'Warm Wardrobe' quickly became popular in real life, as many players discovered that the quality of the clothing was very high after trying it out, and the design was also very nice!
This brand was designed by a top class designer in the country, and the materials used were all the best. It was basically similar to the quality of famous overseas clothing brands.
However, in terms of price, the "Warm Wardrobe" was very affordable. Any player who could afford a gaming cabin had a higher standard of living and a higher standard of living. They were surprised to find that the "Warm Wardrobe" was not only of good quality but also had an advantage in price!
The reason for its low price was very simple, 'Warm Wardrobe' didn't need to spend any money on advertising.
Chen Mo had always emphasized not to spend money on advertising, any form of advertising was unnecessary.
For example, some internationally famous clothing brands may spend millions on online advertising every month, not to mention various TV advertisements, physical store expenses, and so on.
This money would still be passed on to the consumers, so these famous clothing brands actually had a premium on their clothing.
However, 'Warm Wardrobe' didn't have these expenses, didn't need a physical store, didn't need to hire a shopping guide, and didn't need to spend any advertising, so the cost was immediately reduced.
However, not using traditional advertising didn't mean that the brand was unknown.
After players discovered that 'Warm Wardrobe's' clothing was of good quality and low price, the news spread quickly. After all, basic necessities like food, clothing, and housing were basic needs, and players were no exception.
Soon, many of the clothes on 'Warm Wardrobe' were bought out, and some were even completely out of stock!
Li Jingshu and Li Jingsi's cousin were also shocked. Wasn't this too fast?
When Chen Mo told them to stock up, they were a bit worried that they wouldn't be able to sell their stock, and that they might not be able to use their cash flow, but now it seemed like they were being too conservative!
What kind of advertising could have such an effect?
Even if they spent a lot of money on advertising on TV and the internet, it would still take a long time for players to understand and accept this brand.
However, 'Warm Wardrobe' took a completely different path.
'Warm Wardrobe' benefited from Thunderbolt Gaming's large player base and Chen Mo's reputation among the fans. As soon as the brand's name appeared, it was associated with the popular game 'Seaside Mansion' and 'Warm Wardrobe', so it spread very quickly.
At the same time, due to the excellent quality of the clothes and their outstanding design, they quickly established a good reputation among the buyers.
Once the concept of "Nuannuan's wardrobe is of good quality and cheap" was formed in many people's minds, the brand of the clothes was considered to be established.
Moreover, Nuannuan's wardrobe had a natural advantage over other clothing brands, and that was that she could try on clothes online!
Players could try on the clothes they liked in Seaside Mansion. If they didn't fit, they could change to something else. If they did, they could buy it online.
Moreover, the system would automatically help you choose the model you want to buy online. You wouldn't have to go to a physical store, and you wouldn't have to worry about what size to wear like traditional online shopping.
Moreover, because the accuracy of this kind of fitting was very high, buyers basically wouldn't encounter a situation where the difference between the clothes and the seller's show was too big. The clothes they bought basically met their psychological expectations.
In this way, the negative reviews of the clothes also decreased.
Therefore, after the players discovered "Nuannuan's Wardrobe," the brand became popular along with Nuannuan. Many players did not lack clothes, but they could not wait to go to the game cabin and try this new online shopping experience!
…
However, many players had their doubts. Did Nuannuan's Wardrobe have anything to do with the officials?
If they said it had nothing to do with it, then the clothes in real life had to be made right after the game was released.
If they said it had nothing to do with it, then Chen Mo would never admit to it.
Many people asked the relevant staff on the forums and Weibo what was the relationship between Thunderbolt Games and "Nuannuan's Wardrobe"? Was this a collaboration within the game?
Actually, regardless of whether or not the two were related, most people would still buy it. The reason why they asked was just to confirm it.
Soon, Chen Mo announced in an official capacity that "Nuannuan's Wardrobe" was a clothing brand under Thunderbolt Entertainment. All of the clothes were designed by the players, so players could buy them without worry.
Moreover, all of the clothes in "Nuannuan's Wardrobe" in real life were made from the best materials, and the workmanship was top notch. Any quality issues would be dealt with appropriately by the officials, and there would be no cases of consumers being cheated.
Moreover, the officials also announced a collaboration with "Nuannuan's Wardrobe". Players who bought the clothes in-game with pink diamonds would receive a discount of the same amount if they bought the clothes in real life!
This meant that if a player spent 260 pink diamonds on a dress in-game, which was equivalent to 26 RMB, they would receive a discount of 26 RMB if they bought the dress in real life.
Of course, clothes bought with gold coins wouldn't receive this discount, so Celent was already suffering a huge loss.
The players were shocked when they heard this.
Wasn't Celent going overboard?
Wasn't he going to make a huge loss?
Obviously, the "Warm Warm Wardrobe" in "Seaside Mansion" was linked to the "Warm Warm Wardrobe" in reality. This was a link between the virtual world and reality. This had never happened before.
In the past, the collaboration between the game and real life was limited to the concept of selling themed t-shirts. However, this collaboration was a combination of virtual and real life.
Players could try on clothes in real life in the game.
They could buy the clothes they liked in-game in real life.
Moreover, the "discount of the same amount" became an unprecedented weapon that pushed all the players' shopping desires to the peak!
In the past, all the purchases in the game were virtual data. A rich person who spent 100,000 yuan on a knife could only show off in the game and not in real life.
But now, players could buy virtual clothes in Seaside Mansion at a discount of the same amount in real life. Didn't this mean that they didn't spend any money?
For example, a dress cost 299 yuan, which was equivalent to 99 Pink Diamonds in-game, which was equivalent to 9 RMB. If they bought a dress in-game, it would be 9.9 RMB in real life. Wasn't this equivalent to buying a dress in real life and giving away a virtual dress?
In this way, the virtual dress didn't cost any money!
The most brilliant part of this move was that it tied the shopping desires of all three players together.
After buying a piece of clothing in the game, they could give it to Nuannuan or themselves, and they could even get a discount on the price of the clothes in real life!
Many players felt like they had made a huge profit!
Moreover, the quality of the clothes in Nuannuan's Wardrobe was already very high, and it was easy to try on. Even without the discount, many people would still buy it.
Moreover, with Chen Mo and Thunderbolt Entertainment's reputation as a guarantee, they weren't afraid of getting scammed by buying Nuannuan's Wardrobe. They could run, but they couldn't. If they weren't satisfied, they could just ask Chen Mo!
Even the rich girls who didn't play games knew about Nuannuan's Wardrobe and were asking how they could try on the clothes in the gaming pod.
But after asking for a long time, they found out that Seaside Mansion was free, but they had to spend 2888 yuan on Thunderbolt Gaming Platform.
Ah …
Many of the girls said, "But we don't play games!"
Chen Mo replied very considerately, "That's fine, as long as you register for a Thunderbolt Game Pass, you can buy the game and give it to others as a gift.
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