In the office, Chen Mo was thinking about the early stages of marketing for LoL.
Although LoL was a very popular game, the early stages of marketing was still very important. This was because Thunderbolt Gaming Platform's distribution channels couldn't compare to Penguin's in his previous life.
Moreover, the player base for LoL was even worse in this world.
In his previous life, Dota was the shining star of the game. When League of Legends hit the market, it was stuck at a critical juncture. Dota was very popular among young people, especially students, but it was limited by the engine, ranking system, difficulty, cheating, and many other factors.
With the lowered difficulty, and with Penguin's strong marketing capabilities, the game slowly gained popularity.
Putting the grudges aside, it was an undeniable fact that LoL was basking in the glory of Dota, as Dota was the pioneer in this market.
But what about this world?
Although COG had the beginnings of a MOBA, it was still an imperfect map, and was far from being comparable to Dota.
The number of players in Warcraft was also much smaller than in his previous life, and only a small number of players actually came into contact with COG.
It wasn't hard to imagine that when Chen Mo released League of Legends, the reaction of most players would be "What kind of weird game is this" and not "Wow, finally a reliable MOBA game".
Therefore, he had to think carefully about how he was going to market LoL.
As he was thinking, his phone rang on his desk.
Chen Mo picked it up, it was an unknown number from Magic City.
Chen Mo picked it up, "Hello?"
A polite male voice came from the other side, "Hello, is this Mr Chen Mo from Thunderbolt Entertainment?"
Chen Mo replied, "It's me."
The male voice said, "Hello, let me introduce myself. I'm the manager of GA's Magic City branch, you can call me Peter."
Chen Mo frowned, Peter?
Although it was an English name, he spoke Chinese very well, so he shouldn't be a foreigner. Chen Mo thought about it, since he was an executive of a foreign company, it was normal for him to have an English name.
GA had a branch in Magic City, which matched the phone number.
Chen Mo asked, "Hello, what's up?"
Peter said, "It's like this. Our GA headquarters is currently developing a new game called COG. I'm not sure if you know about it. Because this game was originally a map from your game Warcraft, and used a lot of resources from the game, we would like to ask if you could sell us the art rights for it? Of course, the price is negotiable. "
Chen Mo said without hesitation, "Not selling."
"Ahem." Peter coughed dryly and said, "Mr Chen Mo, it's just some art rights. With GA's skill in development and art, it would be a piece of cake for them to make a game that surpasses Warcraft in every aspect. The reason why we're buying your art rights is because we want to continue the habit of the players towards the original COG image, and ensure the consistency of the game …"
"Not selling, I'm hanging up if there's nothing else."
"Please wait a moment!" Peter was a little surprised by Chen Mo's firm attitude, not even asking about the price. "You should know that GA is a very powerful company. As for these copyrights..."
"Oh, how about one hero for one billion?"
Peter: "Huh?"
This time, Peter was dumbfounded. One billion?
Is your hero made of gold? Moreover, even if it was made of gold, it wouldn't be worth so much money!
Peter asked tentatively, "Do you mean, RMB?"
Chen Mo said, "No, Dollar."
Peter: "…"
One billion dollars for a hero? Why don't you just rob him? Does that mean that if COG wants to release 30 heroes, he'll have to spend 30 billion dollars?
That's the whole fucking thing.
GA's company's valuation!
Peter was a little unhappy. Chen Mo's attitude was obviously insincere. "Mr. Chen Mo, even though I don't know the reason, I feel like you might have some misunderstanding about this …"
"There's no misunderstanding, I've told you before that I won't be selling anything from Warcraft."
"By the way, please tell Raman Clive that although COG is a decent map, it's still a long way from me. The nerdy Chinese will make a game that completely crushes COG."
Peter said, "Mr Chen Mo …"
Before he could finish his sentence, Chen Mo had already hung up.
Actually, buying and selling copyrights wasn't uncommon. For most video game companies, they could negotiate anything as long as they were paid enough.
As for why Chen Mo was so determined?
Firstly, the value of Warcraft's IP couldn't be measured with money, and COG was a competitor. Chen Mo couldn't just shoot himself in the foot for short-term profits. Secondly, Chen Mo wasn't happy with the condescending attitude of these people.
Obviously, Raman Clive and GA were looking down on themselves.
Raman Clive didn't believe that Chen Mo could make a good game like COG, while GA felt that it was just the copyrights to a few heroes. It was just a small company that was developing in China, they could just buy the copyrights with some money.
Moreover, Chen Mo didn't really like GA. They were going to be competitors in the future, so he didn't need to care about their feelings.
However, Chen Mo knew that changing the artwork wouldn't be a problem for GA, and it wouldn't affect COG at all.
After all, there weren't that many players in COG right now. If they changed the heroes' names, changed the models, and released a few new heroes, the players would slowly come to accept it.
But at least they had to put in some effort.
…
The following period of time seemed to be somewhat calm and peaceful.
Although Emperor Dynasty Entertainment and Fantasy Gaming Platform had established the largest distribution alliance in China, there were still many independent video game designers who chose to publish their games on Chen Mo's platform.
At the end of the day, it was because this new distribution platform lacked a defining product to prove its strength.
Just like in the war between streaming platforms, poaching streamers through price wars was only a tactic. What really showed the strength of a streaming platform was creating gods.
It didn't matter if you poached my popular streamer, I'll make another popular streamer in a month or two, even more popular than the one you poached.
It was the same for distribution platforms. There was no point in bragging about how many players they had. If they could release a reaping grade PC or VR game, then they would be able to prove their strength.
Therefore, before such a game was released, all the players and video game designers would just sit back and watch. Although Chen Mo's Thunderbolt Gaming Platform was at a disadvantage, it was still too early to say that Emperor Dynasty and Fantasy Gaming Platform would win.
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