Norio Ohga leaned back in his office chair and smoked his cigar. Although Sony had been in the doldrums for some time, they had climbed back up. Norio Ohga was the same. He was suspended from his duties, but in the end, he was still invited back to be the President.
Who else can do better than him? During his suspension, some shareholders and higher management had been eyeing the position of President, and there was almost internal strife. In the end, Chairman Morita still invited him back.
Sony's PlayStation console was selling well. Although Sony's Walkman, CD player, etc. had shrunk, Sony had taken a different approach and introduced the MD player. Sony had achieved some success and had suppressed Aiwa!
Sony's PC, digital camera, mobile phone, and other electronic products were doing well. Sony Columbia Pictures' debts had been cleared, and they should start making profits next year. Who can say that Norio Ohga was not doing well?
All these made Norio Ohga happy. But the thing that made him happier was another company's news. Wind & Rain Electronics had introduced a mobile phone and wanted to enter the US market. But after contacting many distributors, none of them were willing to sell!
When Norio Ohga heard this news, he was overjoyed.
You all deserve this!
Sony had many competitors, and some of them had used some despicable methods. But Sony and Norio Ohga hated the most, and one of them was that Feng Yu from Hua Xia!
If it weren't for this person, Aiwa would still be under Sony's control, and Sony would still be the market leader in the portable music player industry. Sony would still be able to bring in high profits. Now, when Sony was competing with Aiwa, not only their sales had dropped, but their profits had also dropped.
Also, Feng Yu had made Sony suffer losses in the DVD player industry. Feng Yu was also a shareholder of Hua Xia's PC company, Lenovo. That's why Sony could not sell their PC products.
Feng Yu was one of the reasons why Sony had not been doing well in the past two years!
Now, Feng Yu wanted to enter the mobile phone industry. Did he finally suffer a setback? You think your Wind and rain brand is so powerful? In terms of brand value, how can Wind and rain be compared to Sony?
Furthermore, how many years have we been in the cell phone business? How many cell phone models do we have? As for you, you only have one model of mobile phone, and you dare to put it on the market?
It's selling well in Hua Xia, but that's because the people of Hua Xia are ignorant and protectionist! If you can sell 10,000 units in Japan, I will immediately resign from Sony!
You want to enter the US market? You can't even get out of Hua Xia's country!
We, Sony, have factories all over the world. We are not only the most advanced in technology and brand, but we can also control the cost perfectly. This is something that Wind & Rain Electronics cannot do.
Not only will we regain our position as the leader in the portable music player industry, but we will also suppress your mobile phone industry!
…
"Mr. Silva, it's nice to meet you." Feng Yu smiled and extended his hand. This white-haired old man is the President of Philips' North America region.
"Mr. Feng, it's nice to meet you too. I had wanted to visit you for a long time, but I was held up by other matters."
Philips and Wind & Rain Electronics are strategic partners. Feng Yu is a tycoon who controls the Hua Xia market and is also a director of Microsoft. Silva had wanted to visit him for a long time, but he did not have a good reason to do so.
But this time, it's different. Feng Yu had invited him over.
"Mr. Silva, the reason why I invited you here is that I need a favor from Philips."
"Based on our relationship, I will do my best to help you." Silva had reported to the headquarters before he came, and the headquarters instructed him to be on good terms with Feng Yu. This will be beneficial to the company. The patents of Wind & Rain Electronics and Wind and Rain Electronics had helped Philips to improve their technologies.
"I know Philips has a few factories in North America, right?"
"There are two large factories and three small factories." Silva answered straightforwardly. There was no need to lie about this kind of thing. Anyway, as long as one put in the effort to understand, one would be able to understand.
"Can you spare some of your workshops to help us manufacture a batch of electronic products?" Feng Yu asked.
Philips had helped Wind & Rain Electronics to manufacture Super VCD players in the past, and Philips' factories in Europe are also manufacturing.
"Manufacture? This is not impossible. Although our factories have a lot of orders, we should be able to do it if we squeeze some time. What do you want to manufacture? "Silva is hinting to Feng Yu that they are paying a high price to manufacture for Philips.
"Mobile phones. Our Wind and Rain brand of mobile phones would like to hire you to manufacture a batch of 100,000 units. How much do you want for the OEM fees? "Feng Yu asked.
"I need to speak to the person in charge of the factory. But I am afraid our OEM fees will not be low." Silva replied.
"I understand. What I want is quality, and I trust Philips' factories. If possible, can I trouble Mr. Silva to inform the headquarters that I would also like to hire Philips to manufacture a batch of mobile phones in Europe? "
OEM is the easiest way for Feng Yu and the rest to lower their costs. They had thought of hiring a small electronics factory to manufacture mobile phones. Maybe the OEM fees will be much lower, but the quality cannot be guaranteed.
Also, Feng Yu does not want the small factories to master some of the technologies in mobile phones. Although these technologies are not patented and are not core technologies, the small factories do not have them. It is not worth it to hand over these technologies to them. What if someone with bad intentions uses these technologies to imitate Wind and Rain mobile phones?
Don't think there are no fakes in the US. The US is one of the countries with the most fakes. How can all the fakes are imported? In Feng Yu's previous life, many Hua Xia's counterfeit factories were developed because of the orders from the US.
The country with the most serious patent infringements is the US. Every year, more than one company will be sued for patent infringement.
Because of these reasons, Feng Yu decided to get Philips to manufacture a batch of mobile phones. In Canada, they will acquire an electronics factory and expand it. The factory will start production in a few months, and it will be ready for the production of the new model of mobile phones.
Feng Yu wants to test the market for this model of mobile phone and set up the distribution channels. Feng Yu does not dare to think about the retail outlets, but it will be enough if he can enter the stores that sell mobile phones.
When the new model of mobile phones is launched, the technologies and designs will be better than the current mobile phones. At that time, the cost will be lowered, and it will be suitable for mass marketing.
Feng Yu, Fu Guangzheng, and the rest had researched Wind and Rain mobile phone's overseas sales. They will not make money next year, but they will start making money latest by the end of 1998. Feng Yu will use new designs to increase the popularity of the products, and profits will continue to increase.
Feng Yu had lunch with Silva in the afternoon, and Silva left in the afternoon. He will only give Feng Yu a reply after the headquarters replied to him.
Feng Yu stood in front of his office's window and looked out. He wants to create an electronics empire and crush all those big companies in his previous life!
… …
"President, look at this newspaper. Wind & Rain Electronics had signed a cooperation agreement with Philips. Philips' factory will be manufacturing a batch of mobile phones for Wind & Rain Electronics. Wind & Rain mobile phones will enter the European and US markets!"
"What? Philips is a big company, and they will be manufacturing for others? Who are they getting to distribute the phones? Is it also Philips? "
Norio Ohga frowned. This is not easy. Philips might not be the leader in the mobile phone industry, but they have a strong foundation. With Philips' help, Wind and Rain mobile phones might be able to enter the overseas market!
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