Beijing New Era Art Park, Chenfei Media Headquarters.
September 29th was Saturday. Since it was October 1st, the National Day, two days later, this year's National Day holiday began today. Including next week, there would be a total of nine days of holiday time. Most enterprises had already entered the holiday mode of the Golden Week.
However, few employees of Chenfei Media had a holiday. In fact, most of them couldn't go sightseeing or sleep at home during the holiday. On the contrary, they had to work overtime.
It wasn't because the boss exploited the employees inhumanely. In fact, the treatment of the employees of Chenfei Media was well-known in the industry. All the employees who worked overtime would get multiple times the salary and holiday compensation.
The reason for this situation was that the most important movie for Chenfei Media, "The Smiling, The Proud Wanderer" would be officially released on October 1st, and the pre-sale of the movie tickets had started as early as four days ago.
At the same time, the promotional activities of major media had also reached a peak. Tens of millions of yuan had been spent. It could be said that the success or failure of the movie depended on this Golden Week.
All kinds of information were summarized from different channels. The pre-sale results were gradually clear. The latest data was printed on a thin piece of A4 paper and sent to the general manager's office.
Lu Chen, Lu Xi, and Chen Fei 'er were all in the office. Lu Xi picked up the heavy paper, spent a few seconds to read it, and then handed it to Lu Chen.
There was no expression on his sister's face.
Lu Chen took it, and lines of data immediately came into view.
As of 3: 00 pm on the 29th, the cumulative pre-sale box office of "The Smiling, The Proud Wanderer" in Beijing: 3572570, Shanghai: 2980500, Shenzhen: 2102570 …
The national cumulative pre-sale box office: 41275630!
The pre-sale in five and a half days was more than 40 million yuan. Plus the rest of the day and tomorrow, it was basically impossible for the pre-sale box office to exceed 50 million yuan.
For many domestic movies, such a pre-sale result was completely worthy of a celebration party, but for "The Smiling, The Proud Wanderer", it really wasn't so good.
Under normal circumstances, the ticket sales of movies now accounted for 10% to 15% of the total box office. Unless the movie's reputation was bad or it became very popular, there were very few exceptions.
According to this ratio, the total box office of The Smiling, Proud Martial World would not exceed 500 million yuan. It would be very difficult for it to recover its cost. Moreover, such a pre-sale result was produced under the circumstance that tens of millions of yuan had been invested in promotion.
Moreover, according to the release schedule, there was no way to compare the National Day period with the summer and New Year period. Although there were fewer competitors, the box office expectations were bound to be discounted.
Such a start was undoubtedly quite unfavorable. After reading the statistics, Chen Fei 'er also fell silent. The atmosphere in the office was very heavy.
After a while, Lu Xi said, "We have also invested 30 million yuan in the surrounding area …"
There was a hint of bitterness in his sister's voice.
Because of the success of Lu Chen's first movie, A Chinese Ghost Story, in terms of box office and peripheral products, Chen Fei Media invested more in "The Smiling, Proud Martial World". Big variety and quantity of the customized peripheral products had already exceeded that of A Chinese Ghost Story. Most of them had already been sent to cinemas all over the country.
The higher the box office, the more popular the peripheral products were. This was an unshakable iron law, and vice versa.
Now the pre-sale of "The Smiling, Proud Martial World" was not good, and the future box office was covered with a shadow. Under such circumstances, the future of the peripheral products that had already been piled up in cinemas and stores was undoubtedly uncertain.
"It's all because of those rats …"
Chen Fei 'er slammed the paper in his hand on the table and said angrily, "That's too hateful!"
The "rats' sh * t" that Chen Fei 'er said was naturally the few movies that followed the trend in the summer. If they didn't ruin the reputation of the martial arts movie, with the popularity of the IP of "The Smiling, Proud Martial World", the cast of stars, and the high investment in the promotion, the pre-sale of the movie would have reached 50 million yuan no matter what.
It was definitely not appropriate to say that they were stupid teammates, and it was not appropriate to say that they were stupid opponents. They could only be described as "rats' sh * t". They were not good people, and they were Big and disgusting to others.
Different from A Chinese Ghost Story, Chen Fei 'er had a lot of feelings for "The Smiling, Proud Martial World". She played the big negative boss in the former, and the latter was the heroine. It was the first blockbuster that she and Lu Chen acted as the heroine and heroine. It was very meaningful.
Although the poor box office of "The Smiling, Proud Martial World" would not affect the operation of Chen Fei Media, Chen Fei 'er was still disgusted because she was very clear that Lu Chen had put in a lot of effort for this martial arts movie.
If his efforts were wasted because of others' stupidity, it would be too unfair!
"Actually, the situation …"
Lu Chen shook his head and said, "It's not as serious as you think. It's not that we don't have a chance."
It should be said that he made a mistake on the project of "The Smiling, Proud Martial World". The mistake was that he did not expect the possible unfavorable situation, and delayed the screening time of "The Smiling, Proud Martial World" from the summer to the National Day. As a result, it caused a series of passive situations.
But for Lu Chen, it was not unacceptable to pay such a price. Because the reason why he did not rush the screening time was to ensure the quality of the movie, to ensure that the first part of "The Smiling, Proud Martial World" could achieve a perfect start.
This perfect not only referred to the box office, but also the audience's reputation!
Therefore, the current pre-sale results of the box office did not mean anything. The key was the response and evaluation after the screening. This was the reason why Lu Chen could still maintain his confidence.
At this moment, it was too early to say whether it would succeed or fail!
Seeing Lu Chen's calmness, Lu Xi was a little bit anxious, "So we all worried about you for nothing. If the box office is really not good, you will be the one who will lose face, as you said you could get more than a billion yuan in the box office!"
Lu Chen said with a smile, "I am thick-skinned, it doesn't matter."
Seeing his shameless look, Chen Fei 'er also couldn't help laughing, and his gloomy mood dissipated a lot.
Lu Chen seized the opportunity and said, "Okay, we don't need to worry about the pre-sale anymore. Let's go now."
Tonight, Chenfei Media would hold the premiere of "The Smiling, Proud Martial World" at Beijing Poly Grand Theater. People from all walks of life were invited to attend. As the host, they definitely had to arrive in advance.
This premiere was not too grand, but the invitation letters had already been sent out. Most of the guests who received the invitation had clearly indicated that they would come, so it also played a role in promoting "The Smiling, Proud Martial World".
But apart from all the promotions and activities, the final result of the box office was still the movie itself!
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