With Director Fang's help, the network access permit was approved very quickly. Feng Yu was given more than one permit. Now that the mobile phones were manufactured, there should be Wind and Rain and Aiwa brands.
The distribution channels for the mobile phones were the same as pagers. There were retail outlets, Tai Hua Hypermarkets, and retail outlets in cooperation with the postal service.
The postal service was still the most powerful. The postal service had set up a company under the postal service, Post Pu Tai, to sell telecommunication products.
Feng Yu had negotiated with Post Pu Tai's manager to let them sell Aiwa and Wind and Rain mobile phones on a commission of 8%.
Such a high agency fee was enough to ensure that when Pu Tai met customers who wanted to buy mobile phones, he would first recommend these two brands of mobile phones.
Aiwa's pagers sales last year were on par with Motorola's, and they had become the leader in the Chinese pagers market. Their profits were higher than Motorola, and Hua Xia's market share was more than 40%.
This brand's mobile phones were easily accepted by the customers. It was just like Motorola's mobile phones. When people heard that it was a Motorola phone, they would think it was a big brand with good quality.
Although Wind and Rain had only let Aiwa Electronics manufacture a small number of pagers, Wind and Rain was Hua Xia's most famous electronics brand. Now that Wind and Rain had launched a mobile phone, the consumers will surely buy it.
Feng Yu had also manufactured a batch of pagers for Aiwa. These pagers were mainly sold to the Japanese market and will not be sold to other overseas markets. In the future, Wind and Rain will be the main product in those markets.
One month later, the first batch of Aiwa mobile phones and Wind and Rain mobile phones will be launched in Hua Xia!
Feng Yu had made a call to Station Chief Jia to change CCTV's advertisement slots. This was the privilege of Feng Yu. No one else can change the advertising slots!
Who asked Feng Yu to buy the most advertising slots every year, and the total price was the highest? Also, whenever CCTV needs help, Feng Yu had never rejected them. Unknowingly, Chief Jia had already treated Feng Yu as a close friend.
"Aiwa mobile phone, Hua Xia's own mobile phone! Aiwa Electronics, I love Hua Xia! "
It was still the same classic advertising slogan. Other than the phone, there was only one person's hand.
"Wind and rain mobile phone, experienced Wind and rain. Wind and rain appliances, master the core technology! "
When these two advertisements appeared on CCTV Department 1, many people in Hua Xia immediately noticed them. Many people could even memorize the second part of the advertising slogan.
Some people who had originally planned to buy a mobile phone now had a new choice. They all wanted to see the quality of this domestic mobile phone. It looked beautiful from the outside.
If it were some other domestic brands, they might look down on the quality. But Aiwa brand and Wind and rain brand had always been Hua Xia's pride.
Some people went to Post Office Pu Tai to take a look. They noticed that the functions of these phones were not worse than overseas phones, and the prices were much cheaper. They also heard that the leaders were using these two brands of mobile phones. When these two brands of mobile phones were launched, they sold a lot.
Feng Yu had taken advantage of the current government policies to purchase mobile phones from the government. After Feng Yu told Director Fang about the new protectionist measures, the Central Government issued a document stating that the government must give priority to domestic brands when purchasing mobile phones.
Although it was only priority and not mandatory, the people in the government still chose domestic brands obediently. Many leaders were using mobile phones that were bought last year. The signal was not good, the battery was running out, the voice was not clear, the buttons were not sensitive, and some other problems had appeared. Even if there were no problems, they would still say that there were problems.
If there were any problems, it could be fixed with a few hundred RMB. But why would the leaders use a repaired mobile phone? A small piece of paint peeling off the cabinet could replace the entire cabinet, not to mention this old and useless cell phone.
In the past, there was only Panda mobile phone, and the quantity was too low. Most people could not buy it, and it was not easy to use. But now, it was different. Aiwa and Wind and rain mobile phones were launched, and the quantity was quite high. This gave the leaders a reason to change their mobile phones!
To respond to the Central Government's call to use domestic products, we must use Aiwa or Wind and rain mobile phones. What should we do with the old mobile phones? We can let our subordinates use it or our family members use it. Anyway, it will not be a waste!
Feng Yu did not expect to get so many benefits after he told them about the new protectionist measures.
So many mobile phones had just entered the market, and the sales will be higher after the Lunar New Year. Also, the reputation of those who had used the mobile phones will increase the sales.
… …
"Mr. Schnepp, Mr. Schnepp, bad news. That Aiwa is snatching the market again!"
Motorola's Hua Xia CEO, Schnepp, was sitting in his office looking at the report. The mobile phone sales had increased last month. Although the pager sales had dropped slightly, it was not important. The mobile phone's profits were higher, and pager was the company's future direction.
Schnepp had a smile on his face when he heard his assistant barging into the office. Why is he so rude and barging in without knocking?!
Wait, what did he say?!
"Say that again? Snatching the market again?" Schnepp thought his Chinese was not good and had heard wrongly.
"That Aiwa brand is competing with us in the Chinese pager market. Aiwa Electronics is also better than us in the Chinese pager market. They had started to produce mobile phones!"
"What did you say? Aiwa is producing mobile phones? Did you hear about this? "
"They had advertised on TV! Also, Wind and rain mobile phones. I heard that Wind & Rain Electronics is producing them. These two brands are producing mobile phones. Should we do something about it? "Schnepp's assistant asked.
"Of course. One more competitor means one more person to share the profits. Get your men to buy all their mobile phone models and test them. "Schnepp instructed.
Schnepp was not worried about this. Mobile phones were not like pagers. There were more technical requirements, more buttons, and more complicated systems. Aiwa's pagers were doing well, and Wind and rain pagers were even sold to Russia. But those were only pagers. The number of mobile phone companies in the world was one-tenth of the pager companies. This was enough to show the difference in technology between the two companies!
Furthermore, Schnepp was from Motorola, the leader of the mobile phone industry. Their pagers and mobile phones were one of the top companies in the industry. In Japan, a country with strong protectionism, their sales might not be good. But in the Hua Xia market, their mobile phones had no competitors. Their market share was more than 60%!
So what if those two brands were producing mobile phones? What a fuss!
… …
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