"Manager, we have checked all the contracts and the finance department. It has nothing to do with me. We did not sign any contracts with the Daqian and did not pay them 1 RMB for the advertisement!" After the whole morning, the Legal and Finance departments were getting impatient. The marketing manager finally gave up looking for any evidence of Sony and the Daqian signing any contracts or payments.
The truth was obvious. Sony did not sign any contracts with the Daqian and did not pay them 1 yen for the advertisement.
"This is impossible! Is there really free advertising in this world? " The manager felt that this was extremely inexplicable. He looked at Nohara Hiroshi beside him, and then said with a dark face, "Now, in front of me, call Daqian on hands-free and ask him about this matter!"
"Yes!" It took a lot of effort for Nohara Hiroshi to find the name card of Daqian's Jiro Koizumi from his long list of name cards. Then he dialed his number.
"Hello, I am Jiro Koizumi. Glad to be of service!" Jiro Koizumi said politely.
"Hello, I am Sony's Hiroshi Nohara!" Hiroshi Nohara said loudly. "I would like to ask you a question. Why did our Sony advertisement appear on your company's VCD?"
"Mr. Nohara? Do you still need to ask this question? Of course, it is because we are promoting Sony! "Jiro Koizumi laughed.
"But Sony did not sign any contracts with you and did not pay you any fees. Why are you advertising for us?" Hiroshi Nohara asked.
"Hahaha, Mr. Nohara, look at what you are saying. Of course, it is because of our relationship with Sony!" Jiro Koizumi laughed happily. "To be honest, the CEO of our Fusang Daqian Entertainment, Ma Huatou, had always admired and admired Sony. He had set Sony as his goal and started his career!"
"So, to thank Sony for encouraging our CEO, our Fusang Daqian Entertainment will do our best to promote Sony. This is our Fusang Daqian Entertainment's sincerity!"
"But … …"
"No buts, Mr. Nohara. I know you are touched by my actions, but you don't have to thank me. This is what we should do. At the same time, our Fusang Daqian Entertainment is looking forward to working with Sony. If Sony needs anything, you can contact us anytime. We will be at your service! " After saying that, Jiro Koizumi hung up the phone. Then, he patted his little heart crazily, and his face turned red with fright.
Koizumi Jiro knew that Sony would call to ask about this matter. That's why he had prepared such a long speech beforehand. All in all, it was to suck up to Sony and make them happy. Then, this matter will be over.
In fact, Fusang's other top brands had also done the same thing. After that, someone discovered this interesting story and started a new meme. "Free Daqian Entertainment."
Fine, it was really free!
Hiroshi Nohara hung up the phone and looked at his manager. He wants to know how his manager will handle this matter. But the problem was that the manager himself was also dumbfounded.
He had been an advertising manager for his whole life and had never seen a platform giving out advertising for free. Was this considered illegal?
From the legal point of view, advertising without Sony's permission was against the law. But this matter can be brought to court?
Fine. If Sony dares to sue, then the headlines of tomorrow's newspapers will be "Sony is suing because the defendant had advertised for Sony for free!"
When this title was released, Sony was going to be a laughing stock.
The manager had been around for a long time and still does not know how to handle this matter. He can only let the higher-ups know and wait for their decision.
— — —
After hanging up the phone with Sony, Jiro Koizumi started working again. He was very busy now. Every day, there were many companies who wanted to advertise on Daqian VCD players.
Initially, Jiro Koizumi had to go to more than 100 companies to negotiate with him. He had visited more than 100 companies in half a month and still did not manage to get any deals.
But now, Jiro Koizumi does not need to go out anymore. There were endless calls to Daqian Entertainment. There were at least 100 companies who wanted to advertise on Daqian VCD players. There were too many people who wanted to advertise on Daqian VCD players. Jiro Koizumi had to schedule his appointment to a week later.
There was no other choice. Daqian VCD players' advertisements were very popular!
Daqian VCD players had promoted a few games like < Sword and Saber Divine Realm >, < Tomb Raider >, < Resident Evil >, etc. These games were very popular after they were released. Even the sequels of famous IP games did not achieve such results.
In the eyes of all the companies in the gaming industry, this was a very inconceivable matter. That was because if a brand new original game did not have any prior publicity, no matter how good the quality was, it would usually take more than a month for the game's reputation to ferment before it became a popular game.
Even Pokemon in the past was the same. It took more than a month for the game to become popular.
These few Daqian games were also developed by Daqian, but they were able to become popular after they were released. Other than the advertisements on the VCD players, there were no other promotions.
In addition, there were also a few comics, such as "Detective Conan". The speed at which they became popular was also very amazing. They directly pushed the sales of the third issue of a newly born comic magazine to more than 100,000 copies. This growth speed was also extremely amazing.
Anyway, the few products that were promoted by VCD players had become popular. The video game industry and the comic industry were all shocked.
Then, there were some comments on some news media. These comments were from an analyst's point of view. They felt that this VCD player advertisement would be one of the most important advertisement media in the future.
This VCD player advertisement was also a TV advertisement. After all, it was broadcasted on TV!
Also, the VCD player's advertisements were exclusive to the player. It was different from the TV stations, which had 7 to 8 advertisements every 10 minutes. A VCD player's VCD player would last for 40 minutes, and there would only be one advertisement from start to finish. This effect was awesome.
Most importantly, VCD player advertisements were very cheap. It was half the price of a TV advertisement, but the publicity effect was doubled. It was a good deal.
Especially now, Daqian VCD players were expanding their market. In the future, the Fusang family would have more than 10 million units of VCD players.
At that time, millions of families would be able to see the VCD player's advertisement. This was a high quality advertisement media.
Anyway, these articles were all praising the VCD player advertisements, and many companies started to pay attention to the VCD player advertisements.
If it was a new product, people would be wary and worried. But on the other hand, once the new product proved that it was profitable, people would become irrational and blinded.
In just one week, the VCD player advertisements, which no one cared about, became popular among all companies. Daqian Entertainment's 500,000 VCD player advertisements were all sold out. The pre-orders were booked until one month later. According to the calculation of 20 RMB per VCD player, the daily profits were 10 million Yen!
Daqian Entertainment had no choice but to increase the price of a VCD player advertisement to 25 RMB. 25 RMB was the total cost of the VCD player.
Daqian Entertainment's VCD player production cost was reduced to zero!
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