In modern society, the power of money was infinite. The advertising of any product was inseparable from the support of a large amount of money. Generally speaking, the more money was spent, the more people would be affected, and the deeper the level of influence would be.
Of course, movies were no exception. In fact, movies were one of the industries that paid the most attention to advertising and marketing, especially Hollywood, the king of movies in the world. They invested an astonishing amount of money in this area every year.
It was normal for a movie that invested 100 million US dollars to spend another 50 million US dollars on marketing. This kind of huge investment in advertising and marketing was also one of the mysteries of Hollywood movies that dominated the world.
This year, with the continuous expansion of the domestic movie market, domestic movies also paid more and more attention to marketing, especially for blockbusters with high investment. They racked their brains to do more publicity, especially in the area of online marketing.
But it was quite rare for The Smiling, The Proud Wanderer to invest so much money in such a short period of time and create such a big impact. It inevitably caused a great impact in the industry.
Some people were dumbfounded – this was not the right style!
For a long time, Chen Fei Media, represented by Lu Chen, didn't invest much in marketing and marketing. Whether it was a record or a TV series, they often used their own influence to promote.
The most typical example would be the online platform. Usually, when he and Chen Fei Er showed their love, there would be hundreds of thousands or even millions of shares. The TV series didn't need to be promoted at all. Countless fans were eagerly looking forward to it. They didn't have to pay for it, but the media was also chasing after it, and the ratings kept rising.
It couldn't be helped, because Lu Chen was so popular. He posted a blog on Waves Blog, and the publicity effect was worth millions of marketing and marketing investment. That was something that others couldn't be envious of.
"The Smiling, Proud Wanderer" undoubtedly adopted the same publicity strategy at the beginning. Lu Chen wrote a love poem to Chen Fei 'er, and it was unknown how many people's eyes were attracted to it. As for the investment, it was almost equal to nothing.
However, what people didn't expect was that Chen Fei Media would make a huge investment in promoting "The Smiling, The Proud Wanderer", which was only half a month away from the screening of "The Smiling, The Proud Wanderer".
The entertainment circle was big, but it was also small. The news in the entertainment circle always spread fast. Although Chenfei Media did not disclose how much they had spent on the promotion of The Smiling, Proud Wanderer, people in the industry quickly deduced that Chenfei Media had spent at least 30 million yuan, and the total budget was estimated to be double.
This kind of inference was quite accurate and shocked many people. Some people guessed that Chenfei Media, or more accurately, Lu Chen, must have realized the huge pressure of the box office of The Smiling, The Proud Martial World, so they promoted it at all costs, trying to reverse the embarrassing situation faced by the current martial arts movies.
At the opening ceremony of The Smiling, Proud Martial Artist, Lu Chen had predicted a box office of 1 billion to 1.5 billion. If he couldn't even achieve half of it, he would undoubtedly lose face.
Some were surprised, some were curious, and some were gloating, thinking that Lu Chen had finally run out of tricks.
The more advertisements were invested in The Smiling, The Proud Wanderer, the fiercer the publicity was. Many people in the industry were more pessimistic about the box office of the movie. They even thought that Chenfei Media might not be able to recover the cost after adding a huge amount of marketing expenses.
"Look at you, you were so confident before …"
In the back seat of the Mercedes-Benz, Chen Fei 'er showed his phone to Lu Chen and said gloatingly, "Now someone has something on you, right?"
Lu Chen took a look and found that the screen showed a blog post from a verified self-media person on Waves Blog. He said that The Smiling, The Proud Martial World's box office was between 500 million to 700 million yuan, or even lower.
In order to prove his point, this self-media person also listed a lot of data, including the box office of Young Man in Jianghu and other martial arts movies, and even the information from a research company.
The production cost of The Smiling, The Proud Martial World and the publicity cost were calculated according to the investment of 200 million yuan. The box office needed to reach more than 400 million yuan to break even. And that didn't include the salary of Lu Chen and Chen Fei 'er, it would be 500 million yuan!
Missing the golden summer period and facing the dilemma of the theme, it was undoubtedly extremely difficult for The Smiling, The Proud Martial World to create a new miracle in the box office.
The conclusion of this self-media person was approved and supported by many people. It was reposted and liked by tens of thousands of people. They also thought that movies with the theme of martial arts were destined to be a failure of domestic movies. The Smiling, The Proud Martial World would follow the footsteps of Young Man in Jianghu, and it would be extremely lucky to break even in the end.
Lu Chen didn't care about the negative comments on the blog at all. Because the final decision of the box office was not made by the big and small Vs in the industry, but by the hundreds of millions of audience.
He was confident in his own work, so why should he be afraid of others' sarcasm?
Since he started his career, there were always slander and slander behind the flowers and praises. He didn't know how many people were waiting for him to be unlucky!
Lu Chen swiped the screen with his finger, looking through the blog posts related to The Smiling, The Proud Martial World.
In fact, in addition to these negative comments, there were also many supporters of Lu Chen in Waves blog, especially for the posters, stills and trailers released by the official V of The Smiling, The Proud Martial World. Some film critics thought that The Smiling, The Proud Martial World was not the same as Young Man in Jianghu. In addition to the excellent character designs, several edited fighting scenes were also very wonderful, with distinct and unique characteristics.
Especially the fighting scene in the rain in the second trailer, there were no fancy special effects, no exaggerated performance, and every move was full of cruel beauty of violence. It was different from Hollywood action blockbusters, and also different from the popular IP adaptations of domestic movies. They believed that as long as the film maintained the same standard, it would definitely bring unexpected surprises to the audience.
As a person who was good at creating miracles, this film critic believed that Lu Chen would not let everyone down.
His point of view was also supported by many people, especially Lu Chen's fans. But there were also people who argued that he was being paid by Chen Fei Media to speak.
But Lu Chen could guarantee that so far, Chen Fei Media had never spent money on a film critic, including this time when the publicity of The Smiling, The Proud Martial World was so big, but there was no budget arrangement in this area.
Of course, even if Chen Fei Media came out to refute, it would not be able to convince everyone.
So in the end, the truth had to speak, and the truth was the box office — In three days, The Smiling, The Proud Martial World would be released in all the major cinemas in the country!
Lu Chen gave the phone back to Chen Fei 'er, and his mind couldn't help but drift to the future.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
