The thing Heitaro Nakajima called MP3 player is about the size of a floppy disk and is about 2 cm thick. The only good thing about it is its light weight.
Feng Yu weighed it in his hand. It weighs less than 100 grams, and it is lighter than Walkman, CD players, and MD players. The screen looked quite bright. It displayed the playback time, the sequence of the playback, and the battery level.
Heitaro Nakajima had told Feng Yu that two AA batteries can last up to 8 hours. Feng Yu listened to the sound quality, and it is indeed good.
This device gives Feng Yu a feeling that it is the oldest version of the i-touch. But it does not support video, and that's not possible.
MP3 is a portable music player, and you are so big. How can you carry it around?!
"Heitaro Nakajima, your product is far from what I expected." Feng Yu said helplessly.
Although the appearance and size of the MP3 player are different, the basic functions are what Feng Yu wanted. Most importantly, this is the world's first MP3 player. After Heitaro Nakajima got the patent, it will stop other companies from developing it.
Feng Yu remembered in his previous life, the first MP3 player was developed by a subsidiary of Samsung. But the subsidiary does not have the funds to market it, and the project was shelved in the end.
But other Korean companies start to develop this product, and Japanese companies do not want to be left behind. But it was the US companies that made MP3 popular.
After that, MP3 became popular all over the world, and many electronic companies started to introduce MP3 players. Of course, this caused the market share of Walkman, CD players, MD players, etc., to shrink, and even caused the recording industry to fall!
Heitaro Nakajima did not expect his perfect product to receive such a negative review. This product is so different from what he had expected. What did he expect?
Feng Yu saw Heitaro Nakajima's blank face, and he gestured with his hands. "I had said clearly that MP3 is a portable music player, and you must pay attention to the word 'portable'. This thing is about the size of a CD player or MD player, and it is bigger than a Walkman. How are you going to describe it as portable? How to increase competitiveness? If you can shrink it by half, then this product can be introduced to the market! "
Shrinking by half? Wouldn't that be about the same size as a cell phone? How much research and development would that require?
"Why? Can't you do it?" Feng Yu asked with a frown.
"We can definitely do it, but we will need to invest a large sum of money." Heitaro Nakajima said worriedly.
"Let's put the MD aside for now. There's no need to continue researching it. Do you think many people will buy the MD after it becomes half the size? This product will bring huge profits to the company in the future. Compared to the profits, the research and development funds are nothing. "
Feng Yu was very clear about this. Even if the research and development costs were doubled, it would still be very worthwhile. This product will not only bring in high profits for Aiwa, but it will also increase Aiwa's status. Aiwa will overtake Sony and become the leader of the portable music player industry!
Heitaro Nakajima thought for a while and felt that this was indeed the case.
"Alright. I will ask my men to continue researching and shrink it by half."
"Half is not the limit. It will be better if you can shrink it by a quarter." Feng Yu gave a stricter request.
Heitaro Nakajima had a bitter look on his face. Can he succeed with a quarter? But since it was Feng Yu's request, then he will do it. If it wasn't for Feng Yu's investment, Aiwa and its brand would have been taken over by Sony long ago. He will not be where he is now.
Heitaro Nakajima had an idea in his mind, but he did not say it out loud. Today, he decided to bring it up with Feng Yu.
"General Manager Feng, I heard the Sixth Sense Company's share prices had shot up after it got listed in the US."
Feng Yu glanced at Heitaro Nakajima. "You want Aiwa to get listed?"
Heitaro Nakajima quickly nodded. "After our MP3 players enter the market, those Walkman and CD players production lines will be phased out. Not many of them can still be used. Also, we need to increase our R&D on headphones, audio systems, amplifiers, etc., and we need to build new factories or expand our old factories. All these require money. "
Feng Yu asked curiously. "Didn't the company take a large loan last time?"
Feng Yu had used legal means to borrow money from Aiwa for a period of time. After that, he had repaid the loan with interest. Although going public can raise funds and get more funds for development, at the same time, the money earned will have to be shared with others.
AIWA was different from the Sixth Sense Group. AIWA was specialized in electronics and music related products. It was not like Kameda Masao, who had to set up his own magazine, TV station, product range, factories, etc. He needed to spend a lot of money.
"It's not enough. We are not developing many projects at the same time, and we are spending a lot of funds. Of course, it's fine if we don't get listed, and we still have enough funds. But after we get listed, the company's share prices will rise, and our company's market value will increase. "Heitaro Nakajima said.
Feng Yu understood. This is the main point. When a company gets listed, they will sell their shares at a premium. As the share prices rise, Heitaro Nakajima's net worth will also increase. Is he trying to sell his money to do something?
Never mind. Anyway, Aiwa will be listed in the future, and using other people's money to develop his own business is the best way to do it.
"After this MP3 player is developed and sold, we will let Aiwa get listed. We will surely make more profits. If you get listed now, your share prices will not be high. You must think about this carefully. "Feng Yu reminded.
"I know. This is also what I am thinking. After this product is successfully marketed, it will be the best time to get listed. At that time, we can use the funds we raised to market our products and make profits from this MP3 player. "Heitaro Nakajima replied.
Heitaro Nakajima is not in a hurry to get the company listed. But if the company is not listed, his assets will not be valued, and his family's status will be affected.
Heitaro Nakajima does not want to sell his company's shares now. He only wants to increase his net worth and help the Heitaro Family.
A tycoon with a net worth of 100 million USD and a tycoon with a net worth of 500 million USD will have a different say. The position of the Chairman of a company worth a few hundred million USD is different from the Chairman of a company worth a few billion USD!
"Alright. Remember to give a copy of the flash drive technology to China's Aiwa Electronics and ask them to develop it." Both companies are controlled by Feng Yu, and there is a patent exchange agreement.
Feng Yu had reminded Heitaro Nakajima to give this technology to Aiwa Electronics is because he wants Aiwa Electronics to use this MP3 player to develop another powerful flash drive product – USB drive!
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