Disney's animated blockbusters had dominated the domestic summer period for a long time, but in recent years, they had been surpassed by domestic films. However, as one of the top film giants in Hollywood, no one would doubt the quality and box office of "Dream Flyer".
"Young Jianghu", "The Seven Heroes and Five Righteous" and "Vagabond" were all released before "Dream Flyer", just to take advantage of the time difference and compete for the box office market first.
In the end, who would have thought that the three popular martial arts movies would end up in such a miserable state? They didn't even have the chance to kill each other before they were crushed by the Disney movies that came later!
On the 20th, the box office of "Young Jianghu" barely exceeded 400 million, and on the Internet, there were more and more gossip about "Young Jianghu" buying the box office.
At this point, Wanhao Pictures basically gave up on the follow-up publicity of this blockbuster, because everyone knew that "Young Jianghu" was beyond its power. If they continued to spend money on publicity, it would be like throwing money into the water.
Even so, "The Seven Heroes and Five Righteous" was released for eight days, and the box office was less than 50 million, which was a huge loss. Gu Lei, who had been jumping up and down on the Internet some time ago, didn't even update his blog, and even deleted many of his previous blog posts.
The higher they held it, the higher they jumped, the harder they fell!
As for "Vagabond", the producers were about to jump off a building, and the investors even wanted to beg for food.
And these three martial arts films, the audience's comments were uniformly bad, such as "the same old" and "the plot is too melodramatic" could be found on the three films.
Several film companies couldn't put their knives back into the sheath, and they accused each other of vicious competition, which made people very speechless.
In the eyes of the people in the industry, the martial arts IP that had been hyped up a while ago was now completely ruined. Big bubbles had been burst, and they were basically declared dead.
Such a dramatic scene made many people focus their attention on the initiator of the martial arts IP, "The Smiling, The Proud Wanderer" starring Lu Chen.
The Wuxia theme had failed. It had almost exhausted the market of this IP. Could The Smiling, The Proud Wanderer, which had been shot and was in post-production, turn the tide in the National Day period and re-establish the banner of Wuxia movies?
There were not many people who were optimistic about the movie. Although The Smiling, The Proud Wanderer was adapted from the most popular Wuxia novel, and it had a big director and a big star in it, the box office was not optimistic because the audience was no longer interested in it!
Perhaps the fame of Lu Chen, Chen Fei'er, Liu Gangsheng, and other big names could attract a lot of fans to buy tickets and enter the cinema. However, they would only be spending the fans, and there would not be much glory in breaking even.
No one knew where the evil wind came from. While criticizing the three failures of Young Jianghu, the media did not forget to step on The Smiling, The Proud Wanderer to prove their foresight.
Chen Fei Media remained silent on the media that was stirring up trouble. It gave people the feeling that no matter what others said, it had nothing to do with Chen Fei Media.
Some people couldn't help but feel restless because of this.
"Are you just going to keep silent?"
At the headquarters of Chenfei Media, Lok Xi, who had endured for more than half a month, finally couldn't stand it anymore. She ran to the special effects studio and found Lu Chen, who had been supervising the post-production. She pulled him aside and complained, "Someone spread a rumor on the Internet, saying that 'The Smiling, The Proud Wanderer' will not be continued after this one, and that it is an unfinished work!"
Chen Fei Media had announced a long time ago that The Smiling, The Proud Wanderer would be divided into three films, and the three films would be shot consecutively and released separately from this year to next year.
Such a rumor was not completely unreasonable. The martial arts films had been made to such an extent that the box office market was a big problem. Under such circumstances, if Chenfei Media continued to invest in the production of the remaining two films, there was no doubt that it would be a great risk.
After spending hundreds of millions, they would lose everything in the end. It would not only be a blow to Chen Fei Media, but also to Lu Chen. After all, he was the one who started the Wuxia trend.
If they were rational, the last two films should be suspended indefinitely until the market turned around. That was the safest and most rational choice, and also the most logical and reasonable choice.
"These people …"
Lu Chen shook his head and said, "They just want to see us make a fool of ourselves. They hope that we will spend all the money on The Smiling, The Proud Wanderer. It would be the best if we fail."
As for the sinister intentions behind the rumor, Lu Chen was as clear as a blazing fire. He had already experienced the filth of some people. Being in this circle, he was no longer surprised by it.
But they wanted to see Lu Chen make a fool of himself, and Lu Chen also wanted to see them make a fool of themselves!
Lu Xi rolled her eyes at him and said, "If we don't do anything soon, we will really become a joke. It's almost August now. Is the promotion of The Smiling, The Proud Wanderer going to start?"
Because of the cancellation, although the budget and plan of The Smiling, The Proud Wanderer had been made a long time ago, it had not been put into practice. It needed to be launched at the right time.
The National Day would start on October 1st, and there were still two months until now. It was a bit long for the promotion cycle, but it was no problem to release the preview.
Many Hollywood blockbusters would release the preview a year or more in advance, and promote at the same time.
Lu Chen thought for a while and said, "Let's wait until the influence of those movies is over."
Lu Chen was a human, not a god. Although he did not have high hopes for "Junior Pugilistic World" and other competitors, the current situation was beyond his expectations.
The reputation of the martial arts movies was ruined, and it would definitely have an impact on The Smiling, The Proud Wanderer. So if they started the promotion now, the audience would not only not buy it, but might even have a rebellious mentality.
Lu Xi calmed down and felt that Lu Chen's concerns were reasonable. She said with hatred, "It's all because of those sh * t stirrers who hurt others without benefiting themselves. Such a good story was ruined by them!"
Lu Chen smiled, and his eyes fell on the computer screen on the workbench not far away. The latter's matching host was calculating a CG picture.
"True gold fears no fire. I have confidence in The Smiling, The Proud Wanderer. There is nothing to worry about."
Lu Chen said confidently, "It's not easy to follow the trend, not to mention that they didn't even follow the real trend. They deserve to shoot themselves in the foot. We should follow our own steps, and don't be led by others."
"As for the public opinion, let's go our own way, and let others talk!"
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