Ma Huateng felt that this employee's idea was good. Also, Boss Jia was used to doing things swiftly. He got his secretary and both of them came up with a proposal. Ma Huateng then went to Boss Jia for approval.
In the end, Boss Jia took a few glances at the proposal and threw it out. He asked Ma Huateng to edit it again. He scolded Ma Huateng, "You wastrel, give it back to me after you edit it." Ma Huateng felt wronged. Ma Huateng then went back to edit the proposal and passed it to Boss Jia.
In the end, Ma Huateng was thrown out again.
After being thrown away several times, Ma Huateng finally couldn't stand it anymore. He had no choice but to knock on Ma Yun's office door and give the report to Ma Yun. After reading it, Ma Yun would give his opinion on the revision and see what Boss Jia thought needed to be revised.
Ma Yun read it again and again. Ma Huateng complained, "I just don't understand. Do you think the boss is targeting me? My plan is so perfect!"
"In order to achieve the highest demonstration effect, I had specially invited all the leading brands in those industries. Sony from the electronics industry, Rolling Stone from the music industry, Wal-Mart from the fast selling industry, Bandai from the toy industry … … These are all the top brands. If we can get these companies to advertise on our VCD players, then we will be able to achieve the highest demonstration effect. Our advertising business will be successful!" Ma Huateng felt that his plan was perfect. It was not foolproof.
As a result, before Ma Yun finished reading the plan, he heard Ma Huateng's complaint. He smiled bitterly and said, "Lao San, I don't need to read it. Have you forgotten the identity of our boss?"
"How can I forget? He is the Chairman of Daqian Group! "Ma Huateng said.
"You also know that our company is Daqian Group. But why are all the brands in the proposal from other companies? Why is there no brand from our company?" Ma Yun said calmly.
"I …" Ma Huateng's expression was shocked, and then instantly turned pale. He also understood where his problem was. Boss Jia had been trying his best to get the best brands in the industry to advertise in his VCD player. However, he did not expect that he would completely ignore Daqian's own products. It would be strange if Boss Jia was happy about this!
"I'll change it right away!" Ma Huateng picked up the plan and began to revise it like a primary school student who had made a mistake.
It took Ma Huateng half a day to revise the plan. Ma Huateng then plucked up his courage and sent the plan to Boss Jia again.
This time, Boss Jia did not throw out the plan. Instead, he said calmly, "Looks like you finally realized where your mistake was!"
"Yes!" Ma Huateng nodded pitifully.
"Don't blame me. Haven't you realized that you've been too arrogant recently?" Boss Jia stared at Ma Huateng, and Ma Huateng's body lit up again. It turned out that Boss Jia was not only dissatisfied with the report, but he was also giving him a warning.
"The direction of this report is correct, but there's a problem with the operation method!" Boss Jia looked at the report and muttered, "There's a saying in Hua Xia. It's called a mule or a horse that goes out for a walk. The reason why our advertisement is not selling well is indeed related to the fact that we don't take it out for a walk!"
"But you can't just use the top brands in the industry. Although it looks good, the onlookers will think that it's the charm of the brand itself, and not the strength of our advertisement itself."
"So this time, we have to work on both sides. We have to find some top brands to enter our company, and at the same time, we have to advertise some unknown brands. We have to make them popular as fast as possible and become super popular. Tell all the companies that if they want to advertise, the advertising effect of Daqian Entertainment is the most magical! "
"Yes!" Ma Huateng nodded obediently, and then asked carefully, "But boss, in order to make a product popular, publicity is important, but the quality of the product itself is more important. We can put in all our efforts to advertise, but if the product doesn't become popular and sells poorly, won't we be shooting ourselves in the foot? We have to find something that has the highest probability of becoming popular! "
Ma Huateng said with a pained expression.
It was easy to find something that would become popular to advertise, but it was very difficult to do. After all, no one could guarantee that something would become popular!
However, Boss Jia didn't seem to think so. He smiled and said, "You have been focusing on the VCD player recently, but you forgot that I have already given you something that will become popular!"
— — —
Wednesday, September 14th.
Mr. Ichiro Honda came home from the company tiredly. The situation of tribute tea had fallen into a very bad situation.
Due to the various chaos in the company, the development of tribute tea had stagnated for two months. Moreover, he had encountered a huge problem with the capital of tribute tea.
The price of Yu-Gi-Oh's milk tea was still maintained at 100 yen per cup, which forced tribute tea to follow the price.
Although tribute tea began to work hard to clean up the internal supply chain and reduce the cost, the cost of tribute tea was still maintained at 90 yen per cup. A cup of milk tea could only earn 10 yen.
Considering the total sales of 60 million cups of tribute tea per month, 10 yen was 600 million yen in profit, which seemed to be enough for the development of tribute tea.
However, the miraculous thing was that this money only existed in theory. Tribute Tea's funds basically did not increase by much. There seemed to be an invisible cost in the company that directly stole the last 600 million yuan of profit. This made Honda Ichiro very anxious.
What Ichiro Honda didn't know was that this was a common problem in many large companies.
That is, the cost calculated by the actuary often had a huge gap with the actual cost. The actuary integrated all the data and accurately calculated the cost of 90 yen per cup, but the actual cost was 100 yen. All the theoretical profits would disappear without a trace.
And the magical thing was that if the actuary raised the cost to 100 yen per cup, the actual cost would increase to 110 yen per cup.
This effect was called the "Fuzzy Effect", and this kind of cost was generally called the Fuzzy Cost. Anyway, it was a cost that couldn't be understood.
Therefore, large companies had to maintain their profit margin of at least 30%, because only with such a profit margin could they offset the Fuzzy Cost. Otherwise, the company would lose money.
Now that tribute tea was in such a huge Fuzzy Cost, it seemed that the only solution was to raise the price, but the market would be completely taken away by Yu-Gi-Oh.
Ichiro Honda was worried!
"It seems that the franchise system is really better than the direct operation system. At least all the franchisees will work hard, and they won't be lazy like our employees!" Ichiro Honda sighed. He was more and more envious of the franchise system.
Because the franchisees made money for themselves, they never slacked off. However, the employees of tribute tea were different. Because of the existence of human laziness, these employees always found ways to slack off.
Ichiro Honda wanted to curb this phenomenon, so he planned to set up a special department to assess these employees. He wanted to use a hard method to reduce the chances of them slacking off.
However, after calculating the cost, Honda Ichiro gave up on the idea. If he wanted to build such a department, the tribute tea company would have to hire a large number of staff to supervise them. The cost would rise again, and the tribute tea company would not be able to make money.
These messy things made Ichiro Honda's hair turn white. He was so tired that when he returned home, he collapsed on the sofa in the living room. Then, he was surprised to find that the TV was playing a Hua Xia TV drama in Chinese with Fusang subtitles. The main character seemed to be a monkey.
"What is this?" Ichiro Honda asked in a bad mood.
"This is the TV drama" Journey to the West "by Hua Xia. The acting is really good, and it's so good!" Ichiro Honda's wife praised.
"Journey to the West!" Ichiro Honda naturally heard the name of this novel, but his face showed a few doubts. He asked, "Since when did our Fusang TV show a Hua Xia TV drama?"
"This isn't a TV drama. This is a VCD disc. This is the VCD disc that I became a VIP member of Guangying Supermarket a few days ago. It was one of the four discs in the VCD disc that was delivered to us."
"Unfortunately, the Journey to the West that was given only one disc with a total of two episodes. I will go to the supermarket tomorrow and rent the rest of the discs!" Ichiro Honda's wife said again and again as she watched the monkey on the TV obsessively.
Well, Ichiro Honda did marry a good wife. Obviously, their family was so rich, but they still chose to rent discs instead of buying them.
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