"Qi Li, add motivation. Champion's performance is unparalleled! Red Can Qi Li, specially designed for athletes! "
"Jianlibao, master extraordinary motivation anytime, anywhere!"
"Refreshing Cola, the champion's choice!"
"Wahaha Tea Beverage, the choice that makes you thirsty!"
"Jianlibao Tea Beverage, create miracles with us!"
… …
Hua Xia's advertisements appeared all over Europe, the US, Africa, and Asia on TV stations, newspapers, train stations, etc., and the frequency was so high that even the two beverage companies were shocked.
How much is the advertising fee for these advertisements? How many bottles of beverages do they need to sell to earn back the money? Also, they had also advertised in Africa. How many people in Africa can afford to drink these beverages?
Indeed, these advertisements cost more than 100 million USD, and it will last for a year. This year, Wahaha and Jianlibao will not make profits overseas. In fact, they might not make profits for the next two years.
Jianlibao is still fine as it has some reputation in the US and Southeast Asia. But Wahaha is a new brand overseas. Although Feng Yu had gotten Fu Guangzheng's help to place these beverages on the shelves of the supermarkets, they were still losing money from advertising in the newspapers.
At that time, these two beverage companies' monthly profits were less than 1 million USD, and the advertising fees were more than this figure. Huiyuan, Le Bashi, Coconut Tree, and other beverage brands were also incurring losses.
But their sales are increasing, and they firmly believe that after this year, their brand awareness will increase next year. With a certain group of consumers, their sales will increase, and their profits will increase.
But at that time, all the companies were not optimistic. None of them felt their annual profits will be more than 20 million USD.
But now, Feng Yu is investing more than 100 million USD to advertise for these two companies. This is like putting all his eggs in one basket, and the leaders of these two companies had agreed to it.
A company is carrying 50 million USD in debt. Just this amount alone is enough to crush a normal company, and the leaders of these two companies are still smiling.
Feng Yu and Fu Guangzheng had acquired a bottling factory in Europe and the US, and they can start producing their beverages. In other words, if the two companies had no profits, then these OEM factories could only get a very low OEM fee. It could only guarantee that they wouldn't lose money. This kind of favorable conditions, except for their own people, no one would give it.
Of course, Feng Yu and Fu Guangzheng are not idiots. Both of them and their team felt that Nigeria's miraculous victory will increase the athletes' brand value, and with enough advertisements, it will increase the sales of their products.
Beverages are not necessities, but a hobby. When they like the taste of a certain beverage, the next time they want to drink, they will choose that beverage as their first choice.
For example, some people were used to drinking Coca-Cola, but they would never drink Pepsi. Even if most people drink it, they will not feel any different.
Now, the most important thing is to get the consumers to try the beverage. After that, they can develop a hobby, and then a hobby. This is how they can capture the market share.
Be it Jianlibao or Wahaha, they are not even in the top 10 international beverage brands. But after a year of intensive advertising, it should not be a problem for them to enter the top 5.
When people were very familiar with a drink, when a consumer just wanted to buy a bottle of drink or bring a bottle of drink for someone else, but didn't know what to buy, they would first choose the brand that they were familiar with.
Now, what Feng Yu needs to do is to increase the brand awareness of these two companies and capture the market share. When the market share increases, the profits will follow.
It's only 100 million USD, and if both companies increase their market share by 1%, they will surely earn back the money in the future.
They might not be able to earn back the money this year or next year. But they will surely earn back the money within three years!
Beverages are not a new product, and these two big companies own more than half of the market share. If they were to rely on traditional sales methods, it will be difficult to increase the brand awareness and sales.
Although this method is extreme, it is effective. But most companies cannot afford to use this method. Also, they do not have such high-quality brand ambassadors!
The effectiveness of an advertisement depends on the slogan and brand ambassadors. It is not a success that depends on the number of advertisements.
… …
"What did you say? All the players from the Nigerian football team had been signed by Hua Xia Beverages? Including the coaches? What are you all doing? We asked you to choose athletes to be the brand ambassadors, and you all chose these losers? "Cruise shouted angrily.
Cruise's subordinates kept quiet and mumbled in their hearts. You are the one who wanted to choose these athletes. Now, they had lost. Who would expect this?
Those betting companies also did not expect this. I heard that many betting companies had suffered heavy losses, and someone had bet on Nigeria to win the championship!
Even those professional betting companies could not predict the winner. How can we predict the winner?
"We can promote the other achievements of those football stars. For example, their results in the Champions League."
"This year is the Olympic Games. No matter what you do, you will only be a foil! Once someone says that they are the Olympic champions, it will be enough to steal the limelight! Don't focus on those athletes. Focus on the other athletes with gold medals! "
"Mr. Cruise, there is one more thing I need to report to you. Those Hua Xia Beverages had used the Olympic champions as an opportunity to promote their products. I heard that some big supermarkets had increased their orders, and some ordinary retail stores had started to sell their beverages!"
Cruise was shocked. Entering the supermarkets had increased the sales of Hua Xia Beverages by a lot. If they can also enter the ordinary retail stores, that means the consumers will accept these beverages.
How can this be possible? These beverages had only entered the European and US markets not long ago. How can they enter the ordinary retail stores so quickly? Even if they are advertising, they had just started today. How can the effect be so fast?
"I think they had contacted them before and even started some promotions. Now, they are selling the Nigerian national team posters, autographed footballs, etc. Many fans are willing to buy their products."
"They had contacted them before? How come I did not know about this? What were you all doing?! Get out, all of you! "
Cruise calmed himself down and picked up his phone. Seems like he will have to work with Coca-Cola again!
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
