"Oh, General Manager Feng, what a rare visitor. It's been a while since you visited me." Chief Jia laughed.
"Forget it. Ever since you became the TV station chief, you have not been in your office. Here, this is a Cuban cigar. I bought it for you. You can smoke it if you have nothing to do. "Feng Yu threw the cigar on the table in front of Chief Jia's secretary.
This cigar was not made of gold or silver, and it was hard to calculate its value. Even if the police found out about it, it was fine. This was a small gift between friends. Of course, Feng Yu's gift must be the best or the most expensive cigar!
Chief Jia did not reject Feng Yu and kept the cigar. "I am honored to be able to smoke a cigar from General Manager Feng."
Tomorrow was the start of next year's advertising tender, and Chief Jia knew Feng Yu must be here to talk about buying advertising slots. This time, Feng Yu had come personally. Could it be that he was aiming for the top slot?
As expected, Feng Yu said. "Chief Jia, I will not beat around the bush. I want more advertising slots this year. Also, I want to buy all the advertising slots from Tongyi, Kang Shifu, Pepsi, Coca-Cola, Motorola, Nokia, Ericsson, and the Japanese companies! "
Chief Jia's hand, which was holding onto his glass, couldn't help but tremble. "You bought all the advertising slots that these companies bid for? General Manager Feng, did I hear it wrongly? "
There were so many companies, and they were selling different types of products. Some of them were international companies, and the amount of their bids was not low. Feng Yu said he would buy all the advertising slots? How much is he going to spend this year?!
"Do you think I will joke about this? No matter how much they bid, as long as they win the bid, I will increase the bid by 5%. Chief Jia, this year's advertising fees will surely reach a record high. "Feng Yu laughed.
Last year, Qin Chi had won the top slot with 66.66 million RMB, and his annual sales had exceeded 900 million RMB. Hua Xia was a big alcohol consumer, especially now. People were used to discussing business over alcohol, and when discussing business, they must drink famous alcohol!
Whether the wine tasted good or not was secondary. The most important thing was to give the customer this wine.
According to the history of his previous life, this year's Qin Chi Wine Banquet would be the best bidder again, and the advertising fees would be five times higher than last year's! CCTV's Advertising King had entered a blind era. All the merchants were superstitious and believed that as long as they could become the highest bidder, their products would sell very well and they would be able to make a fortune.
But the actual amount of advertising depends on the company's evaluation. For example, Wind and rain humidifiers and Super Electric Fans do not plan to continue advertising this year. Even if they were to advertise, even if they were to become the king of targets, the profits they would receive would not be proportional to the amount of advertising. It was obvious that they would suffer a loss.
In any case, the only domestic humidifiers and Super Fans are Wind and rain and Yadu. Yadu does not intend to advertise like crazy, and Wind and rain appliances naturally do not need them. The market will still be divided by them, and Wind and rain will still be the majority.
Furthermore, the humidifiers and Super Fans' main source of profits were the European and US markets. China's market share was getting smaller.
But this year's mobile phones, cordless phones, Songjiang Motorcycles, Songjiang Motors, Bing City Pharmaceutical Enterprise's new "Good Throat Lozenges", etc. All these products need to be advertised. Wahaha, Jianlibao, Strong Group, etc. also need to advertise their new products. Feng Yu needs a lot of advertising slots.
If the MP3 player, or DVD technologies were mature, or the voice recorder was going to be launched, all these products need to be advertised.
Although Hua Xia had a lot of satellite channels, but for the next few years, CCTV's advertising was still the best channel for Hua Xia.
… …
"General Manager Feng, is the figure you quoted too low?" Li Jingwei asked. The auction for the advertising slots started. It was the same as the previous years. It was a closed auction. But Li Jingwei was puzzled. General Manager Feng had mentioned that this year's advertising fees would be higher than last year. Why was the figure he quoted the same as last year?
Zong Qingxian poked Li Jingwei, signaling him not to ask. General Manager Feng was close to CCTV's Station Chief Jia. Zong Qingxian knew about this. As long as it was General Manager Feng who bought the advertising slots, he could change the content of the slots. If there were any advertising slots that were against the regulations, the first person to ask Feng Yu was if he wanted it.
Wahaha also got some benefits because of this.
This time, General Manager Feng had come personally to bid for the advertising slots. Zong Qingxian firmly believed that as long as General Manager Feng wanted it, he will be the winner.
Zong Qingxian felt a few people were looking at him, and he turned to look at them. Humph! You all think that you can get the market share by joining hands? General Manager Feng had said that you all can forget about getting any advertising slots at CCTV!
"The winning bidder is Jianlibao Group. The winning bid is 10.5 million."
Li Jingwei's eyes opened wide. What was going on? He had seen Manager Feng write 8.88 million. How did it become 10.5 million when he read it out?
Kang Shifu's Deputy General Manager hammered his fist. This was too unlucky. He had thought his bid of 10.1 million RMB was high enough. He did not expect Jianlibao to be so generous. It was just a little short. It was not even 5%!
5 minutes later, another advertising slot was announced. The winning bidder was Wahaha Group. The winning bid was also higher than what Feng Yu had written.
This time, it was Uni-President's turn to beat his chest. When he saw Kang Shifu's failed bid, he had raised the bid he had in mind. How come it was still snatched away?
Lehaha was the one who snatched their advertising slots. This made them even angrier.
Pepsi bid for an advertising slot, and it was won by Wahaha. Coca-Cola bid for another advertising slot, and it was won by Wahaha.
Kang Shifu bid for another advertising slot, and the winning bidder was not Wahaha or Jianlibao. It was Bing City Pharmaceutical.
When the representatives of the 4 companies looked over, they saw Zong Qingxian smiling proudly. How can it be so coincidental? There must be something fishy going on!
Those Japanese companies were also feeling gloomy. They did not know what was going on. They had failed several times in their bids, and it was not only their companies. All the Japanese companies did not win any bids.
This was discrimination. They must go through the Ministry of Foreign Affairs to protest! Both our countries had signed many mutual aid agreements. This was a breach of contract!
None of the telecommunication companies from Europe and North America had won any slots. They had noticed that Hua Xia's telecommunication market was booming and wanted to advertise more to increase their brand awareness. They wanted to capture Hua Xia's market share. But what was going on? How come none of the companies won any slots?
Also, the companies that won the slots were all Wind & Rain Electronics, Aiwa Electronics, Wind and Rain Home Appliances, etc.
Was this really a coincidence?
Before the end of the morning auction, the first commercial slot before the news broadcast was sold for a sky-high price of 330 million. The auction was temporarily suspended and would continue in the afternoon.
Feng Yu and the rest stood up and left. When they passed by Kang Shifu and the other companies' representatives, Li Jingwei said softly: "Some companies can't even win a single slot. What a pity!"
Kang Shifu and the other companies' representatives were furious. From Li Jingwei's expression, they knew they had done something. This incident must be reported to CCTV and they must get an explanation from CCTV!
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