Zong Qingxian and Li Jingwei called Feng Yu to tell him about their achievements and how they managed to hold back the two beverage companies. The rest of the beverage companies in the alliance also did well and did not betray them.
Actually, those companies had the intention to boycott the two beverage companies. The market is only so big, and there are already many beverage companies existing in the market. If the two beverage companies enter the market, they might be swallowed up.
The two beverage companies had used this tactic in a few countries to swallow up the beverage companies in those countries. This time, they can sell the beverage alliance to Feng Yu and the rest.
Their thinking is the same as Lehaha, Jianlibao, etc. They want to maintain their current market share and develop new markets. This is the only way to become stronger!
Who wouldn't be jealous of the two beverage companies' high profits? The beverage industry has a bright future. Hua Xia has a lot of people, and as long as they maintain their market share, their profits will continue to grow.
Feng Yu felt they had missed out on something. Also, the two beverage companies will not be defeated by these simple tactics. Hua Xia is a huge market share, and the two beverage companies will not give up on it.
Very soon, Feng Yu and the rest knew what tactics the two beverage companies had used.
The two beverage companies' products had appeared in the markets below the county level, mainly in the counties and villages. Those small shops are the blind spots of Wahaha, Jianlibao, etc.
Feng Yu was in disbelief when he heard this news. This is ridiculous. Shouldn't the two beverage companies force the other cola brands to sell in the villages?
Feng Yu frowned. How is this possible? This is the worst channel. How many villages' population and spending power are needed to be comparable to a district in a city? The transportation and storage costs will increase, and the spending power will not be high. This is not the style of the two beverage companies!
This was the classic tactic of surrounding the city from the countryside. In his previous life, there were two types of cola, and this was the tactic used in Hua Xia. One was Wahaha's Very Cola, and the other was Fen Huang Cola. Both of them appeared in large numbers in the countryside and occupied the market with low prices. Their main means of promotion were television advertisements and wall advertisements in the countryside.
In Feng Yu's previous life, these two types of music were already well-known and firmly occupied the city's market. No one could shake them. These two companies had taken a different approach and were actually selling well. At the very least, they had a turnover of a few hundred million a year, and the profits were not low.
But that was a tactic used by a small company against a big company. Would the two companies do that? Wasn't this lowering his own brand by a notch?
Even if the two clubs had agreed to it, how could they have sold it to those villages so quickly? Feng Yu would never believe that they had built their own sales channels. It was impossible for them to build their own sales channels so quickly!
This kind of thing was easy to investigate, and the result made Feng Yu frown.
Pepsi had cooperated with Kang Shifu, and Coca-Cola had cooperated with Tongyi. These two companies had been developing their products in the countryside this year because they could not compete with Wahaha in the cities.
But they had invested a lot to develop their sales channels. Also, the spending power in the countryside was not high, and they were still losing money.
At this time, the two companies that had no way to cooperate with each other approached them to seek cooperation. These two beverage companies were not restricted by the Beverage Alliance and had a bad relationship with the Beverage Alliance. That's why they had a common enemy.
Also, these two companies are Taiwanese companies. Some time ago, they were fined by the Chinese government. They are not patriotic at all. Or rather, they did not treat China as their motherland!
Feng Yu remembered Pepsi had cooperated with Kang Shifu in Feng Yu's previous life. Pepsi had sold all their bottling factories to Kang Shifu and a new cola flavor's formula to Kang Shifu in exchange for Kang Shifu to produce Pepsi Cola's products and sales.
Of course, Kang Shifu's investment was astronomical, and it was hard to say who had gained the upper hand.
Since the cooperation, Pepsi had been suppressing Coca-Cola in Hua Xia and Southeast Asia. Pepsi's cola sales, carbonated drinks sales, and fruit juices sales were all higher than Coca-Cola. The Chinese market had also become Pepsi's fastest growth point.
But in this life, Pepsi still chose to cooperate with Kang Shifu. But the cooperation this time was different from Feng Yu's previous life. Kang Shifu was not the leader of the tea beverage industry and did not have the distribution channels and did not have a famous beverage brand in China. The cooperation between the two companies might be the result of huddling together for warmth.
Kang Shifu had invested a lot in its own distribution channels, and Coca-Cola could save a lot of money. More importantly, Pepsi will rent their bottling factories to Kang Shifu to increase their production and reduce transportation costs.
This was a win-win situation for both companies.
Coca-Cola also saw this and chose to cooperate with Tongyi. It was the same cooperation method and the same choice.
To put it bluntly, they had a common enemy, which was the beverage alliance. This alliance had firmly controlled the pricing power of China's beverages. Although this alliance did not say it out loud, it was the truth.
Their tea, milk products, carbonated drinks, and even mineral water were priced the same. There was no price competition. Now, the beverage alliance's target was the same. They wanted to kick Coca-Cola and Tongyi out of the Hua Xia market and suppress Kang Shifu and Tongyi, forcing them out of the beverage industry.
Coca-Cola and Coca-Cola had no choice but to do this, and it was effective. The villages will become richer, and their spending power will increase. Furthermore, they did not give up on the cities. These two Taiwanese companies had the ability to sell in the cities.
Although they were not as professional as beverage distributors, they were selling instant noodles and had their own distribution channels. They might not be as good as Wahaha, but they were not any weaker than Jianlibao.
Coca-Cola and Coca-Cola thought for a while and decided to work together to get back the market share. Coca-Cola and Coca-Cola will surround the cities with the villages, and at the same time, penetrate the cities' market and maintain their brand awareness. In just two years, they would be able to counterattack the city. By that time, the sales channels they had built in the city should have been successful.
Just like that, Coca-Cola and Coca-Cola cooperated with the two Taiwanese companies to solve their distribution channels and reach the end of the peak season.
This incident gave Feng Yu and the rest a wake-up call. Don't look down on other companies. They will always be able to find a way out.
Zong Qingxian, Li Jingwei, and the rest were furious. It was these two Taiwanese companies again. If it weren't for them, Coca-Cola and Coca-Cola would have suffered significant losses this year.
Hmph! Didn't you start your business by selling instant noodles? Then, we, Wahaha, will also sell instant noodles! Zong Qingxian was still hesitating at first, but now, he had made up his mind.
You all had put your hands into my plate, and don't blame me for snatching your dishes!
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