There was a reason why Chen Guozhi cared about the marketing of The Smiling, The Proud Wanderer.
First of all, he was the director of the movie. Although the box office success or failure couldn't shake his position in the industry, who would want his movie to be ignored in the market?
Secondly, he appreciated Lu Chen. After more than half a year of cooperation, Chen Guozhi had a good understanding of Lu Chen. He appreciated Lu Chen's character, talent, and dedication in work very much.
He didn't want Lu Chen to make a low-level mistake at the most critical moment.
Nowadays, the box office of the movies was getting higher and higher, so it was more and more dependent on marketing. Especially those blockbusters with amazing investment, they often needed a lot of marketing expenses, which often took up more than 30% of the total budget.
Two months ago, "Young Pugilistic World", "The New Seven Heroes and Five Gallants", and "Pugilistic World Wanderer" had launched a publicity war. The amount of money invested was not a small amount. Putting aside the final tragic result, the public opinion formed at that time was undoubtedly very strong, attracting the attention of countless people.
Now the three Wuxia movies all failed, and even the reputation of the whole theme was dragged down. Under such circumstances, The Smiling, The Proud Wanderer was in an awkward situation, which undoubtedly needed to be solved through marketing.
But it was obviously not easy to rebuild the confidence of the audience.
So Chen Guozhi was very worried. Was there enough time to carry out large-scale marketing in the remaining 20 days?
Regarding Chen Guozhi's question, Lu Chen smiled and said, "Director Chen, don't worry. We have already started the marketing work. I believe you will see the results soon!"
In fact, strictly speaking, the marketing of The Smiling, The Proud Wanderer had already started last year, but they didn't invest a lot of money in the media to advertise.
Originally, the official marketing period of The Smiling, The Proud Wanderer would be in July or August, but it was messed up by someone, so they could only delay it until now.
But the marketing and publicity department of Chen Fei Media was not just for show. The relevant preparations had already been completed, and they were just waiting for the right time to help The Smiling, The Proud Wanderer regain its reputation as a Wuxia movie!
If other young people said this to him, Chen Guozhi would only think that they were exaggerating. But as for Lu Chen, he chose to believe Lu Chen because of the trust built up in more than half a year of cooperation.
"That's good …"
After thinking about it, Chen Guozhi said to Lu Chen, "I also know a lot of people in the media. If there's a need, I can more or less help. Also, are you not going to attend the Shanghai International Film Festival next month?"
Shanghai International Film Festival?
Lu Chen was stunned. He had never thought of sending The Smiling, Proud Wanderer to the Shanghai International Film Festival.
The Shanghai International Film Festival was one of the three major film festivals in the country, and it was the earliest one. It was established in the early 1990s and was held once a year. It was also the first film festival in the country to be recognized by the International Film Producers Association. It was one of the 15 international A-list film festivals in the world and was recognized by the International Film Producers Association.
Compared with the Beijing International Film Festival, which was also one of the three major film festivals, the Shanghai International Film Festival focused more on expanding the commercial market and encouraged diverse artistic creation. Therefore, it attracted many filmmakers from home and abroad to participate.
Chen Guozhi said seriously, "Actually, I would prefer you to hold the premiere of The Smiling, Proud Wanderer at the Shanghai International Film Festival, but the timing is not right."
The Shanghai International Film Festival was held in mid-October, right after the National Day. If The Smiling, The Proud Wanderer premiered at the Shanghai International Film Festival, it meant that it would miss the National Day.
This was unacceptable to Lu Chen and Chenfei Media.
Compared with the box office, attending the film festival was not important at all. The purpose of attending the film festival was to expand the influence of the film. In the final analysis, it was still about the box office, not the other way around.
Lu Chen smiled bitterly, "Yes, the timing is too bad …"
If the Shanghai International Film Festival was held half a month earlier, he would definitely try to send The Smiling, Proud Wanderer there, because it was a good promotion point.
But it was said that the Shanghai International Film Festival was going to change the time to June, which was before the summer holiday. That way, many domestic films could premiere at the film festival.
Of course, the first film of The Smiling, Proud Wanderer would not be able to catch up with this wave, but the next one might be able to.
Chen Guozhi said, "It doesn't matter if we can't catch up with the premiere, we can send it to the exhibition!"
He further explained, "We don't need to attend the awards, because it's meaningless. The purpose of sending it to the exhibition is to promote The Smiling, Proud Wanderer, to overseas sellers and the market!"
Lu Chen suddenly understood.
In fact, Lu Chen didn't attach much importance to several domestic film festivals. Whether it was the Capital International Film Festival or the Shanghai International Film Festival, the water in them was very deep, especially in the awards-award link. They often made some jaw-dropping news, and their reputation among the film audience was not very good.
But if they only sent it to the exhibition to attract sellers from other countries, it would be very good.
Especially in Southeast Asian countries, The Smiling, Proud Wanderer should have a certain market. Using the Shanghai International Film Festival to promote it would undoubtedly save a lot of effort.
After thinking it through, Lu Chen immediately nodded and said, "Then I will ask my company to contact the organizer of the film festival. Is it too late to sign up now?"
Chen Guozhi smiled and said, "I have already signed up for you. You can ask your company to contact them."
Under normal circumstances, the applicant for The Smiling, The Proud Wanderer should be Chenfei Media. No one was qualified. However, Chen Guozhi was a famous director in the country. It was very easy for him to inform the organizer in advance. It was nothing more than letting Chenfei Media fill in the formalities.
Lu Chen was very grateful, "Thank you, Director Chen!"
"Don't mention it …"
Chen Guozhi shook his head and said, "It's not a big deal. That's all I can do for you. I really hope The Smiling, Proud Wanderer can create a new genre of domestic films, and go out of China to the world."
He sighed and said, "Nowadays, domestic films have reached the stage of innovation. I think Wuxia films have the potential to do that, and The Smiling, Proud Wanderer also has the ability to do that!"
He didn't mention the other Wuxia films, such as Jianghu Young, because after watching the sample of The Smiling, Proud Wanderer, he thought those were just clumsy followers. They didn't even imitate the essence of Wuxia films.
They couldn't even be counted as real Wuxia films.
Chen Guozhi was looking forward to the official screening of The Smiling, Proud Wanderer!
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