During lunch at Quanjude restaurant near CCTV, Li Jingwei frowned and asked: "Manager Feng, don't you think we are going overboard? They do not even have a single advertisement slot. Will they be able to tell? "
Wu Zhigang smiled and said: "Manager Li, this is not a problem. The bidding price is indeed higher than their bidding price. Both your companies should be about the same. I need to get two more advertising slots in the afternoon. "Wu Chih-gang was representing Bing City Pharmaceutical Corporation to participate in the bidding. Actually, he was in Beijing for a vacation.
"Our Bing City Machinery Company does not want any more advertising slots. We have enough advertising slots now. Our target this year is to set up sales offices in all provinces." Bing City Machinery Company had won a few advertising slots, and it was enough to promote their new models.
"We need four more. A few more is fine too," Jiang Wanmeng said. The "we" he mentioned refers to Wind & Rain Electronics, Aiwa Electronics, Wind and Rain Home Appliances, Aiwa Home Appliances, Aiwa Home Appliances, etc. Anyway, they had been working together to develop their products, and their products will be sold under these two brands.
"Wahaha needs two more advertising slots to advertise their new products. We can accept two more advertising slots." Zong Qingxian put down his glass and said.
"Don't be anxious. There must be an appropriate amount of advertising slots. We still need to prepare two advertising slots for Lenovo. You all can't get more advertising slots. Anyway, I want to let them know whose territory this is! "Feng Yu sneered. This is Hua Xia, my home turf!
The auction continued in the afternoon. Taking advantage of the high bid in the morning, the price of the advertising slots in the afternoon was once again raised by a large margin.
On the other hand, Feng Yu and the rest continued to bid crazily. They had bid for almost every advertising slot, and it felt like they had bought out all the slots.
After all the advertising slots were auctioned, Motorola, Sony, Nokia, Tongyi, Pepsi, and Kang Shifu did not manage to win a single slot!
In the afternoon, they adjusted their strategy and increased the bidding price by another 10%. However, they still returned empty-handed. Not all the advertising slots had skyrocketed in price. Some of the slots were even lower than last year's. However, all the slots that they had participated in the bidding had seen their advertising fees increase by quite a bit. This was too f * cking weird!
…
"Station Chief, something happened. Some of the companies that participated in the bidding are staying in the banquet hall. They want you to give them an explanation. Deputy Station Chief Wu can't stop them." Station Chief Jia's secretary came in in a panic. Before Station Chief Jia could open his mouth to ask, the secretary had already told him everything.
Chief Jia asked slowly, "Did they do anything extreme?"
"They want to complain to the embassy that Hua Xia is discriminating against foreign companies. Does that count?" The secretary hesitated.
"Complaint? Let them file a complaint. Hmph, if we auction it fairly, they will spend less money and still want to win the bid? What? Do foreigners think they are superior? Do foreigners have special privileges? Even if they had not participated in auctions before and were not experienced, they should have heard of this. Auctions are to be won by the highest bidder. If they don't have money, why are they complaining?! "Station Chief Jia replied.
The secretary had a troubled look on his face. Those companies were all big companies. Which one of them does not have money? How am I supposed to relay what you said to them?
"Go. Just tell them what I said!" Station Chief Jia was waiting to see the detailed statistics and did not have time to care about those troublemakers.
Deputy Station Chief Wu was trying to appease these company representatives. He said a bunch of nice words, but these people refused to leave. They had made it very clear that they wanted the Station Chief to give them an explanation. Why were there so many companies bidding but none of them had won the bid?
"Secretary Sun, where is the Station Chief?" Deputy Station Chief Wu stretched his neck and looked outside. Why is the Station Chief not here? Could it be that the Station Chief wants him to stay here?
But Deputy Station Chief Wu could not take it anymore!
"The Station Chief is still busy and asked me to relay some words to those companies' representatives." Secretary Sun walked to the front of the stage. He turned on the microphone on the auction stage that had yet to be removed and knocked on it twice.
It was a loud noise, and everyone heard it. Everyone looked at the person on the stage. Who is this person? Why is the Station Chief not here? Your CCTV had sent another person to stop us? Seems like you are not listening to us. If we don't go to the embassy to complain about you, you all will learn your lesson!
"Quiet down. What's the fuss?"
"What are you talking about? We want to complain that this auction is rigged. Call your Station Chief over! "Someone shouted.
"Who says there is rigging? Where is the evidence? "Secretary Sun retorted.
"So many companies had participated in the bidding, but none of them had won the bid. How is this not rigged?"
Secretary Sun replied with disdain. "What a joke! This is a closed bid auction. You all had made the wrong estimate and bid too low. That's why you all will not win the bid. What's wrong? In Japan, only the lowest bidder wins the bid? Even in Japan, it is stated clearly in our bidding documents. The highest bidder will win the bid! "
Sony's representative was furious. When did I say that the lowest bidder will win the bid? It can't be that every time we bid, our bids will be lower by 5%. There were a few times when our bids were more than 50% higher than what we expected, but Wind & Rain Electronics or Aiwa Electronics still won the bid at 5% higher. If this is not rigged, what is?
"Then why are the few companies that won the bids among all the companies? None of our Japanese companies had won a single bid. This is not fair! "Someone asked.
"What do you mean by those few companies? There were over 900 companies participating in this auction, and only about 200 companies had won the bid. Some companies had won more bids, and some had won less. You all are not the only ones who did not win a single bid. Why didn't the rest create trouble? You participated in the bidding for more than 120 advertising slots, and in the end, there were 86 companies that won the bid, covering food, clothing, electrical appliances, furniture, textiles, cosmetics, and many other industries. Moreover, the companies were state-owned, private, and Sino-foreign joint ventures. Among them, there were also companies from Europe, America, Africa, Asia, and other countries and regions. How is this unfair?!
To prevent any unsold slots, CCTV had invited some companies to participate in the bidding. These companies were CCTV's subsidiaries and companies that were close to CCTV. If there were no bidders for any advertising slots, they would buy it back and let CCTV sell it off. This year's slots were selling well, and these companies had returned empty-handed.
As for joint ventures, Aiwa Electronics is one of them. Aiwa Electronics has some shares in Aiwa and Hong Kong shares. How can there be no Japanese companies winning the bid?
"We had bid so high. How come we did not win a single slot?"
"Others had bid higher than us, and you all had made the wrong evaluation. Who can you blame?" Secretary Sun's face was filled with: "Blame me?"
Deputy Station Chief Wu also added: "That's right. This year's auction prices are higher than last year's. Last year's bid was less than 67 million RMB, and this year's bid is 330 million RMB. What's the difference?"
Secretary Sun purposely grumbled: "They don't have money and still want the slots. I wonder how these people became the top management."
The representatives of these companies were furious, but they could not vent their anger.
When they were walking out, Secretary Sun added: "They don't even know how to win the auction, and they dare to participate in the bidding? Next year, we must inform those companies to replace them with smarter people!"
Sony's representative staggered and looked at Secretary Sun angrily. He sighed and walked out. How can he answer to his company?!
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