Of the designers listening to the talk, some were confused, some were deep in thought, some didn't understand, and some had a variety of reactions.
Qiu Bin paused, "That's fine, feel free to ask if you have any questions."
Someone raised their hand, "Excuse me, why do you say card games use fragmented time? The first day of I Am MT is a long one. "
Qiu Bin nodded, "Yes, but only for the first two or three days. Extending the first two or three days is mainly to get the players used to the game, and quickly build up the players' recognition of the value of the cards. "
"But after a week, the time has to be reduced. Card games have a single playstyle, and if the players experience the same content over and over again, they'll get bored and affect the lifespan of the game."
The person who asked the question nodded in realization.
Qiu Bin laughed and continued, "The second key is low cost. Many people might say, why not spend money if you have it? Actually, the key to low cost isn't that you don't spend money, but that you need to iterate quickly and update quickly. "
"The card game market is constantly changing, making a game in two to three months might be able to keep up with the trend, but if you drag it out any longer, your playstyle might become outdated."
"Is I Am MT's production really good? Not really, but that doesn't stop it from making money. While maintaining the basic quality of the game, reduce the cost as much as possible, and iterate quickly. As the saying goes, speed is everything. "
"The third key is big IP. It's very simple, IP determines the value of the card. So I'd advise everyone to buy a good IP as soon as possible, it doesn't matter if it's expensive, as buying a big IP means you'll be able to make money without losing anything in the current market. "
Qiu Bin spoke without holding anything back, sharing all of his experiences in developing and managing Demon Slayers.
The designers listened intently, and Qiu Bin was able to answer questions from time to time.
First generation card games like I Am MT didn't have a complicated core. Even if you didn't understand it at first, you'd be able to figure it out after copying it and running it for a while.
Demon Slayers relied on Emperor Dynasty Gaming Platform to have a large user base, with plenty of data. Qiu Bin had been doing his research, so it was normal for him to have a better understanding of mobile card games than other designers.
The lecture lasted for more than an hour, and Qiu Bin answered all the questions the other designers asked.
Finally, a designer asked, "Thank you very much for your lecture, I've learned a lot. My question is, from the market's reaction, mobile card games are in a period of transition, what do you think about this? "
Qiu Bin nodded. "Thank you. That's a good question. You have a keen sense of the market."
"Indeed, mobile card games are currently in a transition period, or rather, a period of adjustment. The players have played I Am MT for an entire year and are getting tired of it. We need to look for new things to keep the players. "
"Many people are guessing if the card game will undergo a drastic change. I'm pretty sure I won't. Even if there are changes, they are only focused on the aspect of expression. "
"Why? Because of the three keywords I mentioned earlier. Does everyone still remember? Fragmentation, low cost, big IP. I don't think any designer would dare to change these three points, as they're the reason why card games can make money without doing anything. "
"As long as these three points aren't changed, there won't be any major changes to the playstyle of card games, and there won't be a game that can turn the tide."
The designer asked, "Is there really no designer that would dare to change these three points?"
"Definitely not." Qiu Bin said after some thought, "Oh, except for Chen Mo."
Everyone was shocked. What, what does Chen Mo have to do with this?
Qiu Bin added, "Because I Am MT was created by Chen Mo, no one knows what he was thinking. Perhaps he has designs that are completely ahead of mine."
Qiu Bin paused, then added, "That's why it's a good thing he's working on PC games."
The designers in the room laughed. That's right, it was a good thing Chen Mo went to the PC market. Otherwise, if Chen Mo was still playing mobile games, they wouldn't be able to do anything with the iterations he released.
After the lecture, the designers all came up to Qiu Bin to chat.
"Well said. Listening to a wise man's words is better than studying for ten years!"
"I've learned a lot, I've learned a lot."
"I've heard that Demon Slayers is doing better and better, congratulations."
Qiu Bin quickly said, "You flatter me, it's all thanks to Mr Lin's trust in me. Of course, the Emperor Dynasty platform is important as well."
One of the designers said, "By the way, I heard that Demon Slayers 2 is almost done too? If it can continue its success and dominate the mobile gaming platform with two games, you'll definitely be a part of the Game Committee this year. "
Qiu Bin quickly waved his hands, "That's hard to say. No one knows what's going to happen before the game is released. I can only hope that you're right."
Qiu Bin's assistant followed behind him as he left the conference room.
Qiu Bin asked, "Are the promotional resources for Demon Slayers 2 ready?"
The assistant immediately replied, "It's ready, there's no problem! Emperor Dynasty is putting a lot of emphasis on promoting Demon Slayers 2 after all, and we've given it everything we can. "
Qiu Bin nodded, "That's good. As long as we have the promotional resources and the player base, the sequel will definitely be great."
"That's for sure." The assistant hesitated for a moment, then said, "But, did the person in charge of the operations side tell you anything about the promotion side?"
Qiu Bin looked at him, "Aren't you the one who's been talking to him?"
The assistant replied, "Yeah, it's mainly because the person in charge tried to talk to me about the strategy. It was pretty subtle, so I wanted to ask if he told you about it."
Qiu Bin was confused, "What do you mean?"
The assistant said, "It's nothing. The person in charge of operations told me that we should make our slogan louder. Demon Slayers is now the number one mobile card game in the country, and I Am MT has been on the decline for a long time. Can we use the slogan 'number one mobile card game in the country' or 'national mobile card game' to promote it?"
Qiu Bin furrowed his eyebrows and didn't say anything.
The assistant added, "From what the person in charge of operations said, Mr Lin should be supportive of this idea. Moreover, Demon Slayers is the number one mobile card game right now, it's not too much to say that right? "
Qiu Bin nodded, he agreed with that. Demon Slayers was the number one mobile card game in terms of results and player numbers, there was no doubt about it.
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