"No. We cannot let Daqian continue to develop like this!"
"That's right. We, Sony, are going to focus on the entertainment industry. According to our plan, our console will be released at the end of this year. We have invested so much in the entertainment industry, and we cannot let others disrupt us!" Feng Yu said.
Sony's board of directors started to speak. The meeting room was filled with the atmosphere of war. To Sony, Daqian's rise in the VCD player industry was unacceptable.
Sony was originally in the electronics industry, and Sony had reached the peak of this industry. Now, it was difficult for Sony to develop further in the electronics industry. That's why they had to find a new direction to develop their products.
Since 1980, Sony had found a new direction to develop their products. That was to focus on the entertainment industry.
In 1964, due to an unexpected breakthrough in technology, Sony released their first headphones to the public. Sony did not expect this headphone to be a hit. It became the hottest headphone in the market, and at the same time, Sony made a few hundred million USD in profits.
At that time, Sony realized that humans could invest so much money into music.
So, Sony bought a stake in Columbia Music in 1968, and in 1982, they released the world's first CD player. Sony went further in the music industry, and at the same time, Sony realized the potential of the entertainment industry.
In 1989, Sony bought over Columbia Pictures for 5.9 billion USD, and became one of the world's top six movie studios. This was the start of Sony's development in the entertainment industry.
At the same time, in 1989, other than choosing to focus on music and movies, Sony set their sights on video game consoles because of the popularity of Mario Brothers. After that, the PlayStation game console was launched.
All in all, Sony had set the entertainment industry as their main focus. Sony was dreaming of owning more than 20% of the global entertainment industry in the future. They wanted to be the king of the entertainment industry.
Sony had been working hard in this direction, but they did not expect that under his watch, Daqian Entertainment would suddenly rise at an unimaginable speed.
Sony had noticed Daqian last year.
Last year, Sony had been planning for the PlayStation game console. Sony knew that the only way to beat Nintendo was to have a better game lineup and at the same time, attack Nintendo's popular games.
So, Daqian, or more accurately, Daqian's Pokemon, entered Sony's sights.
In the past, Sony was the one behind the attacks on Pokemon. Sony had spent less than 1 million USD on Pokemon, and Pokemon was almost destroyed in the US.
However, due to Boss Jia's miraculous handling of the situation, Pokemon became popular in the United States. Nintendo also started to investigate the culprit behind the scenes. In order not to alert Boss Jia, Sony retracted their hands and did not want to cause any more trouble for Boss Jia.
Later on, Sony changed their mindset. Since the Pokemon's strength could not be changed, they might as well pull the Pokemon to their side. That was why they tried to pull the Pokemon to their side. But at this time, Boss Jia knew what would happen next. He would never join Sony. So, he betrayed Sony and gained a lot of favor from Nintendo.
So, Sony's attitude towards Boss Jia and Da Qian was not very good. It could be said that they were somewhat hostile. But before this, it was only a little hostility. Sony did not even put Da Qian in their eyes. In Sony's view, Da Qian was just a little brat who had just emerged. Sony only needed one kick to send him flying.
At first, Sony did not expect that before Sony went after the Daqian, the Daqian had started to attack Sony. The Daqian had developed VCD players behind Sony's back and even brought it to Fusang to sell. It was selling like crazy. In just two months, the VCD players had gained 1.5 million users. This had squeezed Sony's VCR market and also affected Sony's path to entertainment.
After all, Sony had always treated the VCD players as their own. Now, the Daqian had set up Guangying Supermarket and used Guangying Supermarket to control Fusang's cultural industries and copyrights. If the Daqian continued to develop, then the VCD players and cultural industries would be monopolized by the Daqian. In the end, the VCD players would become a fortress, and it would be impossible for Sony to break in.
In the future, there would be a sad situation. Sony Pictures or Sony Music would produce a movie or VCD and want to sell it to the audience.
But the audiences were used to buying music or VCD players from Guangying Supermarket. They did not care about other channels. If that was the case, Sony would have to pay the Daqian entrance fee for the Daqian to allow their products to be sold in Guangying Supermarket.
This was the most ridiculous thing in the world.
So, Sony's internal staff quickly came to a consensus. They must not let the Daqian's Guangying Supermarket grow. If not, Guangying Supermarket would be the biggest nightmare for Sony's future.
"Mr. Chairman, do we have any way to stop or even destroy the Daqian?" A director asked.
"It's very difficult!" Nobuyuki Idei's face was full of wrinkles.
"What's so difficult about this? Aren't the VCD players ours? We just need to stop the Daqian from using our VCD players, and everything will be settled! "A director said loudly.
"That … … Actually, the VCD player patent is not in Sony's hands!" Nobuyuki Idei replied helplessly.
"What? Isn't the VCD player our patent? " Unexpectedly, a few directors asked at the same time. It was as if in their eyes, VCD players were Sony's patent.
In fact, this was a very normal thing. Before the Great Chiliocosm, the only company that was interested in optical discs was Sony. Other companies were not interested in optical discs at all. Therefore, many people in the market thought that optical discs were Sony's patent.
But Nobuyuki Idei knew that the VCD player patent had nothing to do with Sony. VCD players were invented in 1954. But at that time, VCD players were too advanced, and there was no way to use it. So, the inventor could only hold on to the patent for 20 years. When the patent expired, he did not make any profits.
When Sony released the CD player, it was in 1982. It had been 28 years since then. At that time, the CD player was no longer patented, and Sony could use it freely.
But because no other companies were using VCD players, people thought VCD players were Sony's patent.
"Damn! How can this be?! " Nobuyuki Idei quickly explained everything to the directors. Many of them were disappointed. If the VCD player patent was in their hands, then it would be easy to deal with the Daqian players.
"Cough, cough!" Nobuyuki Idei coughed to calm the agitated shareholders down. Then, he said: "We must fight this war. But the key is how we fight this war to ensure our victory. We must chase the Daqian out of the VCD player market!"
"What's so difficult about this? I have a simple solution. We don't need to chase the Daqian out of the market. We can just acquire this Daqian Entertainment! " A director said. This person was the representative of Fusang's famous Mitsui Group. At the same time, he was also the successor of Mitsui Group, Mitsui Hidei.
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