What no one expected was that as a VR game, Seaside Mansion, after adding the 'warm wardrobe' gameplay, would lead to clothing brands in real life.
On the official website of Warm's Wardrobe, many of the most popular clothes were completely out of stock, even some of the more mediocre looking clothes were on the verge of being sold out.
Many traditional clothing brands, as well as the sellers of various clothing products on the Internet, were shocked. Why?
If one took a closer look, the popularity of Warm's Wardrobe was due to its connection with the game. If there wasn't such a complete 'online fitting room', how many people would buy a clothing brand they had never heard of before?
Many domestic clothing brands, including some large shopping websites, were urgently researching countermeasures, hoping to develop their own VR gaming pod version of online fitting rooms.
Obviously, Warm's Wardrobe had created a trend, and in the future, online fitting rooms could very well become a revolution against traditional online shopping.
Just like the impact online shopping had on the physical industry, the 'online fitting room' model would also have a serious impact on traditional online shopping, and might even represent the direction of online shopping in the future. If any clothing brands or shopping websites were to realize this, it was highly likely that they would be eliminated.
The physical stores that didn't pay attention to online shopping a few years ago were still corpses.
However, many manufacturers found out that this seemingly simple 'online fitting room' actually had a very high barrier to entry!
These manufacturers definitely didn't understand game design, so they could only contact some domestic video game companies. But after asking, they found out that making a game on the same level as Seaside Mansion would require a huge investment!
Taking the previous VR games as an example, a top tier AAA game could easily cost up to a hundred million US dollars. If it was an open world game, this price would go even higher, with no upper limit.
Thanks to the advancement of artificial intelligence, domestic and international video game designers were all using new physics engines. Although there was a slight decrease in game development, it wasn't a huge decrease.
What's more, Seaside Mansion was made with the leftovers from Mysterious Sea Area. Its artistic expression was superb. If other game developers wanted to do it, the barrier to entry was really not low.
Chen Mo was able to do it because "Seaside Mansion" was born out of "Uncharted Waters". Chen Mo knew that "Uncharted Waters" would definitely make money, so he didn't have to spend much to release "Seaside Mansion", and it had a lot of room for expansion.
But if other game companies wanted to replicate Seaside Mansion from scratch and achieve the same level of art … that would require a lot of investment and a group of top domestic art talents.
Therefore, some small game merchants and clothing brands were not qualified to compete at all.
Some of the more well-known brands in the country were considering collaborating with big companies like Emperor Dynasty and Zen to develop an "online fitting room", but the development required a lot of investment and time. During the research and development process, the "Warm Wardrobe" had gradually matured and was constantly expanding every day.
What's more, Warm's Wardrobe had a virtual idol as its spokesperson, and it had multiple connections with the highly popular game Seaside Mansion. This was an advantage that no other clothing brand had.
Many people sighed with emotion. The appearance of 'Warm Wardrobe' was completely unexpected. Salent was getting more and more playful.
…
On the other hand, many players were inspired by "Warm's Wardrobe" and started imagining possible future expansions for Seaside Mansion.
For example, an online store, friend visits, self-planning of the room layout, collaboration with real-life real estate companies or furniture brands?
Many people realized that Seaside Mansion wasn't just a simple giveaway. Chen Mo had his own ambitions with this product. He was trying to take the high ground in the virtual reality era!
However, what the players didn't know was that Chen Mo didn't have any plans to expand Seaside Mansion.
The reason was simple, it wasn't the right time.
"Warm's Wardrobe" was a clothing brand, and was closely related to everyone. However, other expansion plans had their own problems. Either the conditions weren't right, or they weren't competitive enough, and wouldn't have much of an impact.
For example, an online store wouldn't have much of an advantage.
Friend visits would only be interesting for a few days when they first came online, and could only be considered a basic feature.
Self-planning of the room layout was basically a virtual home decoration game. This game was available on the market, but it couldn't be used as a core game, and could only be used as an additional game.
Collaboration with real-life furniture brands could also be done, but the effect wouldn't be as good as "Warm's Wardrobe".
Players would only struggle with trying on clothes when they bought them, but when it came to furniture, all they had to do was take a few measurements and look at pictures of the furniture to know what to expect. There was no need to specifically try it out in Seaside Mansion.
Of course, there would be more expansions for Seaside Mansion in the future, but Chen Mo didn't feel the need to do so right now. It wouldn't be too late to think about it when the time was right.
The development of Uncharted Sea Area was still ongoing. There weren't many difficulties in making the game, the only problem was time.
Strictly speaking, the current Uncharted Sea Area had already reached the pinnacle of adventure-themed gameplay. Chen Mo took out the content from the previous Uncharted Sea Area series to complete the story of the series, which was equivalent to continuing the popularity of the theme. However, it would be difficult to push the theme to new heights.
While developing new content for Uncharted Sea Area, Chen Mo was also considering transferring people to prepare for the new game.
…
In the European and American markets, the popularity of "The Lost Treasure" was completely overshadowed by "Mysterious Sea". In terms of sales, "The Lost Treasure" was only a tenth of "Mysterious Sea" during the same period. It was simply terrible.
This kind of tragic situation reminded many players of COG and League of Legends from many years ago.
It was as if every time GA was confident in making a good game, Chen Mo would suddenly jump out and step on them.
But this time, it was a huge loss for GA. After all, COG was only a PC game. Even if it was a loss, the rich GA wouldn't even bat an eyelid. It was completely within their acceptable range.
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