"Boss, didn't you say you were going to give me three suggestions? Why is there only one? And it was given to me by Ma Yun! "Ma Huateng grinned.
"What's the hurry? I will give it to you now!" Boss Jia rolled his eyes and said, "Listen, although I am only giving you one suggestion, this suggestion is better than thousands of suggestions. It can at least double the income of Fusang Daqian Entertainment!"
"What?!" Ma Yun and Ma Huateng's eyes widened. The income of Daqian Entertainment in two months was as high as five billion yen. If it was doubled, their monthly income would increase by five billion yen. How could there be such an awesome suggestion in this world?
"This suggestion is very simple. Just one word, advertisement!" Boss Jia smiled.
"Advertisement!" Ma Huateng and Ma Yun were stunned. Didn't they need to spend money to advertise? When can they make money?!
"You two, let me ask you, what's the best-selling advertisement in the world?" Boss Jia shook his finger and asked with squinted eyes.
"Of course, it is the TV advertisement!" Ma Huateng and Ma Yun said at the same time.
That's right. In this era, because of the wide dissemination and the vividness of videos, the best advertisement would always be the TV advertisement. It was not radio advertisements, newspaper advertisements, outdoor posters, etc. The total income of all the advertisements was not even a fraction of the TV advertisement.
Therefore, the best advertisement would always be the TV advertisement.
"Oh yeah, where will our VCD player be played?" Boss Jia asked again.
At this moment, Ma Huateng and Ma Yun suddenly had a feeling of enlightenment. Boss Jia continued, "Our Guangying Supermarket is a super advertising platform that is not inferior to the TV station in this world!"
"First of all, our VCD discs can't only store movies or TV series. Can't we store advertisements in them?"
"Therefore, I suggest that when the VCD player starts playing, it will be a 15-second TV advertisement. Then, in the middle of the VCD, another 15-second advertisement will be played. As for the fees, we will calculate it according to the VCD disc. We will charge 20 yen for each disc. This way, we can recoup our VCD printing costs."
Hearing this, Ma Yun couldn't help but ask, "20 yuan for a disc? Isn't that too expensive?"
"Expensive? How can it be expensive? "
"The maximum number of times a disc can be played is 30 times. Let's take the middle number and make it 20 times!"
"That is to say, for a price of 20 yuan, I can broadcast the advertisement 20 times between a family!"
"What kind of concept is that? Fusang's advertisements are the most expensive and have the highest viewership ratings. Their daily average viewership is equivalent to 1.2 million households, and they charge 200,000 yen for a 15-second advertisement! "
"That is to say, on average, the cost of spreading the TV advertisement to each household is 1.6 yen. The price for 20 households is 32 yen. Our price is still cheaper, but the spread is more extensive!"
"Oh right, the TV station's commercial is a total of 8 commercials in 2 minutes. Can the audience really remember these commercials?"
"But our VCD commercial is different. In the 45 minutes long broadcast time, we only have 30 seconds of commercial! This is much more cost-effective! "
"Let me calculate. We have sold 100 million discs, and we can earn 2 billion yen in advertising fees. Of course, this is just the start of our business, so we will consume more discs!"
"But we can also look forward to the future. In the future, when we expand our business, there will be tens of millions of households in Japan. If every household watches 10 VCDs a day, then the number of VCDs added every month will also exceed 100 million. In this way, our monthly advertising revenue will reach 2 billion yen!" "That's right. That's right.
"That's not all. Not only can we advertise on the VCD discs, we also have Guangying Legend magazine, right? This is also the best advertising medium. We can mobilize the cultural companies that cooperate with us and let them advertise in the magazines. This way, the customers who order and rent their content will increase, and their share will increase. This is a win-win situation! "
"Other than that, we have more than 10 million household members. This is our biggest asset. In the future, when we have business partnerships, promotions, and brand events, these household members can be sold by the number of people!"
Boss Jia kept talking to Ma Huato and Ma Yun. Ma Huato and Ma Yun listened with great interest, and they looked at Boss Jia with fear.
The two of them thought that they were shameless in business, but they didn't expect that compared to their chairman, they were as pure as a little white flower. Boss Jia was the most shameless boss in the world.
This guy took advantage of the benefits of all the customers to the extreme. Not only would he try his best to earn every cent from the customers, but he would also try to squeeze every cent from the business partners. If possible, they felt that Boss Jia would not even let the aliens go. He would try to squeeze every cent from the aliens … if there really were aliens in this world.
At this moment, Ma Yun and Ma Huateng finally understood why Boss Jia was able to become the richest man in China. This kind of shameless talent was something that they would never be able to learn in their entire lives!
"Ahem!" After talking for more than 20 minutes, Boss Jia felt that his mouth was dry. He drank a cup of tea, and then waved his hand. "Okay, I'll stop here. But it doesn't mean that there are only so many ways to make money. There must be more ways to use advertising that we didn't think of!"
"So, the first thing you need to do is to hurry up and execute what I just said. The second thing is to brainstorm and find ways to develop more advertising channels! "
"But there's one thing that's very important. That is, pay attention to the user experience. Don't let the users be too tired of advertising … How about this, I'll set a standard for you. The number of advertisements that users see cannot be more than the number of advertisements seen by the TV station. It should be maintained at about one-third of the number of advertisements seen by the TV station."
"As long as there's a comparison, it will reflect our advantages and benevolence!" Boss Jia touched his conscience and said, "We are a company that develops in all aspects of morality, intelligence, physique, aesthetics, and labor. We do the best for the customer experience. Everything is for the customer. Do you understand?"
"Understood!" Ma Huato and Ma Yun nodded at the same time. They understood too well!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
