high. Since most of the existing physical stores are losing money, we might as well close them all. Jasmine Clothing only focuses on e-commerce platforms! "
"Thirdly, withdraw from sales. Yes, don't do sales anymore. Do brand licensing and license the brand to other manufacturers! "
"Boom, boom, boom!" Bai Mori was shocked!
Her expression changed from surprise to astonishment, and then to shock!
Her eyes widened, and she couldn't speak for a long time.
Fang Tian was indeed a legend. Such a reform was too drastic!
Three big moves to cut down all aspects of the company!
Bai Mori found it hard to understand. "Without the factory, without the physical channels, without sales? Can Jasmine continue to exist? "
"It will continue to exist. And it can bring you more than 90% of the profits! "
Fang Tian's words shocked Bai Mori again. Bai Mori's eyes widened again!
Fang Tian was indeed a business genius. What he thought was something Bai Mori didn't even dare to think about.
She was very doubtful. "90% of the profits? How is that possible?"
The clothing industry was very cruel. Most companies only had a profit of less than 5%. Some even had a profit of only 2%. It was already very lucky for this industry to not lose money and still survive.
As for 90% of the profits, Bai Mori didn't even dare to think about it.
Fang Tian took out his phone and typed three words on the screen. Then, he turned the screen to face Bai Mori.
Bai Mori looked at the screen. "Brand licensing?"
"Yes, the key word is' brand licensing '." Fang Tian snapped his fingers. "Now, the most valuable thing in your company is the brand. It is also the only valuable thing. You can license the brand to others. You don't need the factory or the stores. You can keep most of the profits for yourself."
This model had been proven to be successful in Feng Yu's previous life.
If Feng Yu searched for "blankets" or "quilts" on Taobao, he would be able to find a lot of "Southern X people" and "Northern X wool" brand stores.
Especially Southern X people. Through this model, Feng Yu could earn more than 90% of the profits from the brand licensing alone!
Of course, this model was also criticized by many people. The so-called brand licensing was just selling the "tag" and licensing the "tag" to other factories and stores. It was only focused on making money, but the quality of the products could not be guaranteed.
There was nothing wrong with the brand licensing model. Many famous international brands were doing this. For example, Disney was also doing the brand licensing and licensing other factories to produce and sell their products.
But the key was the quality control!
Fang Tian explained this model to Bai Mori.
As the boss of a listed company, Bai Mori was not stupid. She soon understood the key points.
She was surprised. "Mr. Fang, this model is great!"
Fang Tian thought for a while and reminded. "Although this model is good, you must pay attention to two points."
"First, do not license too much. If you license the brand to a third party just to make money, your management will be messed up, and your brand will be ruined. "
If a clothing brand is licensed to a glass manufacturer or a crib manufacturer, as long as the other party is willing to pay, the brand will be ruined.
"Second, set up a complete design and quality control system. All the authorized manufacturers must strictly control the quality of their products."
"Without a good quality control system, your brand will be ruined!"
Bai Mori remembered all these in her heart.
She happily raised her glass and clinked it with Fang Tian's glass. "Thank you for your advice. Your words are like gold!"
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