American server.
"I've never played an RTS game before, the first game I got into was cog. But cog was too difficult for me, and I think a lot of the controls are inhumane and unfriendly. League of Legends really opened my eyes. The playstyle is clear, the teaching is detailed, and the controls are simple. It's the first time I've experienced a competitive game like this! "
"Although I thought the style was a bit weird at first, I quickly realized that the most important thing about this style is that it relaxes the player's mind. Compared to cog, this game isn't tiring at all, nice!"
"Thunderbolt Entertainment has maintained their Western Fantasy theme, but I'm surprised that they seem to have made a breakthrough. Warcraft is a pure Western Fantasy theme, but in League of Legends, they seem to have added a lot of elements from other cultures. Perhaps they're very ambitious this time, and want this game to take the world by storm? "
"That's right, heroes have different styles and different cultural backgrounds. For example, the philosophical weapon master Jax, the traditional Western Fantasy hero Garen, the Egyptian mummy Mumu, and the Eastern Blind Monk Li Qing."
"Great, although it doesn't have an exciting backstory like Warcraft, the heroes all have their own characteristics, and the mechanics are very rich. I think that's enough!"
European server.
"At first, I thought that although League of Legends is a new genre, it would still be as difficult as an RTS game. But I was wrong. Not only does the game retain the fun of RTS games, it also simplifies the controls so that even a lousy gamer like me can play smoothly!"
"I think many of the details reflect the effort put into this game, especially the matchmaking system, the ranking system, the reporting system, the short reconnection system, and other mechanisms. I can feel how determined the official developers are to improve the competitive environment. I'm very touched!"
"Moreover, League of Legends greatly reduces the cost of playing with friends. You can start at any time, and it supports solo mode and free party mode for two to five people. Each round only takes around 30 minutes. It's so convenient!"
"I think GA's cog is trash compared to League of Legends. I mean, cog's quality is pretty good, but its design is clearly outdated. It's not easy to pick up, and it has a strong RTS style to it. League of Legends, on the other hand, has embarked on a brand new path. It's the true king of this genre! "
The Korean server.
"Great, I can finally find a fair game. In this game, I will be matched with equally strong opponents, unlike COG, where it's boring to bully noobs and even more boring to be bullied."
"I like the reporting system. This way, at least I can do something after being scammed by some idiots who like to hack. "
"This game seems very simple? Why do you think it's better than Cog? "
"Simple? I suggest you play Katerina, the Blind Monk, and Ryze. This game is much deeper than you think. At the very least, get your ranking to Diamond before talking about how easy the game is! "
"I think the RTS game's limelight will be completely stolen by this game. It's very likely to become a mainstay of the eSports industry!"
…
As League of Legends became more and more popular, a concept began to ferment.
"League of Legends is a MOBA game."
It's a whole new concept. MOBAs are multiplayer.
The abbreviation of arena, translated into Chinese, was "Multiplayer Online Tactical Competition Game."
In Chen Mo's previous world, MOBAs were a genre that everyone was familiar with, but in this parallel world, it was a completely new term.
Actually, the term MOBAs wasn't scientific at all. Literally speaking, the concept of "Multiplayer Online Battle Game" was too broad. If you were to pick on the words, FPS games could also be categorized as such.
The concept was originally proposed as a way for League of Legends to "de-dota". Before this, all MOBAs were referred to as "Dota-like" games, which was a very awkward term for the promotion of MOBAs.
Moreover, compared to MMORPGs, FPS, and RTS games, Dota-like games weren't really a proper term.
That's why they were called MOBAs.
Putting aside the purpose and origin of the term, the term played a very important role in the promotion of the game.
Although it wasn't a proper term, no one could think of a better term to describe the game. It's not like they could call it a "Three Lanes Hero Tower Pushing Game", right?
That's not cool at all.
As time went by, the concept of MOBAs became more and more popular.
Not only did Chen Mo want to redefine the genre of the game, he also wanted to create a topic and gimmick to give the players a hint.
"MOBAs are new, let's play them!"
Whether or not a concept could be popularized didn't depend on how well it was called, nor did it depend on whether the players were satisfied with it, but whether it was popular enough.
For example, 3c was a much more scientific term than MOBAs, at least it told you that there were three lanes in the game. Also, Demigod called itself "Arts". It was a very professional term, but it didn't have much use, because these games weren't popular enough.
If League of Legends called itself a "Multiplayer Blame Throwing Game", it would still be popular and spread to other similar games in the future.
…
After League of Legends was released overseas, it also took the international market by storm, breaking five hundred thousand players on the first day, and reaching sixty-eight percent retention on the second day.
Moreover, the numbers were still increasing.
The numbers were still impressive, leaving GA and the Chinese companies dumbfounded.
COG's designer, Raman Clive, always believed that there was something fishy about League of Legends' high retention in China. This was because the game was similar to RTS games, it had a certain level of difficulty. It was normal for experts to beat newbies, so how could it have such a high retention rate?
But after League of Legends was released overseas, GA had no choice but to accept the fact that League of Legends' retention rate was real, and so was its popularity.
It wasn't just in China, but the entire world, including the US server, European server, and Korean server, League of Legends completely crushed COG!
The domestic video game designers were also very surprised that League of Legends could achieve such good results overseas. After all, the domestic video game market was very different from the international video game market.
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