"Boss Zhong, it's an honor to meet you." Pepsi's President Zhao cupped his fist and greeted Zong Qingxian. He had stretched out his hand, but Zong Qingxian pretended not to see it.
Zong Qingxian did not even raise his head. "President Zhao? Why are you here today?"
"Mr. Zhong, my hometown is also in Hangzhou. Speaking of which, aren't we from the same hometown? When I am outside and met with difficulties, I will look for help from my hometown. "President Zhao starts to build connections.
Zong Qingxian raised his brows. Your hometown, Hangzhou? From your accent, you must have not returned to your hometown for many years. Looking for my help when you meet with difficulties? I am the one who created your difficulties!
China's beverage distributors are influential, and there are only a few of them in each province. Zhong Qingxian does not know those distributors, but Li Jingwei knows them. Other than that, other beverage industry leaders know them.
Among the distributors, Wahaha has the best distribution channels. There is a sales office in every province. No matter when the distributors need the products, they can get the products immediately.
This time, Wahaha, Jianlibao, and the rest of the companies had signed exclusive contracts with those distributors. Those distributors can sell all the products of Wahaha, Jianlibao, and the rest of the companies with favorable terms. But for the products of the companies that are not part of Hua Xia Beverage Industry Association, they must sell them at high prices. These prices will not make any profits for those beverage manufacturers.
For example, Pepsi and Coca-Cola are US brands. How can they join the Hua Xia Beverage Industry Association? This is a form of exclusion, and it is also a legal means of competition.
Even if the two cola companies agree to these conditions, Wahaha can immediately sue them for dumping. You are selling your products at a loss. If this is not dumping, what is it?
Those distributors realized that they can earn more by working with Wahaha and the rest of the companies. After all, Wahaha and the rest of the companies' sales are higher. If the two cola companies look for them to work with them, they will have to agree to these harsh conditions, and the distributors will earn more. It didn't matter if he didn't agree. After all, the two companies' products weren't selling well.
Moreover, Wahaha also told them that Wahaha's Refreshing series would be released in small glass bottles, which would be distributed by them. Smaller bottles would sell better, and they would definitely earn more.
Under the stimulation of the various conditions, they all laid their cards on the table with the two companies. They either had to give better conditions or find new distributors.
"President Zhao, since we are from the same hometown, tell me if you have any difficulties. If I can help, I will definitely help." Zong Qingxian said righteously.
President Zhao was overjoyed. It was said that the businessmen from Jiangsu and Zhejiang were the most united. It seemed that using the identity of a fellow countryman to build a relationship really worked.
"Mr. Zhong, we have a few bottling factories. Don't you need them? Let's cooperate. We will help you to manufacture your products. Contact us with your sales channels. "President Zhao said hurriedly.
Zhong Qingxian scratched his head and acted like he was in a difficult position: "Aiya, I can't make the decision on this matter. President Zhao, do you have anything else? "
The smile on President Zhao's face froze. You just f * cking said that you would help if you could, and now you're falling out with me!
"Mr. Zhong, why can't you make the decision on this? Your Wahaha's sales channels are the best in the Hua Xia beverage industry."
"Eh … you can't say that. We are also looking for distributors. How about this? I will give you a copy of the distributors' contact details. You can contact them yourself. "
President Zhao cursed in his heart. What's the use of me asking for those distributors' contact details? Do you think I don't know their contact details? What I want are good terms, reasonable terms!
"Mr. Zhong, Pepsi is very familiar with Coca-Cola's sales tactics. We can work together to suppress Coca-Cola. In the future, you will be the majority of the carbonated beverage market, and I will take a small share. As for Coca-Cola, we will pull them out of the Hua Xia market. "President Zhao gritted his teeth and said.
Pepsi and Coca-Cola had always been competitors, and Coca-Cola had never stopped suppressing Pepsi in every market.
Coca-Cola was the first to enter the Hua Xia market, but its sales were not doing well, and its brand awareness was not high. But after Pepsi entered the Hua Xia market, Coca-Cola increased their marketing efforts to monopolize this huge market.
But Hua Xia's people's favorite beverage is Jianlibao, and Coca-Cola's taste is weird. After many years of training, Wahaha introduced Coca-Cola into the market.
What made them helpless was that Lehaha, a latecomer, had overtaken them. Lehaha's Refreshing Cola was selling better than their cola!
No matter what Coca-Cola and Coca-Cola tried, they could not compete with Wahaha in terms of transportation, distribution channels, brand awareness, marketing, etc.
But how can Wahaha compete with Coca-Cola and Coca-Cola? But the headquarters did not approve the marketing fees, and how are they going to promote their products? Finally, the headquarters approved the marketing fees for Coca-Cola and Coca-Cola to increase their marketing efforts. Coca-Cola and Coca-Cola thought their good days are coming. But all their distributors quit their jobs!
President Zhao thought for a while. It's useless to work with Coca-Cola. The key is to find a local beverage company to enter the market. Pepsi had used this method to enter Europe and other countries.
A strong dragon cannot suppress a local snake, but if he became relatives with the local snake, things would be much easier to solve.
Zong Qingxian hesitated for a while after hearing President Zhao's offer. "I need to discuss with the rest in the company. I will give you an answer in a few days."
"Mr. Zhong, we, Pepsi, are very sincere. I will wait for your good news."
Less than half an hour after President Zhao left, Coca-Cola's Chairman, Hua Xia, arrived. This person has the same idea as President Zhao. They want to work with Coca-Cola and squeeze out Pepsi.
But Coca-Cola's representative is arrogant and is not like President Zhao, who acknowledged Wahaha's status as the leader of Hua Xia's beverage industry and only mentioned sharing the market.
Zong Qingxian had already made up his mind. If they want to work together, they will work with Pepsi. Coca-Cola is too arrogant. Share my ass. This is Hua Xia. No matter how powerful Coca-Cola is, Hua Xia is still behind Wahaha. In fact, there are more than one beverage company ahead of Coca-Cola!
Of course, in his heart, he wants to monopolize the Hua Xia market. It will be best if both Coca-Cola companies withdraw from Hua Xia's market. But Zong Qingxian knows this is impossible. The market is huge, and Coca-Cola and Coca-Cola can always find distributors. They just need to invest a sum of money, and it is not impossible.
But it will take a long time to set up their own distribution channels, and the cost will be high. Based on Coca-Cola and Coca-Cola's current sales, they will be incurring losses if they do this!
Zong Qingxian is hesitant. He picked up his phone and called Feng Yu …
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